An automotive window trim helps to protect a vehicle’s glass windows from external environment. The external look and feel of a car depends on quality and design of automotive window trim.

The major types of automotive window trims are polyvinyl chloride (PVC), cloth or fabric finish, fire retardant and stainless steel among others. The PVC trims are flexible products of various dimension ranging from 4.5mm by 8mm to 16.8 mm by 17mm. Some PVC trims have internal clips and segmented metal spine to better hold automotive windows. Automotive window trims come in black, chrome, silver, white, blue, brown, cream, green, grey, red, white and other colors. Cloth or fabric trims are covered on top by wool or other soft materials. Stainless steel trims are generally found in automotive aftermarkets. Some automotive trims are fire retardant and made of thermoplastic elastomer (TPV).         

By material, the market is segmented into PVC plastic, TPV, cloth/ fabric, steel and others. By vehicle type market is categorized into light commercial vehicles, heavy commercial vehicles, passenger vehicles and others. Passenger vehicles hold the dominant share in the automotive window trim market.

By geography, the market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. Asia Pacific is a leading automotive window trim market. The major markets in this region are China, Japan, South Korea and India. China is the largest automotive window trim market in the world. Japan, South Korea and India are a significant automotive window trim markets. North America is also a leading automotive window trim market. The U.S., Canada and Mexico are the major markets in North America. The U.S is a significant automotive window trim market in the world. Europe is a major automotive window trim market in the world. Germany, the U.K, France, Italy and Spain are major markets in Europe. Germany is a significant automotive window trim market as it is the fourth largest passenger vehicle market in the world. In Middle East & Africa, the significant automotive window trim markets are Iran and South Africa. In Latin America, the significant markets are Brazil and Argentina. Currently Brazil is going through a recession which is anticipated to be over by end of 2017.  

Rising demand for passenger vehicles and increasing production of automobiles across the world is anticipated to improve the demand for automotive window trim. The market size of automotive aftermarket industry is increasing which is anticipated to further increase the size of automotive window trim market. Globally, the average age of vehicles are rising which increases the maintenance cost and subsequently demand for automotive window trims will rise. Rising penetration of passenger vehicles across the world due to high disposable income will subsequently lead to increased demand for automotive window trims. A major opportunity for this market is increasing acceptance of electric and hybrid vehicles across the world. Leading automotive manufacturers such as BMW AG, Volvo Car Corp., Tesla Inc. plans to sell thousands of electric vehicles in future which is anticipated to increase the demand for automotive window trims.   

The report provides the various competitive strategies adopted by key players operating in the market to gain market share. Company profiles include company details, market presence by segment and geography, strategic overview, SWOT analysis and historical revenue. The report also contains details of market share analysis of key players in the market. Some of the major companies in the automotive window trim market are Dura Automotive Systems (the U.S), The Automobile Trimmings Co. (the U.K), Active Manufacturing Corp. (the U.S), Trim-lok (the U.S), Gemini Group (the U.S), SO.F.TER. (Italy), Cascade Engineering (the U.S), Enthone Automotive Solutions (the U.S), Grupo Antolin (Spain), Guardian Industries (the U.S) and UFP Technologies (the U.S).

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Window Trim Market

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