Automotive Integrated Cluster Market: Introduction

  • Instrument cluster is the primary data source for the driver, which delivers information about various operational parameters of the vehicle. Traditional automotive clusters are designed to provide limited vehicle information, such as vehicle speed, RPM, fuel level, and engine temperature to the driver, with minimal interaction. Increasing complexity of vehicles has led to the emergence of integrated clusters.
  • Integrated clusters combine different functionalities in a single unit to provide more convenience to the driver. They possess the capabilities of real-time operating system, entertainment, cluster information, and other display elements.

Key Drivers of Automotive Integrated Cluster Market

  • Increase in demand for connected, autonomous, and electric vehicles is fueling the demand for smart instrument clusters. These vehicles have a complex network of sensors and processors that generate a considerable amount of data. It is important to provide user-friendly, lucrative, and cost-effective solutions that support a wide range of automotive cluster applications. Integrated cluster is vital in autonomous driving and ADAS. Integrated clusters from Continental AG, Renesas Electronics Corporation, and others integrate ADAS features in instrument clusters of vehicles. The instrument cluster of Kia XCeed has been incorporated with ADAS features. Thus, a rise in the adoption of next-generation vehicles has boosted the automotive integrated cluster market across the globe.
  • The number of road traffic accidents has been increasing for the last few years causing huge loss of life and money. Driver distraction is a major factor contributing toward this growing number of accidents. According to the data of U.S. National Highway Traffic Safety Administration, distracted driving took 2,841 lives in 2018 across the country. Sending a text message, talking on a cell phone, using a navigation system, and other such tasks cause distraction to the driver. This has raised awareness about vehicle safety and hence, integrated clusters are being integrated into vehicles. Instrument clusters from Viseton Corporation enables driver to browse a phone book or make a call, or select a destination address for navigation. It also processes data from multiple sensors and displays it to the driver. Smarter computing, more data, and faster data access play a vital role in the safety of drivers and passengers by enabling quick prompting and control action. Thus, a rise in awareness about safety has fueled the global automotive integrated cluster market.

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Restrains in Automotive Integrated Cluster Market

  • Integrated clusters are powered by various connectivity technologies that make them highly vulnerable to cyber threats. This risk of cyber-attacks hampers the global automotive integrated cluster market.

Impact of COVID-19 Pandemic on Automotive Integrated Cluster Market

  • The recent pandemic of COVID-19 affected supply chains of integrated cluster manufacturers, thus creating a shortage of raw materials and components. However, demand for integrated cluster is expected to increase, as governments are easing restrictions and companies are restarting their operations with precautionary measures.

Opportunities in Automotive Integrated Cluster Market

  • On-going developments in semiconductor technologies are boosting advancements in conventional integrated clusters with enhanced human-machine interface and 3D graphics display. For instance, in 2017, Texas Instruments Incorporated launched TMS470 microcontroller units (MCUs) for integrated cluster applications, which can drive displays, stepper motors, and other peripherals, thus improving space and cost-efficiency. These ongoing developments in semiconductor technologies to provide better performance and driver experience are expected to propel the global automotive integrated cluster market in the next few years.

Europe and North America hold Significant Share of Global Automotive Integrated Cluster Market

  • High disposable income of populations across countries in Europe and North America has led to an increase in sale of luxury cars. For instance, Daimler AG, a luxury car brand, witnessed 1.3% rise in annual sales of 2019 with a majority of sales in Germany. These luxury cars contain multiple complex systems to enhance driver safety and vehicle performance. Information related to functioning of all these systems needs to be displayed to the driver through instrument clusters for monitoring and control. Mercedes-Benz S class, Lexus NX 300h hybrid, Volvo V40, and several other such vehicles feature an integrated cluster. Moreover, strong presence of OEMs in Europe and North America further drives the automotive integrated cluster market.

Key Players Operating in Automotive Integrated Cluster Market

The global automotive integrated cluster market is highly concentrated due to the presence of top manufacturers. A few of the key players operating in the global automotive integrated cluster market are:

  • Altia Inc.
  • BlackBerry Limited
  • Continental AG
  • Cypress Semiconductor Corporation
  • DENSO CORPORATION
  • Green Hills Software
  • HYUNDAI MOBIS
  • PATEO Inc.
  • Renesas Electronics Corporation
  • Robert Bosch GmbH
  • Selectonic
  • Semiconductor Components Industries, LLC
  • SILEX Ipari Automatizálási Zrt.
  • Texas Instruments Incorporated
  • Viseton Corporation

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Global Automotive Integrated Cluster Market: Research Scope

Global Automotive Integrated Cluster Market, by Type

  • Digital
  • Analog
  • Hybrid

Global Automotive Integrated Cluster Market, by Propulsion

  • Internal Combustion Engine (ICE)
  • Diesel
  • Petrol
  • Gas
  • Electric
  • Battery Electric Vehicle (BEV)
  • Hybrid Electric Vehicle (HEV)

Global Automotive Integrated Cluster Market, by Vehicle Type

  • Two-Wheelers
  • Passenger Vehicle
  • Luxury/ Premium Vehicles
  • Mid-segment Vehicles
  • Entry-class Vehicles
  • Commercial Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

Global Automotive Integrated Cluster Market, by Component

  • Hardware
  • Microcontroller Unit (MCU)
  • Displays
  • Stepper Motor
  • Others (Amplifier, Converter, Regulator)
  • Software

Global Automotive Integrated Cluster Market, by Sales Channel

  • OEM
  • Aftermarket

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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