Monosodium glutamate (MSG), also known as sodium glutamate, is a non-essential amino acid that is widely used as a food additive. The compound is usually available as monohydrate in a white, crystalline powder form. MSG is readily soluble in water, but does not absorb moisture. It is not soluble in most organic solvents. MSG is not broken down during cooking and is stable during normal food processing conditions. It occurs naturally in many foods such as soy beans, fish, mushrooms, asparagus, tomatoes, seaweed, sugar beets, and cheese. The concentration of naturally occurring MSG can be increased through culinary techniques such as sun drying food products and aging cheese. Addition of MSG gives food a distinctive umami or savory taste. Umami is recognized as a basic taste along with sweet, bitter, salty, and sour. There is a lot of controversy regarding the ill-effects from the consumption of MSG. The hydrate is claimed to cause nausea and feelings of discomfort, collectively known as “Chinese Restaurant Syndrome.” Some of the symptoms include flushing chest pain, numbness or burning near the mouth, and excessive sweating. However, there is no scientific consensus regarding the adverse effects of MSG. The hydrate is widely used in many parts of the world.
MSG can be obtained through three techniques: hydrolysis of vegetable proteins using HCl, direct chemical synthesis using acrylonitrile as the starting material, and fermentation of certain bacteria. Majority of the global commercial MSG is produced through fermentation by the Corynebacterium species of bacteria cultured with carbohydrates and ammonia from molasses, tapioca, sugar beets, or sugar cane. This process is similar to the process used to manufacture vinegar or yogurt. During the fermentation process, the bacteria excrete amino acids into a culture broth from which MSG is isolated. MSG enhances the flavor of food with an umami taste that strengthens the meaty, savory flavor of food. MSG as a flavor enhancer blends, stabilizes, and intensifies the perception of other tastes. MSG is generally added to Chinese food, beverages, canned foods, and processed meats including soups, salty snacks, gelatins, malt flavoring, plant protein extracts, mixed nuts, yeast extract, malt extract, barley malt, stock, whey protein, processed meats, spices, pickles, salted/flavored peanuts, and baked goods.
The ability of MSG manufacturers to assuage fears regarding the use of MSG in food products is likely to be the key factor driving the market during the next decade. Studies regarding the ill-effects of the use of MSG in food have been inconclusive; many food governing bodies across the world have not restricted the use of the chemical in food products. However, customer sentiment, especially in North America and Europe, has been negative toward this chemical. Growth of the MSG hydrate market in these regions is likely to be sluggish during the next few years. However, MSG is widely used in countries in Northeast Asia such as Japan, South Korea, and China. China is the major consumer of MSG, accounting for more than 50% of the global consumption in 2015. Increase in consumption of fast food products in China is likely to boost the demand for MSG. Demand for MSG in ASEAN is also anticipated to increase in the near future due to use of the hydrate in the growing fast food industry and absence of restrictions regarding the use of the chemical. MSG is widely used in the food industry in India; however, rise in health awareness among the middle class population is likely to hamper the MSG market in the country. Other emerging countries such as Brazil, Nigeria, and South Africa are also likely to witness increasing demand for MSG as busier lifestyles and changes in dietary patterns boost the demand for fast foods and ready-to-eat meals. This, in turn, is projected to increase the consumption of MSG.
Key players operating in the MSG market are Ajinomoto Co., Inc, Fufeng Group, Shandong Shenghua Group, The Kyowa Hakko Kogyo Company, Lotus Group, Shandong Qilu Biotechnology Group, and Ningxia Eppen.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.