3D Displays and Augmented Reality Market: Introduction

  • Technological advancements, in terms of vehicles, are anticipated to propel the global 3D displays and augmented reality market. Major automakers and OEMs are anticipated to increase investments in the R&D of electric driveline technology in order to increase efficiency of electric vehicles. For instance, in 2017, Germany-based automaker Volkswagen first launched an app for its luxury brand Audi, which enables consumers to experience the vehicle interior without actually being close to the automobile. In 2019, the same technology evolved further and consumers could experience AR-based test drive, without actually being close to the automobile.

Key Drivers of 3D Displays and Augmented Reality Market

  • Globally, several government organizations are increasingly enacting stringent safety regulations for automobiles, which is compelling automakers to increase safety for their vehicles. For instance, heads-up Display (HUDs) augmented reality technology is transforming automobile windscreens into large computer screens, non-intrusively displaying travel information including navigation indications, vehicle speed, weather information, live traffic data, and even collision warnings directly in the driver’s line of vision.
  • In the absence of AR-based features in the vehicle, in case a driver wants to view this information, he/she has to pay attention to his/her smartphone or in-vehicle display mounted in the vehicle cabin wherein the probability of vehicle collision increases due to the driver’s attention being shifted away from the road. However, AR-based features reduce the amount of time the driver spends away from the road, thereby reducing vehicle collision rates.
  • Major players in the automotive industry including Continental AG, Robert Bosch GmbH, and ZF Friedrichshafen AG among others are focused on developing AR-based technology to increase safety of the vehicles.
  • Increase in demand for in-vehicle entertainment systems is expected to offer lucrative opportunity for major players operating in the supply chain of the global 3D displays and augmented reality market. Automotive OES and automakers are investing in the development of new type of 3D displays, which offer more depth and a more natural viewing experience to passengers. The 3D displays coupled with AR-based technology can be used for multiple applications ranging from providing collision warnings to video entertainment. For instance, in 2020, Robert Bosch announced that it would be offering passive 3D technology to generate three-dimensional realistic effects, which would alert the driver. Additionally, in March 2020, Continental AG developed Lightfield Display, a 3D display for vehicle cockpit that eliminates the use of special glasses to view 3D effects. The natural 3D Lightfield Technology in these displays is estimated to enable vehicle occupants to experience three-dimensional movies without needing either cameras detecting head movement or 3D glasses.

North America and Europe cumulatively to account for prominent share of global 3D displays and augmented reality market

  • In terms of region, the global 3D displays and augmented reality market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa
  • North America and Europe have presence of economically stable countries. These regions are also home to technologically advanced research institutes catering to the development of electric vehicles. Additionally, major players have established their technological centers and manufacturing facilities in various countries including the U.S., Germany, the U.K., and France. Several new players emerging from these regions are focused on the development of in-vehicle entertainment systems for vehicles. All the factors mentioned above contributed to the major share held by these regions in the global 3D displays and augmented reality market.

Key Players Operating in 3D Displays and Augmented Reality Market

The global 3D displays and augmented reality market is concentrated owing to the presence of top manufacturers. A few key players operating in the global 3D displays and augmented reality market are:

  • Continental AG
  • Robert Bosch GmbH
  • Volkswagen AG
  • ZF Friedrichshafen AG

Global 3D Displays and Augmented Reality Market: Research Scope

Global 3D Displays and Augmented Reality Market, by Vehicle Type

  • Passenger Vehicle
    • Hatchback
    • Sedan
    • Utility Vehicles
  • Light Commercial Vehicle
  • Medium & Heavy Commercial Vehicle
  • Off Road Vehicle
  • Buses & Coaches

Global 3D Displays and Augmented Reality Market, by Application

  • Vehicle Safety Notifications & Warnings
  • In-vehicle Entertainment

Global 3D Displays and Augmented Reality Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Nordic Countries
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • ANZ
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Turkey
    • South Africa
    • Rest of Middle East & Africa

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

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All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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3D Displays And Augmented Reality Market