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Automotive smartphone integration is subjected to allow smartphones to ease the working of vehicles. By integrating smartphones with the vehicles driver and passenger can perform various kinds of activities like controlling Air Conditioner, start/stop engine, access music, internet radio, lights and GPS etc. Integration of smartphones with vehicles can increase security and safety as it can provide the information like security breach, parking availability and running condition of the vehicle. By integrating smartphones the infotainment systems of the vehicles can by managed and operated easily. Engagement time of people has been increased on personal mobile devices and hence they expect the same experience in their vehicle for information, user interface and entertainment.

Increase in demand of smartphones as well as the increase in demand of vehicles can lead to the increase in demand of automotive smartphone integration market. Due to the increase in demand of smartphone the engagement of consumer with smartphones will increase and it will lead them to integrate their smartphones with their vehicles. People use their personal mobile phone devices to access internet, make calls, access multimedia, GPS, Tracking vehicles etc. these are the operations which they also want to operate in-vehicle for entertainment which will lead to increase in demand for the automotive smartphone integration market during the forecast period. Data breaching and hacking can lead to restraining the demand of the automotive smartphone integration market as it can affect the security and safety of the vehicle.

The automotive smartphone integration market can be segmented on the basis of Data transfer, application, operating system, vehicle type, sales channel and region. On the basis of Data transfer the automotive smartphone market can be bifurcated into 3G, 4G, 5G, WI-FI and LTE. The smartphones can be integrated with the vehicle via following connections to transfer data and share contacts. Wi-Fi is used to connect the mobile phone devices with vehicles to access GPS and navigation. Network signal provides information via network signals and it can be used to play media files and share files with the vehicle’s system via mobile network data transfer. Based on application the automotive smartphone integration market is segmented to perform activities like Vehicle tracking, Fleet Management, Communications, Telematics, Remote Car Management, Driver Assistance, Automotive Sensors, eCall, Entertainment, Information, Weather and Traffic etc. On the basis of operating system the automotive smartphone market is bifurcated into 3 operating system Android, IOS and others. Android is subjected to see growth in automotive smartphone integration market during the forecast period due to increase in demand of android mobile phone devices. Based on vehicle type the automotive smartphone integration market can be segmented into passenger vehicles, commercial vehicles, electric vehicles and hybrid vehicles. Further, passenger vehicles can divided into sedan, hatchback, and SUV/MUV. Passenger vehicles can influence the demand of automotive smartphone integration market as the demand of passenger vehicles is increasing during the forecast period. An automotive smartphone integration market can also be segmented based on Sales channel such as OEM’s and aftermarket. OEM’s is expected to be the major reason for increase in demand of smartphone integration during the forecast period.

Based on region the automotive smartphone integration market is segmented into five geographical regions like Europe, Asia Pacific, Middle East & Africa, South America and North America. Europe and Asia Pacific is expected to increase the demand of the automotive smartphone integration market as the demand of automobiles is increasing in these region and per capita income of the population is also increasing which can lead to a significant demand of automotive smartphone integration during the forecast period.

Key players operating in the automotive smartphone integration market are Apple, Google, Samsung, Delphi Automotive, Continental AG, NXP Semiconductors etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Smartphone Integration Market

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