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Luxury Car Seats Market: Introduction

  • Luxury car seats are designed to provide solace and enhanced drive experience to vehicle occupants through in-built comfort and entertainment technologies
  • Automotive seating systems have witnessed a long evolution from the first car and have become a crucial part of vehicle comfort for drivers as well as passengers. Luxury cars have comfort as one of their unique selling features, and automakers are integrating the latest seating systems in their vehicle models to increase their competitive edge. This has significantly augmented the global luxury car seats market.

Key Drivers of Luxury Car Seats Market

  • The average person in Europe travels around 15,000 kms with his vehicle every year. 40% of motorists spend more than 90 minutes sitting in their car each day. Vehicle occupants sit for longer periods in their seats and hence, they frequently suffer from backache, stiff back, pains in the neck, fatigue, leg issues, and aching shoulders. Consequently, car makers, especially luxury car makers, are integrating their vehicles with seating systems that feature multiple comfort technologies. For instance, Seat Comfort Package in Mercedes E-Class saloon car features 4-way lumbar support, electric seat inclination adjustment, electric backrest adjustment, and several other such features. Thus, the on-going trend of providing ergonomic seating systems for luxury car owners is propelling the global luxury car seats market.
  • The purchasing power of consumers worldwide is increasing. For instance, the disposable income of the population of China increased by 3.8%; of the population in Canada increased by 11%; and of the population of the U.S. increased by 10%, in 2020. This increase in disposable income of people worldwide has boosted the demand for comfortable and luxurious vehicles. Italy-based luxury car maker Lamborghini said the company witnessed a 100% increase in sales. This rise in sale of luxury vehicles is driving the global luxury car seats market.

Challenges in Luxury Car Seats Market

  • The seating systems integrated in luxury cars are expensive and are complicated to maintain, which in turn impacts the vehicle price. Thus, these advanced seating systems are limited to luxury cars only, which have a limited customer base. Hence, the cost barrier is hindering the global luxury car seats market.

Impact of COVID-19 Pandemic on Global Luxury Car Seats Market

  • The COVID-19 pandemic had led to the shutdown of companies, which negatively impacted the manufacturing activities across the globe. Moreover, a severe shortage of electronic chips has further hampered the production of luxury cars across the globe and consequently, restrained the luxury car seats market.

Opportunities in Luxury Car Seats Market

  • Automakers are developing next-generation autonomous vehicles that are integrated with advanced seating systems focusing on comfort, safety, and experience. These seats feature technologies such as occupant monitoring, rapid anthropometric adjustment, and many such others, which are likely to offer significant opportunities for players engaged in the global luxury car seats market.

North America and Europe to hold significant share of global luxury car seats market

  • North America and Europe accounted for a significant share of the global luxury car seats market in 2020. High income levels of the population, which is driving the sale of luxury vehicles, coupled with high awareness about safety and comfort among customers in these regions are major factors fueling the luxury car seats market in North America and Europe.

Key Players Operating in Global Luxury Car Seats Market

The global luxury car seats market is fairly concentrated due to the presence of top manufacturers. A few of the key players operating in the luxury car seats market are:

  • Adient plc
  • Continental AG
  • Faurecia
  • Gentherm
  • II-VI, Inc.
  • Kongsberg Automotive
  • Konsberg Automotive
  • Lear Corporation
  • Magna International Inc.
  • Recticel
  • Robert Bosch GmbH
  • Tangtring Seating Technology Inc.
  • Toyota Motor Corporation

Global Luxury Car Seats Market: Research Scope

Global Luxury Car Seats Market, by Seat Technology

  • Heat & Climate Controlled Seats
  • Memory Adjustment Seats
  • Pneumatic Lumbar Support Systems
  • Pneumatic Massage Seat Systems
  • Reclining Seat Systems
  • Others

Global Luxury Car Seats Market, by Vehicle Type

  • Hatchback
  • Sedan
  • SUV

Global Luxury Car Seats Market, by Sales Channel

  • OEM
  • Aftermarket

Global Luxury Car Seats Market, by Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Nordic Countries
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Turkey
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Luxury Car Seats Market