Personalized In-Vehicle Market

Personalized In-Vehicle Marketing Market: Introduction

• Currently, consumers are preferring online shopping for purchases, including cars. Increase in wireless connectivity and penetration of smartphones is fueling marketing and advertising over the smartphone. Digital advertising and analytics tools help car dealer gather user data, which is a key factor driving the personalized in-vehicle marketing.
• In 2017, a Maryland dealership introduced a direct mail campaign based on thousands of data points from third-party databases. These databases enable the dealer to contact consumers or advertise through their email, which helps save the consumer’s time and is anticipated to propel personalized in-vehicle marketing across the globe.

Key Drivers of Personalized In-Vehicle Marketing

• Growing adoption of advanced technologies including artificial intelligence, big data, and machine learning helps dealers determine consumer interest by using search data of consumers. In 2019, according to Cox Automotive, consumers spent 60% of their time on online auto shopping, which is anticipated to boost personalized in-vehicle marketing across the globe.
• Increase in utilization of over the top media services (OTT platforms) is a key factor driving personalized marketing. Major people are spending time on such platforms where car dealers advertise, which is likely to propel the personalized-in vehicle marketing across the globe. Major vehicle dealers were closed due to the pandemic, and in these situations, personalized marketing helps promote online shopping. This in turn is likely to drive personalized in-vehicle marketing across the globe.

Europe & Asia Pacific to hold significant share of global Personalized In-Vehicle Marketing

• Europe is projected to account for a major share of global personalized in-vehicle marketing due to a rise in the demand for vehicles across the region. Europe has major developed countries and rise in disposable income of consumer major people prefer online purchase of vehicle across Europe. Major countries across Europe are extending lockdown due to pandemic, which is likely to boost personalized in-vehicle marketing across Europe.
• Followed by Europe, Asia Pacific is projected to hold a significant share of the global personalized in-vehicle marketing due to an increase in vehicle sales across the region. For instance, after a global slowdown in the automobile industry, several governments have reduced taxes on automobiles to encourage sale of vehicles across the region, which is likely to increase personalized in-vehicle marketing across the region.

Key Players Operating in Personalized In-Vehicle Marketing

Personalized in-vehicle marketing is expanding consistently, as a large number of players operate in the market. A few of the key players operating in personalized in-vehicle marketing are:

• Accenture
• Robert Bosch GmbH
• Doxee
• Morgan & Co
• Achilles
• Kameleoon
• Capgemini
• GfK Global
• Sasken Technologies Ltd
• Epsilon Data Management LLC
• IBM
• Cox Automotive
• Jabil Inc.

Global Personalized In-Vehicle Marketing: Research Scope

Global Personalized In-Vehicle Marketing, by Technology

• Artificial Intelligence
• Virtual Reality
• Digital Verification Methods
• Others

Global Personalized In-Vehicle Marketing, by Source

• Internet
• Journals & Magazine
• Automobile Shows
• Others

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