Ice cream makers are machines that are used to process and make ice creams. Ice cream machines which are used at home are considered as residential ice-cream machines. Demand for residential ice cream makers has been rising at a significant pace in the last few years. The shift in consumer preference for ice cream is expected to boost the demand for ice cream makers across the globe in the near future. The residential ice cream makers market is expected to gain traction in the next few years.
Expansion of the residential ice cream makers market is primarily driven by technological innovation and expansion of product portfolio. Premiumization allows customers to purchase luxurious products that have a brand entity and value proposition. Major players offer high-value proposition that influence customers to buy luxurious products. This is executed by upselling and cross-selling different variants of products. The trend of cooking food at home is increasing in developed countries, such as the U.K., Germany, the U.S., France, and Japan, is increasing the use of appliances at residences. This, in, turn, is significantly boosting the residential ice cream makers market. High disposable income, urbanization, and economic development of various countries are driving the residential ice cream makers market.
Technological advancements and emergence of several online distribution channel have increased promotional and marketing activities by major players operating in the residential ice cream makers market. In the past, print media and radio were prime media used to communicate. However, this scenario has changed over the last few years. Currently, players in the market are engaging in several campaigns and promotional activities for the sale of residential ice-cream makers. These campaigns are often carried out on digital platforms. Social media has become a major tool for product marketing and customer engagement, which is significantly driving the market.
Price sensitivity is a major concern for the global residential ice cream makers market. Consumers, in emerging economies in APAC and the Middle East, are not willing to spend much on high-cost variants of ice-cream makers. Low purchasing power and low disposable income of consumers poses a great challenge to the residential ice cream makers market and adversely affect the sales of the product. Hence, price sensitivity is a major restraint of the residential ice cream makers market.
The global residential ice cream makers market can be segmented based on product, distribution channel, and geography. In terms of product, the market can be classified into 6-quart residential ice-cream machines, 4-quart residential ice-cream machines, and 2-quart residential ice-cream machines. Based on distribution channel, the residential ice cream makers market can be bifurcated into online and offline. The offline channel can be divided into hypermarkets & supermarkets and convenience stores. In terms of geography, the global residential ice cream makers market can be segregated into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
The global residential ice cream makers market is diverse and competitive. The market is expected to become more competitive in the near future due to launches of several new products. Key players operating in the global residential ice cream makers market include Breville, Cuisinart, Nostalgia, Igloo, VonShef, Big Boss, Whirlpool, Lello Musso Lussino, Nostalgia, Hamilton Beach, KitchenAid, Jelly Belly, Aicok, Margaritaville, Yonanas, ATB, and Nostalgia Electrics. Large number of regional manufacturers operate in the residential ice cream maker market. This makes the market fragmented in nature.
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