Cigars infused with alcohol are becoming popular worldwide, especially in the United States. New methods of flavoring, innovative tastes, and marketing concepts as well as the use of hand rollers to make the cigars have resulted in market growth. These cigars are directly soaked in vanilla, rum, honey, as well as dozens of other flavors which result in different varieties of alcohol infused cigars having different taste and aroma.
Alcohol Infused Cigar – Competitive Landscape
The alcohol infused cigar market is moderately fragmented due to very few key players active in this industry. The market is slightly niche with the presence of a wide range of affordable to premium alcohol infused cigars. Many new players are emerging in the market worldwide offering affordable cigars.
Imperial Brands Plc.
Imperial Brands Plc, formerly known as Imperial Tobacco Group plc is a British multinational tobacco company specialized in manufacturing cigarettes and cigars. The company owns a wide range of brands. Some of the popular brands include Davidoff Cigarettes, John Player Special, and Parker Simpson. The company employs over 30,000 people and has a presence in more than 160 countries worldwide.
Gurkha Cigars is a U.K. based company established in the year 1887. The company specializes in manufacturing alcohol infused cigars. It sells its products under the name of Core brands, limited edition, East India Trading Company, and Pedro Martin.
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Davidoff of Geneva USA Online, Inc.
Davidoff brand originated by cigar legend Zino Davidoff was produced in Cuba till 1990. As of now, every Davidoff cigar is handcrafted in the company's cigar factory in the Dominican Republic. The Davidoff product line includes Davidoff Winston Churchill, Davidoff Grand Cru, Davidoff Signature, Davidoff Nicaragua, Davidoff Yamasá, and Davidoff Escurio.
Altria Group, Inc.
Altria Group, Inc. is an American multinational corporation specialized in manufacturing tobacco, cigarettes, and related products. The company employs over 8300 people worldwide. It has more than 200,000 retailers spread across 50 states in the U.S. Phillip Morris USA, U.S. Smokeless Tobacco Co., John Middleton, and Nat Sherman are some of the popular brands under Altria Group, Inc.
British American Tobacco
British American Tobacco plc is a British multinational cigarette and tobacco manufacturing company headquartered in London, U.K. Established in the year 1902, the company has over 55,000 employees worldwide. Dunhill, Lucky Strike, Kent, Pall Mall, and Rothmans etc. are some of the famous brands of the company. British American Tobacco plc has its operation in over 180 countries worldwide.
Other Prominent Players
Apart from these key players, other players associated with the manufacturing of alcohol infused cigars include Scandinavian Tobacco Group A/S, Agio Cigars, Drew Estate, Miami Cigar, and Rocky Patel.
Alcohol Infused Cigar – Dynamics
Demand for alcohol infused cigars increasing due to availability of various flavors
People, especially teens are becoming attracted toward alcohol infused cigars owing to the availability of various flavors and aromas. Irish cream, amaretto, rum, whisky etc. are the popular flavors in recent years. The addition of sweet and fruity flavors into the cigar is prompting many newcomers and teens to taste alcohol infused cigars. This in turn is anticipated to drive the demand for alcohol infused cigars.
Additionally, growing innovation in alcohol infused cigars that hides the ridged taste of tobacco and marketing the concept of sweet and fruity flavored cigars is also proliferating the demand for alcohol infused cigars. Additionally, a favorable tax rate in many developed countries for cigars is also helping the market.
Heart related ailments and other diseases restraints the growth of the alcohol infused market
Extensive cigar smoking results in gum disease and tooth loss. Additionally, heavy cigar smoking escalates the risk of developing coronary heart diseases. Addition of flavors reduces the harsh taste of tobacco which has resulted in growing demand for flavored cigars from the younger population. However, the harmful impact of flavored cigar smoking remains the same. Heavy alcohol infused cigar smoking results in increased levels of cytotoxicity and apoptosis in airway epithelia. All these factors restrain the growth of the alcohol infused cigars market.
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Alcohol Infused Cigar Market – Segmentation
On the basis of product type, the alcohol infused cigar market can be divided into:
- Hand-rolled flavored cigars
- Machine-made flavored cigars
Based on flavor type, the alcohol infused cigar market can be classified into:
- Other (Fire Cured, Café etc.)
In terms of distribution channel, the alcohol infused cigar market can be segmented into:
- Company Owned Portals
- E-commerce Websites
- Supermarket & Hypermarkets
- Convenience Store
- Other retail based stores
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