Global Social Media Analytics Market: Snapshot

Social media analytics is the way of collecting data from different social media platforms such as Facebook, LinkedIn, and Twitter among others and analyzing that data to make a strategic business decisions. Social media analytics platform allows businesses to understand the consumer sentiments, intentions, and their choices for the particular service or product.

Growing popularity of the different social media platforms such as Facebook, Snap Chat, Twitter, LinkedIn, We Chat, and many more, proliferation of consumer generated social media data is expected to drive the social media analytics market. Furthermore, growing smartphone adoption rate worldwide, increasing internet and social media penetration, and growing use of social media for the consumer engagement is also expected to add to the market’s growth.

global social media analytics market

Cloud-based Deployed Software Segment Contributes Maximum Market Share

The social media analytics market is segmented on the basis of component and end-use industry. On the basis of component, the social media analytics market is segmented into software and services. The software segment is further bifurcated into on-premise based and cloud based deployed software. Cloud based deployed software segment contributes larger share in terms of revenue in the social media analytics market, as it provides low cost and ease of deployment option. Furthermore, services segment is further sub-segmented into professional services, support & maintenance services, and others. Others segment includes education services and research services. Software segment contributes major share in terms of revenue in the social media analytics market owing to their growing demand and adoption of social media analytics software across various industries to analyze the consumer generated social media data. However, services segment is expected to grow at a faster rate during the forecast period.

On the basis of end-use industry, the social media analytics market is segmented into BFSI, retail, telecommunication & IT, transportation & logistics, media & entertainment and others. Others segment includes industries such as healthcare, and education. BFSI end-user segment is expected to hold the major share due to early adoption of the social media analytics platform. The adoption rate for the BFSI industry is higher, as it helps in monitoring the customer feedback, analyzing the competitor, finding out the prospects, and understanding the market comprehensively. Moreover, the retail segment is projected to be the fastest growing segment during the forecast period.

North America Emerges as Chief Regional Contributor

North America is the major contributor in the overall social media analytics market. The presence of major industry players and growing number of start-ups from the social media analytics domain along with the early adoption of the social media analytics platform is expected to drive the market in this region. Furthermore, North America is a home to many social media channels including Facebook, Twitter, and LinkedIn among others that results into the proliferation of large number of companies providing social media analytics software. Asia Pacific is second largest region in terms of market share owing to growing adoption of social media analytics by various local industry players. This growth in the Asia Pacific is attributed to the huge number of user base for the various social media channels across the prominent economies especially India and China. However, it is expected to grow at a significant rate during the forecast period. The growth in Asia Pacific region is accountable from the countries such as India and China. Moreover, the higher revenue share in North America is accountable from the countries such as the U.S. and Canada.

The social media analytics market is expected to reach US$ 7,862.1 Mn in 2025 and is projected to expand at a CAGR of 15.47% during the period from 2017 to 2025.

The key players profiled in this report include – Brandwatch, Adobe Systems Incorporated, Simply Measured, Inc., NetBase Solutions, Inc., Crimson Hexagon, Clarabridge, Oracle Corporation, IBM Corporation, Talkwalker Inc., and Sysomos among others.

Global Social Media Analytics Market: Overview

The report provides an in-depth analysis of the global social media analytics market for the period 2017 – 2025, wherein 2016 is the base year, data for the year 2015 is considered as historical information and the years from 2015 to 2025 is the forecast period. The report also provides compound annual growth rate (CAGR %) from 2017 to 2025 for all the segments in the scope of study. The report covers key trends prevailing in the global social media analytics market over the forecast period. The report also describes various factors impacting the global social media analytics market growth during the forecast period including market drivers, restraints, and opportunities.

Global Social Media Analytics Market: Scope of the Study

The study provides a holistic perspective on global social media analytics market growth in terms of revenue estimates (in US$ Mn) globally. The market estimates have been analyzed by taking into account the impact of various economic, political, technological, social, and legal and the existing market dynamics influencing market growth. The report would also include executive summary, providing the overview of the global social media analytics market. The report provides industry development and key market indicators for the global social media analytics market. Furthermore, report provides market attractiveness analysis, for each segment based on their CAGR and market share. The report also provides porter’s five forces analysis about the industry competition, market dynamics and the most profitable segments in the market.

Global Social Media Analytics Market: Key Segments

This research study on the global social media analytics market provides a detailed cross segment and cross country analysis based on the different segments including components and end-use industry. Based on the components, the market is segmented into software, and services. The software segment is further bifurcated into on-premise based and cloud based software. Furthermore, the services segment is bifurcated into professional services and support & maintenance, and others. Others include education services and research services. Additionally, by end-use industry, the social media analytics market is segmented into BFSI, retail, telecommunication & IT, transportation & logistics, media & entertainment, others. Others includes healthcare, and education. The report also covers profiles of major players, their growth strategies and focuses on the recent developments under the competition matrix section and includes market positioning analysis of key players operating in the social media analytics market.

The competition matrix for key players in the global social media analytics market notes their capabilities and growth potential and also benchmarks the key companies in the global social media analytics market on the basis of top line growth, market share, segment growth, infrastructure capabilities, market position, product offerings, R&D focus and future outlook.

Global Social Media Analytics Market: Competitive Landscape

Under the company profiles section, the report also includes an overview of the players operating in the market, the annual revenue generated by them in the past two or three years, SWOT analysis, regional breakdown and their relevant business segment revenue. The report also contains market share analysis of the key players in the social media analytics market for the year 2016 based on their revenues generated for the same year.

The key players profiled in this report include – Brandwatch, Adobe Systems Incorporated, Simply Measured, Inc., NetBase Solutions, Inc., Crimson Hexagon, Clarabridge, Oracle Corporation, IBM Corporation, Talkwalker Inc., and Sysomos.

The global Social media analytics market has been segmented as follows:

Global Social media analytics market, by Components

  • Software
    • On-premise based
    • Cloud based
  • Services
    • Professional services
    • Support & maintenance
    • others

Global Social media analytics market, by End-use Industry

  • BFSI
  • Retail
  • Telecommunication & IT
  • Transportation & Logistics
  • Media & Entertainment
  • Others

Global Social media analytics market, by Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • Japan
    • China
    • Rest of APAC
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America