Pet food is available in various shapes, textures, and sizes. Pet food was available only in the dry form until recently, and it was the most popular pet food among pet owners. Presently, pet food is available in both forms, dry as well as wet; however, both products have their advantages and disadvantages. Wet pet food contains water and other dry ingredients, and the percentage of water in it ranges between 75% and 85%. Wet pet food offers various advantages to the pets such as it boosts energy, builds and tones the muscles, and builds lean mass. All these advantages make global wet food market more popular and attractive in the current pet food market. Wet pet foods are the best Source of hydration. Wet pet food can meet the demand for water, if your pet is hesitant to drink satisfactory amount of water which is required in a day. However, considering the health of the pet, wet food is a preferred choice of pet owners. Wet pet food ensures that the pet receives all the proteins, vitamins, and minerals that are required to keep them healthy and hydrated. Wet nourishments are ideal for young pets who are unable to chew due to missing teeth, inadequately adjusted jaws, or smaller mouths. These advantages and features makes global wet pet food popular all around the world.

A key factor driving the wet pet food market is the preference of owners toward buying superior products for their pets in order to ensure good health, care, and proper nutrition. Additionally, increase in number of single parents and couples with no kids who own pets is likely to propel the wet pet food market. These owners adopt pets and care for them as their own child. Wet pet food provides nutrition, good health, and protein to the pets which keeps them healthier. Moreover, increase in the standard of living and disposable income is also driving the wet pet food market. Gradually, the demand of pet food is increasing, which creates significant opportunity for the global wet pet food market. However, rising dental problems for pets which leads to an increase in dental care cost, is restraining the wet pet food market. Moreover, pet sensitivities among customers is another major factor restraining the market.

The global wet pet food market can be segmented based on product, distribution channel, application, and geography. Based on product, the global wet pet food market can be segmented into dog food, cat food, and others. The dog food segment dominates the market. In terms of distribution channel, the global market can be segregated into online and offline. The online segment is further sub-segmented into retail, supermarket/ hypermarket, special store, and others. Based on application, the global wet pet food market can be classified into commercial and residential. Based on geography, the market can be segmented into Asia Pacific, South America, Europe, North America, and Middle East & Africa. North America is expected to have a significant share of the market during the forecast period. This is due to the abundant availability of diverse pet food products in the U.S. This region is followed by Europe and Asia Pacific in terms of market share.

Key players operating in the global wet pet food market include Beaphar (U.K), Nestlé (Switzerland), Blue Buffalo Co., Ltd. (U.S), WellPet LLC (U.S), Harringtons Foods (U.K), Colgate-Palmolive (U.S), Spectrum Brands, Inc.(U.S), De Haan Petfood (Netherlands), Mars, Evanger's, MONGE SPA, Sunshine Mills, PetGuard, Simmons Pet Food, Inc., C&D Foods, Ani Manufacturing, and Darling Ingredients Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Wet Pet Food Market