Automotive smartphone integration is subjected to allow smartphones to ease the working of vehicles. By integrating smartphones with the vehicles driver and passenger can perform various kinds of activities like controlling Air Conditioner, start/stop engine, access music, internet radio, lights and GPS etc. Integration of smartphones with vehicles can increase security and safety as it can provide the information like security breach, parking availability and running condition of the vehicle. By integrating smartphones the infotainment systems of the vehicles can by managed and operated easily. Engagement time of people has been increased on personal mobile devices and hence they expect the same experience in their vehicle for information, user interface and entertainment.
Increase in demand of smartphones as well as the increase in demand of vehicles can lead to the increase in demand of automotive smartphone integration market. Due to the increase in demand of smartphone the engagement of consumer with smartphones will increase and it will lead them to integrate their smartphones with their vehicles. People use their personal mobile phone devices to access internet, make calls, access multimedia, GPS, Tracking vehicles etc. these are the operations which they also want to operate in-vehicle for entertainment which will lead to increase in demand for the automotive smartphone integration market during the forecast period. Data breaching and hacking can lead to restraining the demand of the automotive smartphone integration market as it can affect the security and safety of the vehicle.
The automotive smartphone integration market can be segmented on the basis of Data transfer, application, operating system, vehicle type, sales channel and region. On the basis of Data transfer the automotive smartphone market can be bifurcated into 3G, 4G, 5G, WI-FI and LTE. The smartphones can be integrated with the vehicle via following connections to transfer data and share contacts. Wi-Fi is used to connect the mobile phone devices with vehicles to access GPS and navigation. Network signal provides information via network signals and it can be used to play media files and share files with the vehicle’s system via mobile network data transfer. Based on application the automotive smartphone integration market is segmented to perform activities like Vehicle tracking, Fleet Management, Communications, Telematics, Remote Car Management, Driver Assistance, Automotive Sensors, eCall, Entertainment, Information, Weather and Traffic etc. On the basis of operating system the automotive smartphone market is bifurcated into 3 operating system Android, IOS and others. Android is subjected to see growth in automotive smartphone integration market during the forecast period due to increase in demand of android mobile phone devices. Based on vehicle type the automotive smartphone integration market can be segmented into passenger vehicles, commercial vehicles, electric vehicles and hybrid vehicles. Further, passenger vehicles can divided into sedan, hatchback, and SUV/MUV. Passenger vehicles can influence the demand of automotive smartphone integration market as the demand of passenger vehicles is increasing during the forecast period. An automotive smartphone integration market can also be segmented based on Sales channel such as OEM’s and aftermarket. OEM’s is expected to be the major reason for increase in demand of smartphone integration during the forecast period.
Based on region the automotive smartphone integration market is segmented into five geographical regions like Europe, Asia Pacific, Middle East & Africa, South America and North America. Europe and Asia Pacific is expected to increase the demand of the automotive smartphone integration market as the demand of automobiles is increasing in these region and per capita income of the population is also increasing which can lead to a significant demand of automotive smartphone integration during the forecast period.
Key players operating in the automotive smartphone integration market are Apple, Google, Samsung, Delphi Automotive, Continental AG, NXP Semiconductors etc.
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