Global Organic Incense Sticks Market – Introduction

  • Organic incense sticks are charcoal free incense sticks dipped into natural essential oils. The incense sticks are extremely safe and healthy as well. Organic incense sticks are also considered one of the best stress relievers and great mood enhancers. These type of incense sticks are very frequently used for religious, spiritual, and meditational purposes.
  • People practicing home isolation due to the COVID-19 pandemic has resulted in steady increase in sale of organic incense sticks through e-commerce websites and other online portals. Manufacturing companies are also expanding their online sales channels in various countries across the globe to increase the sale of their exclusive range of organic incense sticks.

Rise in popularity and usage of organic incense sticks for religious, meditational, and therapeutic purposes projected to be a driver of the market

  • Rapid increase in usage of organic incense sticks for religious, meditational, and therapeutic purposes, especially in India, Japan, and Nepal etc. will drive the sale of organic incense sticks. In developing countries, rapid increase in number of hypermarkets, supermarkets, and small-scale retail stores has increased the sale of organic incense sticks in recent years in a significant manner and the trend is likely to continue during the forecasted timeline. Consumers who have an interest in charcoal free, chemical free incense sticks use organic incense sticks extensively. These factors are estimated to increase the demand for organic incense sticks.

Increase in sales of organic incense sticks through online modes of distribution

  • Rising sale of organic incense sticks through online distribution channels especially on company-owned websites of manufacturers and on e-commerce websites such as Amazon, Walmart, and various other local e-commerce portals across the globe is anticipated to create huge opportunities for manufacturers and suppliers of organic incense sticks during the forecast period. Manufacturers and suppliers also give attractive offers and instant discounts and schemes to surge the sale of organic incense sticks on various e-commerce websites.

Asia Pacific considered the Largest Market for Organic Incense Sticks

  • Geographically, the global organic incense sticks market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • Asia Pacific accounted for major share of the global organic incense sticks market in 2020. The market in Asia Pacific is anticipated to grow at a significant rate during the forecast period due to rise in usage of organic incense sticks in India as incense sticks are a vital part of Hindu rituals. Demand for the product is projected to surge in the near future.
  • The market in North America is anticipated to expand at a moderate growth rate during the forecast period due to rise in usage of incense sticks in countries such as the U.S., and Canada. This is expected to drive the demand for organic incense sticks in the North America region.

Key Players Operating in the Organic Incense Sticks Market

Prominent organic incense sticks companies are projected to face competition during the forecast period. Manufacturers such as Isha Life Pvt. Ltd., Patanjali Ayurved, Shubhanjali, Phool, and Nandi Agarbatti are investing heavily on promotional activities to introduce new range of incense sticks and increase the overall demand for organic incense sticks in various geographies across the globe. Some of the key players operating in the global organic incense sticks market include:

  • B.V ASWATHIAH & BROS (Nandi Agarbatti)
  • GR International
  • Isha Life Pvt. Ltd.
  • Kalpana Incense Sticks
  • Kanpur Flowercycling Pvt. Ltd. (Phool)
  • Moksh Agarbatti
  • Patanjali Ayurved
  • Shubhanjali

Global Organic Incense Sticks Market – Research Scope

Global Organic Incense Sticks Market, by Product Type

  • Cored Incense Stick
  • Solid Cylinders/ Spaghetti Incense Stick

Global Organic Incense Sticks Market, by Fragrance

  • Floral
    • Rose
    • Jasmine
    • Lavender
    • Others (Lily, Tuberose, Plumeria Alba etc.)
  • Wooden Flavored
    • Sandalwood
    • Cedar
    • Others (Eucalyptus, etc.)
  • Fruit Flavored
    • Apple
    • Mango
    • Pineapple
    • Others (Strawberry etc.)

Global Organic Incense Sticks Market, by Price Category

  • High/Premium
  • Medium
  • Low

Global Organic Incense Sticks Market, by End-use

  • Household
  • Spiritual Places
  • Spa & Meditation Centers
  • Others (Wedding Ceremonies etc.)

Global Organic Incense Sticks Market, by Distribution Channel

  • Offline
    • Specialty Stores
    • Hypermarket/Supermarket
    • Others (Other Retail Stores etc.)
  • Online
    • E-commerce Websites
    • Company-owned Websites

Global Organic Incense Sticks Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Organic Incense Sticks Market