The undercounter freezer is a small, closely packed freezing unit which fits comfortably under the kitchen countertop or inside a cabinet. This freezing unit is similar in size to the small undercounter dishwasher. Though small, undercounter freezers are capable of performing all the functions of a larger refrigerator, with the only real difference being the size or the amount of items it can hold.
With the increase in disposable income and enhancement in standards of living, consumers are spending more on revamping their kitchens, opting for sophisticated, minimalistic, and practical designs. This has created high demand for built-in appliances and innovative designs like modular kitchens, thereby motivating consumers to add undercounter freezers to their portfolio. The rise in demand for frozen food products such as meat, fish, vegetables, and the concept of mini bars are driving the growth of the undercounter freezers market. Moreover, increased demand for undercounter freezers in laboratories for preserving injections, vaccines, and different drugs is adding to the market growth. Changing consumer dietary patterns combined with a busy lifestyle has significantly contributed to the increased demand for frozen food products. Hence, this is driving the undercounter freezers market demand globally.
Increasing consumption of processed food and beverages is also a driver for the undercounter freezers market. Moreover, increase in number of eateries, restaurants, pubs, bars, and supermarkets and hypermarkets across the globe has considerably contributed to the growth of the undercounter freezers market. The market is also fueled by various government regulations aiming to raise awareness across different countries across the globe.
However, the high cost of operation of undercounter freezers is restricting its demand in small households and small retail stores. Further, lack of space to store various items is restraining the growth of the market.
The global undercounter freezers market can be segmented based on product, end-use, distribution channel, and geography. In terms of product, the market can be classified into single door, double door, triple door, and four door. Rise in number of undercounter freezers in hotel rooms is bolstering the growth of single door undercounter freezers across the globe. Based on end-use, the undercounter freezers market can be divided into residential and commercial. The commercial segment is witnessing major growth due to the rise in number of hotels, restaurants, and pubs. In terms of distribution channel, the market can be bifurcated into online and offline. The offline channel can be further divided into hypermarkets & supermarkets and convenience stores. In terms of geography, the global undercounter freezers market can be segregated into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Undercounter freezers are gaining popularity in Europe, with Germany, Finland, and the U.K showing promising growth rates. Moreover, the emerging markets of Eastern Europe and Latin America are also expected to boost the demand for undercounter freezers.
The global undercounter freezers market is diverse and competitive. The market is expected to become more competitive in the coming years due to multiple launches of new products. A large number of players operate in the undercounter freezers market. Major manufacturers in the market include Bizzard, Siemens Home Appliances, Prince Castle, DE Dietrich Electromenager, Gorenje, Tefcold, Zanussi, Precision Refrigeration, Kalamazoo Outdoor Gourmet, True Food International, Atosa, Infrico, Delfield, and Fagor Industrial. Further, a large number of regional manufacturers of undercounter freezers makes the market fragmented in nature.
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