Automotive Seat Climatization: Introduction

  • Automotive seat climatization is a system where a vehicle seat cools down or warms up by blowing cool or warm air over the surface of the vehicle seat. The seat climatization system is used in vehicles in order to maintain the ambient temperature and to provide comfort to the driver and passengers. This system consists of a climate control unit and thermal electric devices that are fitted under the passenger and driver seat.

Key Drivers of Automotive Seat Climatization Market

  • Increased use of advanced technology and automation in the automotive sector is boosting the automotive seat climatization market. Automotive manufacturers are using various sensors, right from air conditioners to vehicle door locks, which automates the functions of the vehicles. Moreover, leading manufacturers of temperature sensors are driving innovations and developing automated climate controls for vehicle seats, which helps enhance the safety and comfort for drivers and passengers. This, in turn, is estimated to fuel the demand the for automotive seat climatization system.
  • Rising environmental issues across the world drives the automotive seat climatization market. Adoption of climate control units inside vehicles has been increasing for the last few years due to an increase in issues about global warming. However, the global annual temperature has risen at an average rate of 0.08°C per decade, which increases the use of air conditioners in the automotive industry. This increase in use of air conditioners also increases carbon dioxide emission; hence the climate control unit in the vehicle or automotive seat climatization system is considered as cost-effective solution, as it activates the air conditioner as per climate change and reduces emission of carbon dioxide. This in turn is boosting the demand for automotive seat climatization.

North America and Europe hold significant share of global automotive seat climatization market

  • The automotive seat climatization market in North America is projected to expand at a significant growth rate in due to its harsh winter climate and consumers in North America have high spending power in the automotive sector. The cold climate in North America further boosts the adoption of climate control seat in the passenger and light and heavy commercial vehicles, which in turn is driving the market in the region. Moreover, increasing use of advancements in the vehicle climate control system is also propelling the automotive seat climatization market.
  • Along with North America, Europe holds a significant share of the global market due to its cold climates and the presence of key original equipment manufacturers in the region. Moreover, the market in Asia Pacific is projected to expand at a rapid pace due to a rise in disposable income of consumers and growing technological trends in the region.

Key Players Operating in Automotive Seat Climatization Market

The automotive seat climatization market is expanding significantly, as there are few players operating in the market. A few of the key players operating in the automotive seat climatization market are:

  • Gentherm Inc.
  • Continental AG
  • Lear Corporation
  • Kongsberg Automotive Holding ASA
  • Faurecia SA
  • Elektrosil GmbH
  • Xi'an Huihong Vehicle Parts Company Limited

Global Automotive Seat Climatization Market: Research Scope

Global Automotive Seat Climatization Market, by Seat Type

  • Leather
  • Cloth
  • Others

Global Automotive Seat Climatization Market, by Vehicle Type

  • Passenger Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

Global Automotive Seat Climatization Market, by Application

  • Heated and Cooled seats
  • Heated Seats
  • Cooled seats
  • Neck Warmers

Global Automotive Seat Climatization Market, by Sales Channel

  • OEM
  • Aftermarket

Global Automotive Seat Climatization Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Nordic Region
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Seat Climatization Market