Automotive Multi-zone Air Conditioning System Market: Introduction

  • Automotive climate control refers to the vehicle’s integrated heating, ventilation, and air conditioning system. It is the technology that creates ambient comfort within the vehicle. Multi-zone cooling systems are used to separate different climate control areas inside the vehicle cabin.
  • Multi-zone air conditioning systems have separate controls for the driver and passengers, providing them different temperatures and fan speeds. Air condition vents are located at multiple locations across the vehicle cabin because of the different zones.
  • There are no walls or dividers between the different zones; therefore, the air conditioning unit achieves different temperatures by mixing different air flow together to create an outcome that’s the average of its outputs.

Key Drivers of Automotive Multi-zone Air Conditioning System Market

  • Changing customer demand and need for better driving comfort are major factors affecting the design and modelling of vehicles currently. Traditional air conditioning systems treated the vehicle interior as one large compartment. The air vents were placed primarily with driver comfort in mind, which often resulted in poor air circulation in the rear of the vehicle. These drawbacks of traditional air conditioning systems prompted vehicle occupants to demand more individualized comfort and OEMs to incorporate multi-zone air conditioning systems in their vehicles. These systems create separate climate zones in the vehicle as per comfort of every occupant. Thus, changing customer expectations for vehicle comfort are driving the automotive multi-zone air conditioning system market across the globe.
  • Rise in per capita GDP has increased the purchasing power of people worldwide. The European Union stated that spending of global middle class population is expected to US$ 64 trillion by 2030, a rise from US$ 37 trillion in 2017. This rise in purchasing power has increased the sales of luxury vehicles. Luxury vehicles are fitted with advanced multi-zone air conditioning systems that provide climate control for 3, 4 or even 5 separate zones. The BMW X7, Mercedes-Benz GLS, and other such luxury vehicles have five zone climate control systems. Thus, an increase in the demand for luxury vehicles amidst rise in purchasing power of populations is driving the global automotive multi-zone air conditioning system market.

Challenges in Automotive Multi-zone Air Conditioning System Market

  • High maintenance cost and complexity of the system due to use of additional air vent doors and actuators to separate airflow is hampering the global automotive multi-zone air conditioning system market

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Impact of COVID-19 Pandemic on Automotive Multi-zone Air Conditioning System Market

  • Production and sales of vehicles declined amidst the COVID-19 pandemic and consequently, the demand for multi-zone air conditioning system also declined. However, governments are easing restrictions and companies are restarting their operations with precautionary measures, which is estimated to propel the global automotive multi-zone air conditioning system market.

Opportunity in Automotive Multi-zone Air Conditioning System Market

  • Inclination of consumers toward next-generation mobility, such as electric and autonomous vehicles, is prompting Tier 1 suppliers of HVAC systems and OEMs to develop smart air conditioning systems that sense the presence of an occupant and automatically adjust the air flow and temperature. These systems reduce fuel or batter power consumption and provide individualized comfort. These advanced smart systems are estimated to offer significant opportunities to the global automotive multi-zone air conditioning system market in the near future.

North America & Europe hold Significant Share of Global Automotive Multi-zone Air Conditioning System Market

  • North America and Europe account for a significant share of the global automotive multi-zone air conditioning system market due to the strong presence of luxury car manufacturers in these regions who are incorporating these zonal HVAC systems in their vehicles. OEMs such as Daimler AG, BMW AG and AB Volvo are a few luxury car manufacturers in North America and Europe who have equipped their luxury and long vehicles including SUVs with multi-zone air conditioning systems.

Key Players Operating in Automotive Multi-zone Air Conditioning System Market

The global automotive multi-zone air conditioning system market is highly concentrated due to the presence of top manufacturers. A few of the key players operating in the global automotive multi-zone air conditioning system market are:

  • Air International Thermal Systems
  • Behr-Hella Thermocontrol GmbH
  • BorgWarner Inc. (Delphi Technologies)
  • DENSO CORPORATION
  • ESTRA
  • Hanon Systems
  • MAHLE GmbH
  • Sanden Holdings Corporation
  • VALEO
  • Vishay Intertechnology, Inc.

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Global Automotive Multi-zone Air Conditioning System Market: Research Scope

Global Automotive Multi-zone Air Conditioning System Market, by Operation

  • Automatic
  • Manual

Global Automotive Multi-zone Air Conditioning System Market, by Number of Zones

  • 2 Zone
  • 3 Zone
  • 4 Zone
  • Others

Global Automotive Multi-zone Air Conditioning System Market, by Vehicle Type

  • Passenger Vehicle
  • Luxury/ Premium Vehicles
  • Mid-segment Vehicles
  • Entry-class Vehicles
  • Commercial Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

Global Automotive Multi-zone Air Conditioning System Market, by Sales Channel

  • Aftermarket
  • OEM

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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