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The automotive back-up assist is an automotive safety system that detects the distance between the vehicle and any obstacle behind it while reversing. The automotive back-up assist system becomes active when the vehicle starts and warns the driver to avoid potential collision behind the vehicle by recognizing the object. It assist the driver by providing knob or screen rotation to turn the trailer of the vehicle. Automotive back-up assist system consists of an intelligent camera module with 360 degree view to enhance user experience, safety, and control of the vehicle.

Rise in demand for technologically advanced safety system is expected to be a key factor to drive the demand for automotive back-up assist system market during the forecast period. An automotive back-up assist system provides great maneuvering and control. The integrated camera of the back-up assist system has the ability to not only recognize an object but also pedestrians, vehicles, and cyclists. It calculates and projects the distance on the screen to avoid collision, and if the recognized object is not avoided it automatically applies brakes as it is connected to the brake system.

The automotive back-up assist system reduces expensive repair costs by avoiding a collision, thereby making the vehicle more efficient. The automotive industry is estimated to witness an increase in adoption of the automotive back-up assist system due to its immediate braking response and technological advancements in the automotive industry. However, the automotive back-up assist system works only at low speed. This is anticipated be a key factor that is likely to hamper the automotive back-up assist market. In accident prone area such as hilly, rainy region especially for heavy commercial vehicle like trailer carrying vehicle, it is very helpful in turning and crossing. This is a new technology in the market and presents good opportunities for new entrants.

The automotive back-up assist system market can be segmented based on operation, vehicle type, portability, and region. Based on operation, the automotive back-up assist system market can be segmented into knob type and screen type. The screen type segment holds a major share of the market as compared to the knob type segment. The screen type segment provides more safety and comfort to the operator. Knob type uses a knob to regulate the vehicle trailer system. Knob type is only used for trailers and not normal passenger vehicle back-up.

Based on vehicle, the automotive back-up assist system market can be classified into passenger vehicles and commercial vehicles. The passenger vehicles segment is further sub-segmented into sedans, multi-purpose vehicles, and sport utility vehicles. The commercial vehicles segment is further split into lightweight commercial vehicles and heavy commercial vehicles. Based on end-user, the automotive back-up assist system market can be segmented into luxury cars, mid-segmented cars, and sports cars.

Based on portability, the automotive back-up assist system market can be segregated into embedded type and portable type. The embedded type segment accounts for a large share of the market, as these systems are fixed and used by most global automotive industries as compared to portable type systems, which are not fixed.

In terms of geography, the automotive back-up assist system market can be segmented into Asia Pacific, Europe, North America, Latin America, and Rest of the World (ROW). North America and Europe accounts for a major share of the global automotive back-up assist system market due to the booming automotive sector in the region, leading to an increased number of vehicles installed with automotive back-up assist system. Countries in Asia Pacific, especially China, Japan, India, and South Korea are expected to witness an increase in demand for automotive back-up assist systems in the automotive industry during the forecast period due to the high adoption rate of automotive back-up assist in the region.

Key players operating in the global automotive back-up assist system market are Robert Bosch GmbH, Continental AG, and Magna International Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Backup Assist Market

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