Automotive Driver Override System Market Introduction
Automotive driver override system is also known as the smart pedal and brake override system. It is a smart technology that comprises of the sensors recognize the mixed signals and electric malfunctions of vehicle related to fuel pedal and brake pedal. In case if the activations of acceleration and brake pedal is observed simultaneously, it eliminates the activation of the accelerator and stops the vehicle safely. Moreover, such situation occur in high traffic situations which result in severe accidents.
Driver override system is one of the advanced technology which has its presence in market long and has quite large penetration in vehicles.
Automotive Driver Override System Market- Competitive Landscape
Key automakers who integrated the automotive override system on large scale in their vehicles are Toyota Motor Corp., Subaru, Honda Motor Co., Ltd, Hyundai, BMW, GM, and Mazda. In 2012, Hyundai announced to integrate the system in it’s all the vehicles, however the penetration of the technology is rising and it is not integrated in all the vehicles. Toyota Motor Corp. is one of the leading share holder of the automotive driver override system market as it integrates the system in most of its vehicle.
Toyota Motor Corp.
Established in 1937, Toyota Motor Corporation is a Japanese multinational automotive manufacturer. It is one of the largest vehicle producer across globe and dominates the automotive market in MEA region. It has been at the forefront for the development of and integration of new technologies in its vehicle. One of its most advanced vehicles with latest technology is Toyota RAV4. Currently the company has high focus on the development of battery electric vehicles.
Honda Motor Co., Ltd
Founded in 1948, in Tokyo, Japan and is one of the leading multinational automaker. The company has its presence in manufacturing of two wheelers as well as four wheelers. North America and Asia Pacific is the largest market for the company and is expanding at notable rate in Latin America region. Honda Civic and Honda CRV are the most famous vehicle models produced by the company which lead Honda Motor Co., Ltd to hold high market share in North America.
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Automotive Driver Override System Market Dynamics
High demand for active safety features among society
Rising demand for active safety and collision avoidance system is likely to propel the market for automotive driver override system market. High rate of road fatalities has encourage the automakers to integrate high number of active safety feature. Driver override system is a smart and cost effective system to avoid consequence of accelerating vehicle while applying brakes.
Driver override system is already integrated in many vehicles to avoid aforementioned situation. Automotive driver override system is highly effective in avoiding the human error for acceleration and braking of the vehicle which is one of the prime cause of the traffic fatalities, thus the integration of the technology is likely to expand over the forecast period.
Development of Autonomous Vehicles and Increased in Additional cost for Automotive Driver Override System
High investment of the key automotive market leaders for the development of autonomous vehicles may become a threat for the automotive driver override system. Automation of level 1 will completely remove the interaction of human for driving thus it will eliminate the chances of human error which is removed by the driver override system, which in turn is likely to reduce the demand for driver override system drastically in future.
Integration of automotive driver override system results in increased cost of vehicle which is limiting factor for the expansion of the technology. Moreover, pricing is a key factor in the market among developing nations owing to low purchase power parity of society as compared to the developed countries.
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Automotive Driver Override System Market Segmentation
Based on component, the automotive driver override market is segmented into
- Sensors
- ECU
Based on the electric vehicle type, the automotive driver override system market is segmented into
- Battery Electric Vehicle
- Plug-in Hybrid Electric Vehicle
- Hybrid Electric Vehicle
Based on vehicle type, the automotive driver override system market is segmented into
- Passenger Vehicle
- Light Commercial Vehicle
- Heavy Commercial Vehicle
Based on sales channel, the automotive driver override system market is segmented into
- OEM
- Aftermarket
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