Automotive Back-Up Assist Market

The automotive back-up assist is an automotive safety system that detects the distance between the vehicle and any obstacle behind it while reversing. The automotive back-up assist system becomes active when the vehicle starts and warns the driver to avoid potential collision behind the vehicle by recognizing the object. It assist the driver by providing knob or screen rotation to turn the trailer of the vehicle. Automotive back-up assist system consists of an intelligent camera module with 360 degree view to enhance user experience, safety, and control of the vehicle.

Rise in demand for technologically advanced safety system is expected to be a key factor to drive the demand for automotive back-up assist system market during the forecast period. An automotive back-up assist system provides great maneuvering and control. The integrated camera of the back-up assist system has the ability to not only recognize an object but also pedestrians, vehicles, and cyclists. It calculates and projects the distance on the screen to avoid collision, and if the recognized object is not avoided it automatically applies brakes as it is connected to the brake system.

The automotive back-up assist system reduces expensive repair costs by avoiding a collision, thereby making the vehicle more efficient. The automotive industry is estimated to witness an increase in adoption of the automotive back-up assist system due to its immediate braking response and technological advancements in the automotive industry. However, the automotive back-up assist system works only at low speed. This is anticipated be a key factor that is likely to hamper the automotive back-up assist market. In accident prone area such as hilly, rainy region especially for heavy commercial vehicle like trailer carrying vehicle, it is very helpful in turning and crossing. This is a new technology in the market and presents good opportunities for new entrants.

The automotive back-up assist system market can be segmented based on operation, vehicle type, portability, and region. Based on operation, the automotive back-up assist system market can be segmented into knob type and screen type. The screen type segment holds a major share of the market as compared to the knob type segment. The screen type segment provides more safety and comfort to the operator. Knob type uses a knob to regulate the vehicle trailer system. Knob type is only used for trailers and not normal passenger vehicle back-up.

Based on vehicle, the automotive back-up assist system market can be classified into passenger vehicles and commercial vehicles. The passenger vehicles segment is further sub-segmented into sedans, multi-purpose vehicles, and sport utility vehicles. The commercial vehicles segment is further split into lightweight commercial vehicles and heavy commercial vehicles. Based on end-user, the automotive back-up assist system market can be segmented into luxury cars, mid-segmented cars, and sports cars.

Based on portability, the automotive back-up assist system market can be segregated into embedded type and portable type. The embedded type segment accounts for a large share of the market, as these systems are fixed and used by most global automotive industries as compared to portable type systems, which are not fixed.

In terms of geography, the automotive back-up assist system market can be segmented into Asia Pacific, Europe, North America, Latin America, and Rest of the World (ROW). North America and Europe accounts for a major share of the global automotive back-up assist system market due to the booming automotive sector in the region, leading to an increased number of vehicles installed with automotive back-up assist system. Countries in Asia Pacific, especially China, Japan, India, and South Korea are expected to witness an increase in demand for automotive back-up assist systems in the automotive industry during the forecast period due to the high adoption rate of automotive back-up assist in the region.

Key players operating in the global automotive back-up assist system market are Robert Bosch GmbH, Continental AG, and Magna International Inc.