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Step-counting shoes are devices with sensors that help measure steps and distance travelled by an individual. Step-counting shoes are embedded with sensors that help in tracking the data related to walking and running. These types of smart shoes are ideally connected to smartphones for enhancing the user experience. Popular brands such as Nike have recently developed basketball shoes that can tighten or loosen by themselves to fit the feet of an individual. These shoes use apps or buttons on soles to adjust the tightness. They also help in counting of steps, navigation, and monitoring of overall health. Several startups based in Asia are coming up with smart shoes with latest technological advancements to track and monitor the overall health.

The global step-counting shoes market is anticipated to expand at a significant rate in the near future. Increasing adoption of smart wearables amongst people is one of the key factors driving the demand for step-counting shoes. Integration of smart technologies with the addition of sensors for step counting has also resulted in increase in the demand for step-counting shoes. Furthermore, increase in the popularity of fashionable wearables that fulfill needs in terms of both fashion and function is anticipated to fuel the demand for step-counting shoes worldwide in the near future. Moreover, step-counting shoes also come with other sensors for analyzing speed, acceleration, calories burned, distance travelled, cadence, etc. All these features also augment the demand for step-counting shoes. Furthermore, increase in the disposable income has been another key factor driving the step-counting shoes market. With the advent of e-commerce platforms, manufacturers have expanded their geographical presence by selling their products overseas. This is another key factor promoting growth of the step-counting shoes market. However, constant price war led by high concentration of players in the market is one of the key restraining factors for the global step-counting shoes market. Moreover, technological innovation for IoT enabled shoes is very slow and this restraints the fast growth of step-counting shoes. Furthermore, step-counting shoes are expensive in nature and currently is not feasible for mass market. This is another prime reason that restraints the growth of step-counting shoes market. 

The global step-counting shoes market can be segmented based on product, end-user, distribution channel, and region. Based on product, the global market can be classified into step-counting shoes, positioning shoes, navigation shoes, and others. Based on end-use, the market can be divided into men, women, and kids. Based on distribution channel, the global step-counting shoes market can be segmented into online and offline. The online segment can be sub-categorized into company-owned portals and e-commerce sites, whereas the offline segment can be sub-classified into supermarkets & hypermarkets, specialty stores, and retail-based stores. In terms of region, the global step-counting shoes market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe are anticipated to hold a major market share during the forecast period, owing to presence of numerous players and rising demand for high-end technology solutions and services in these regions.

Prominent players operating in the global step-counting shoes market are Nike, Inc. (the U.S.), Puma SE (Germany), Li-Ning Company Limited (China), Salted Venture Inc. (South Korea), Under Armour, Inc. (the U.S.), Digitsole (the U.K.), Powerlace Technology Inc. (Canada), and SolePower (the U.S.). Players compete among themselves in terms of new product designs and advancements in technology in order to gain a competitive edge in the market. Advancements in technology and strong geographical presence play an important role in gaining a competitive edge in the market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Step Counting Shoes Market

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