Automotive Augmented reality Dashboard Market - Overview
Augmented reality dashboard is a technology which involves the usage of very unique types of glasses, to showcase various types of essential information to the driver in real-time. This information includes navigation system and multimedia controls and various other car functions such as headlight, air-conditioner and indicators. Augmented reality dashboard is also likely to view different information about the, parking sensors, fuel gauge, speedometer and different aspects of the car’s trip system. This system uses Global positioning system (GPS) to find which lane is good for the car to be driven on before suggesting the driver on the most suitable lane through large display.
A rise in demand for advanced features in vehicles among consumers is a major factor driving the automotive augmented reality dashboard market. Continuous research and development in the field of augmented reality and the presence of major automotive companies are likely to boost the automotive augmented reality dashboard market during the forecast period. Due to more and more integration of information technology in vehicles, the demand of the augmented reality dashboard is expected to increase during the forecast period. However, augmented reality dashboard also have some limitation as they are not totally reliable and safe. Relying totally on the system can lead to an accident which is the major restraint for the automotive augmented reality dashboard market.
Automotive Augmented reality Dashboard Market - Segmentation
The automotive augmented reality dashboard market has been segmented by sensor technology, display technology, electric vehicle, vehicle type, and region and the sales channel. On the basis of sensor technology the automotive augmented reality dashboard market is being segmented into liDar, and sensor fusion. On the basis of display technology, the segmentation is done by TFT-LCD and other advanced technologies. Segmentation based on the electric vehicle includes battery operated electric vehicles and hybrid vehicles. Vehicle type includes passenger cars and commercial vehicles. The global automotive augmented reality dashboard market has been segmented into five geographic regions, namely Asia Pacific, Europe, North America, South America, and Middle East & Africa. Europe and North America are expected to have more demand for augmented reality dashboards as most of the automotive manufacturers have their presence in these regions. As the increase in integration of technology and adoption of advanced driving assistance systems by OEMs the automotive augmented reality dashboard market is expected to grow during the forecast period.
Automotive Augmented reality Dashboard Market - Key Players
The major players in the automotive augmented reality dashboard market include BMW, Toyota, Pioneer Electronics, Jaguar, and Mercedes Benz. BMW has already started utilizing augmented reality dashboard technology in their recent generation vehicles Like I series cars and in some concept cars.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.