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Autonomous Car-as-a-Product (CaaP) Market: Introduction

Autonomous Car-as-a-Product concept features a fully autonomous vehicle that is available for private purchase. Consumers would have the option to use the fully autonomous mode, or switch to manual mode and drive the vehicle themselves. Car-as-a-Product without full automation exists currently as a privately-owned vehicle.

Key Drivers of Autonomous Car-as-a-Product (CaaP) Market

The autonomous Car-as-a-Product (CaaP) market has been driven by the need for ease in driving, concerns about safety and security, stress-free parking. Newer cars already feature machine-corrective and machine-assisted technologies such as lane correction, potential collision detection, and automated parking. Some automaker including Tesla and Audi include semi-autonomous driving features that fall in the Level 3-functionality tier.

Challenges in Autonomous Car-as-a-Product (CaaP) Market

Use of advanced technology and expensive equipment functional materials make autonomous cars expensive. Furthermore, automakers invest significantly on R&D, which also makes autonomous cars expensive. Thus, the cost of autonomous cars is initially high. However, the cost of the vehicle is anticipated to decrease after 10 years, giving way for the average consumer to afford such vehicles. Therefore, the high cost is a major factor that is estimated to hinder the autonomous car-as-a-product market in the next few years.

Opportunities in Autonomous Car-as-a-Product (CaaP) Market

Autonomous vehicles can dramatically reduce the occurrence of automotive accidents. Auto collisions are hugely expensive, causing hundreds of billions of dollars in damage each year in the U.S. According to the National Highway Traffic Safety Administration (NHTSA), 94% of auto accidents are caused by human error. Reducing human input has the potential to result in fewer deaths and injuries and reduced economic damage if automated driving vehicles are introduced. Therefore, integration of safety features is estimated to offer significant opportunity to the autonomous car-as-a-product market.

North America to Dominate Autonomous Car-as-a-Product (CaaP) Market

Based on region, the global CaaP market has been segregated into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. North America is anticipated to hold a major share of the global market. New cars in the U.S are already feature machine-corrective and machine-assisted technologies such as lane correction, potential collision detection, and automated parking. Some cars from manufacturers including Tesla and Audi include semi-autonomous driving features that fall in the Level 3-functionality tier, while U.S.-based Ford expects to launch Level 4 vehicles in 2021.

Key Players Operating in Autonomous Car-as-a-Product (CaaP) Market

The global autonomous Car-as-a-Product (CaaP) market is moderately consolidated. A few of the key players operating in the global autonomous Car-as-a-Product (CaaP) market are:

  • GM
  • Nissan
  • Zoox
  • Baidu
  • Tesla
  • Nuro
  • Waymo
  • Argo AI

Global Autonomous Car-as-a-Product (CaaP) Market: Research Scope

Global Autonomous Car-as-a-Product (CaaP) Market, by Autonomy Level

  • Level 1
  • Level 2
  • Level 3
  • Level 4
  • Level 5

Global Autonomous Car-as-a-Product (CaaP) Market, by Propulsion

  • IC-Engine
  • Hybrid
  • Electric

Global Autonomous Car-as-a-Product (CaaP) Market, by Car Type

  • Hatchback
  • Sedan
  • Utility Vehicle

Global Autonomous Car-as-a-Product (CaaP) Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Nordic Region
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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