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Transition from Analog to Digital Broadcasting to Create Positive Impact on Adoption of Broadcast Switchers, says TMR

Posted on Mar 02, 2016

The leading players defining the competitive landscape of the global broadcast switchers market are focusing on developing 4K resolution broadcast switchers that are based on IP. The leading players, Grass Valley, USA, LLC, Ross Video, Panasonic Corporation, and Snell Ltd held a collective share of 46% in 2015.

A notable trend amongst several market leaders is also their effort towards catering to the demand in developing economies. The key players following these business strategies and dynamics are Evertz Microsystems Ltd., Sony Electronics, Inc., and Panasonic Corporation amongst others. A futuristic outlook of the market shows that players will have to keep a close eye on the burgeoning demand from emerging economies where the increasing adoption of multiscreen platforms will fuel the sales of HD, 4K, and IP-based broadcast switchers.

broadcast-switchers-market

Transition from Analog to Digital Content Drives Market

The surging demand for broadcast switchers is largely attributable to the transition from analog to digital broadcasting. The stringent ITU norms along with growing awareness of the advantages of digital broadcasting such as myriad channels, quick accessibility, and convenient storage are expected to drive the overall market. In line with this sentiment, the transition of several developing countries such as Russia, Brazil, Mexico, Africa, India, and Ukraine from analog to digital will also boost the adoption of broadcast switchers in the foreseeable future.

Steep Investments in Infrastructure Dissuade Businesses

TMR analyst says, “Though the potential seems promising, the adoption of broadcast switchers faces a tough challenge of huge investment in equipment.” The expensive nature of building an infrastructure with light equipment cables, camera control units, convertors, encoders, and on-field audio recorders is likely to be a major hindrance to the broadcast switchers market. This factor especially has an adverse effect on the small to medium-sized businesses. Yet another complication in the adoption rate of the broadcast switchers is the cross-platform television accessibility.

Untapped Market in Developing Regions Offer Great Opportunities

The innumerable number of countries that are transitioning from analog to digital are likely to offer brilliant growth opportunities to the broadcast switchers market. Thus, the burgeoning trend to digitalize content and the untapped markets of developing regions collectively hold a bright future for the overall market. This will also in developing regions surpassing the share of developed regions such as the U.S., Japan, and Western Europe in the overall market by the end of the forecast period. Furthermore, the changing viewership across the globe will also create new growth options for broadcast switchers. For instance, the demand for HD channels, especially to view sports, has led to a huge demand for technologically advanced broadcast switchers.

The research report published by Transparency Market Research estimates the opportunity of the global broadcast switchers market will be worth US$2,476.8 mn in 2024 as opposed to US$1,452.8 mn in 2015. The market is expected to progress at a steady CAGR of 6.1% between 2015 and 2024. The biggest application of broadcast switchers will be the studio production segment, whose revenue stood at US$361.2 mn in 2015. Furthermore, the

The inferences discussed in this analysis are based on the findings of the research report published by Transparency Market Research, titled “Broadcast Switchers Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.”

The broadcast switchers market is segmented as follows. 

Broadcast Switchers Market, by Type

  • Production switchers
    • Production Switchers Market Analysis, By Product Type
      • High-End Production Switchers
      • Mid-End Production Switchers
      • Low-End Production Switchers
    • Production Switchers Market Analysis, By Number of Ports
      • Less than 16 Ports
      • Between 16 to 40 Ports
      • More than 40 Ports
  • Master control switchers
    • Master Control Switchers Market Analysis, By Product Type
      • High-End Master Control Switchers
      • Mid-End Master Control Switchers
      • Low-End Master Control Switchers
    • Master Control Switchers Market Analysis, By Number of Ports
      • Less than 16 Ports
      • Between 16 to 40 Ports
      • More than 40 Ports
  • Routing switchers
    • Routing Switchers Market Analysis, By Product Type
      • High-End Routing Switchers
      • Mid-End Routing Switchers
      • Low-End Routing Switchers
    • Routing Switchers Market Analysis, By Number of Ports
      • Less than 50 Ports
      • Between 50 to 250 Ports
      • More than 250 Ports

Broadcast Switchers Market, by Application

  • Studio production
  • Production trucks
  • News production
  • Sports broadcasting
  • Post-production
  • Others 

Broadcast Switchers Market, by Type of Ports

  • Uncompressed IP
  • Coaxial 
  • Compressed IP
  • Others

Broadcast Switchers Market, by Video Resolution

  • 4K
  • 1080i
  • 1080p
  • SD

Broadcast Switchers Market, by Geography

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World 

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