Automotive Integrated Radar and Camera (IRC) Market: Evolution
The strides in the automotive integrated radar and camera (IRC) market have stemmed from relentless focus of automotive companies in equipping vehicles of all types with active safety features. The integrated radar and camera system packs radar sensing, vision technologies, and data fusion. The assortment of technologies packaged as standard features has enriched the consumer propositions in the automotive IRC market. Continuous technological advancements in driver assistance systems have enabled automakers to meet stringent safety requirements for passenger as well as commercial vehicles.
Some of the key functionalities that IRC might include are adaptive cruise control, forward collision warning, autonomous braking for pedestrians, lane-departure warning, and forward collision warning. A number of sensors are used in the system, notably radial, image, and LiDAR sensors.
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Automotive Integrated Radar and Camera (IRC) Market: Drivers, Current Prospects, Lucrative Avenues
The growing demand for technologically-advanced standard safety package is a key driver for the automotive integrated radar and camera (IRC) market. The advent of next-gen hardware systems and electronics is a key trend that has expanded the options for automakers in the market. The increasing trend of miniaturization of electronics is bolstering the prospects in the automotive integrated radar and camera (IRC) market. The increasing implementation of driver assistance systems in passenger vehicles has bolstered the revenue prospects for players in the automobile and automotive industry. The rise in number of accidents has spurred the attention for players.
Over the years, extensive efforts in towards standardization has extended the canvas for players to reap steady revenue gains during the forecast period of 2021 – 2031. A number of millimeter-wave integrated radar systems and techniques has witnessed the path of commercialization, thus benefitting players in the automotive integrated radar and camera (IRC) market.
Automotive Integrated Radar and Camera (IRC) Market: Competition Landscape and Key Developments
A vast avenue in the market stems from the emphasis of automotive players to incorporate ADAS to help meet safety features. Original equipment manufacturers are adopting IRC technologies in a bid to adhere to various regional safety ratings, notably Euro NCAP 5-star ratings. These technologies are likely to become a part of the various safety feature systems for globally prominent automakers in the automotive integrated radar and camera (IRC) market.
The Volvo Group (Volvo Cars) has recently incorporated Delphi’s integrated Radar and Camera Sensor Fusion System in its Volvo XC90 car to meet the next-gen safety standards. The benefits include, one of the globally prominent automakers claims, adaptive cruise control, forward collision warning, autonomous braking, and lane-departure warning. The differentiating feature is the perhaps Delphi’s second generation 76GHz short range radar for blind spot detection. Other automotive companies are anticipated to expand the suite of advanced driver assistance systems, thereby opening new frontiers in the automotive integrated radar and camera (IRC) market. Volo also prides itself for integrating Volvo Scalable Product Architecture platform in its Volvo XC90. Other automakers are also striving for such unique designs, which will help reap end consumers gain robust safety and convenience.
Some of the key players in the automotive integrated radar and camera (IRC) market are AV Stumpfl, Vivitek, ViewSonic Corp, NEC Display Solutions, Digital Projection Limited, Optoma Corporation, Christie Digital Systems, Barco NV, and BenQ.
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Automotive Integrated Radar and Camera (IRC) Market: Regional Landscape
Europe has been a highly lucrative automotive integrated radar and camera (IRC) market. The widespread demand for next generation active safety and automated driving features in vehicles and rise in national research programs in its economies, such as in Sweden, are expected to spur the revenue prospects of players in the Europe automotive integrated radar and camera (IRC) market. Some remarkable technological advancements in electronics and sensors have enriched the regional market landscape in recent years.
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