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Window power sunshades are shields placed on the front and rear windows of a vehicle to block the sunlight from penetrating the interiors and thus, preventing the temperature in the vehicle cabin from rising. Automotive window power sunshades are extensively utilized in open parking places to prevent the vehicle interior from heating up.

Rising demand for comfort from consumers is driving the automotive window power sunshade market. Window power sunshades are being increasingly adopted in vehicles, as more number of consumers are becoming aware and are also creating a high aftermarket demand. Infrared light damages the interior upholstery and hence, consumers are opting to install window power sunshades in order to maintain the appearance of the vehicle interior. Increased vehicle sales in tropical and hot regions such as Asia Pacific and Brazil & Mexico of Latin America has boosted the automotive window power sunshade market. The low cost and easy installation of window shades is further fueling the automotive window power sunshade market. Rise in concern & increase in awareness about improvement of fuel economy is also driving the automotive window power sunshade market. The use of sunshades reduces the heat transfer into the vehicle cabin and minimizes the load on heating, ventilation, and air conditioning unit, which in turn improves the fuel economy. Increased usage of electronics and technology in the vehicle has led to the development of window power sunshades. Emerging trends of luxury and minimal interference requirement to operate is boosting the demand for automotive window power sunshade. Increased competition among automakers to offer competitive features and rising sales of luxury vehicles are expected to boost the automotive window power sunshade market.

Manual window sunshades are equally effective and are highly economical. Budget vehicle consumers are likely to prefer manual window sunshades, which in turn is expected to hamper the automotive window power sunshade market.

The global automotive window power sunshade market can be segmented based on sunshade type, window type, sales channel, vehicle, and region. Based on sunshade type, the automotive window power sunshade market can be segregated into scissor type, C-pillar guided type, and one other segment. C-pillar guided type sunshades are widely employed in luxury vehicles due to their superior esthetics and optimized shaded area. High demand for luxury vehicles is expected to boost the demand for c-pillar guided type power sunshades.

In terms of window type, the automotive window power sunshade market can be classified into side window and rear window. Rear window power sunshades are expected to witness a high demand. The rear window power sunshades retract during reversing and hence, are extremely convenient for the driver.

Based on vehicle type, the automotive window power sunshade market can be segmented into passenger vehicle, light commercial vehicle, and heavy commercial vehicle. The passenger vehicle segment is expected to expand at a considerable growth rate during the forecast period due to rise in vehicle sales in developing countries.

In terms of sales channel, the automotive window power sunshade market can be bifurcated into OEM and aftermarket. The OEM segment is estimated to hold a higher share of the market, as window power sunshades are usually offered as OE-fitted feature in vehicles.

Key players operating in vehicle include Macauto Industrial Co., Ltd., Ashimori Industry Co., Ltd., Inteva Products, and BOS Group.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Window Power Sunshade Market

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