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Social Media Analytics Market Forecast Report, 2025

Social Media Analytics Market (Components - Software (On-premise based and Cloud Based) and Services (Professional Services and Support & Maintenance); End-use Industry - BFSI, Retail, Telecommunication & IT, Transportation & Logistics, and Media & Entertainment) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025

Global Social Media Analytics Market: Snapshot

The global social media analytics market is anticipated to display stellar growth in the upcoming years. Growing popularity of different social media platforms such as Snap Chat, Twitter, Facebook, We Chat, and LinkedIn that generates massive volume of data is arousing the interest of businesses to use this data for business gains.

Social media analytics involves analyzing data collected from different social media platforms to make strategic business decisions. Social media analytics allow businesses to understand consumer sentiments, purchasing behavior, and emotions for a particular product or service.

The rise in social media usage among a large chunk of the populace across the globe is increasing the growth rate of the global social media analytics market substantially.

  • The growing usage of smartphones and the influence of technology are serving as prominent growth factors affecting the growth of the social media analytics market. Technological advancements are further paving way for social media analytics tools to serve numerous small and medium organizations across the world.
  • Currently, the consumer is mostly accessible to social media due to the increasing popularity of social media platforms like Facebook and Instagram. Hence, this aspect may serve as a prominent growth generator for the social media analytics market.
  • There are 3.81 bn active social media users across the globe. The active social media base has increased by 9.2 percent from what it was in the year 2019. Thus, these aspects prove to be fruitful for the social media analytics market and help them expand their growth prospects.
  • The influence of targeted marketing has increased exponentially over the years. The locations, demographics, and end-device information of the consumers are provided to various businesses through which they get an idea of the current consumer base, their interests, and other trends. Thus, this factor helps the businesses to market their product accordingly.
  • The advent of the novel coronavirus pandemic led to the enforcement of strict stay-at-home orders. Eventually, this aspect led to an increase in social media usage as well as users. Hence, it benefitted the social media analytics market to a certain extent.
  • A wide social media user base in Asia Pacific may serve as a significant growth generator for the social media analytics market. Densely populated countries like India have a massive number of active social media users, eventually increasing the growth rate of Asia Pacific’s social media analytics market.

global social media analytics market

Ubiquity of smartphones that are equipped with mobile data has increased the use of social media platforms manifold. Consumers use social media platform for communication, announcements, opinions that businesses are leveraging to their advantage.

As per a new report by Transparency Market Research (TMR), the global social media analytics market is predicted to clock a CAGR of 15.4% between 2017 and 2025, for the market to be worth US$7.8 bn by 2025. The market stood at a valuation of US$2.1 bn in 2016.

Cloud-based Software Component Segment Contributes Maximum Market Share

The social media analytics market is classified in terms of component, end-use, and geography. By component, the social media analytics market is segregated into software and services. The software segment is further divided into cloud based and on-premise. Cloud based software segment holds a larger revenue share in the social media analytics market due to its low cost and ease of deployment. The services segment is sub-segmented into professional services, support and maintenance services, and others (education services and research services). Software component segment holds larger share in the social media analytics market due to the increasing adoption of social media analytics software by businesses to analyze consumer generated social media data.

By end-use, the social media analytics market is segregated into BFSI, telecommunication & IT, retail, transportation and logistics, media and entertainment, and others (healthcare and education). Among them, BFSI end-use segment is predicted to hold the leading share owing to early adoption of social media analytics solutions to leverage consumer generate social media data. BFSI accounts for high adoption of social media analytics solutions in order to analyze customer feedback, analyze competition, identify business prospects, and for comprehensive understanding of the market. However, retail segment is anticipated to surpass other segments in terms of growth rate between 2017 and 2025.

Home to Key Industry Players Makes North America Dominant

Geography-wise, the social media analytics market is studied across North America, Asia Pacific, Europe, Middle East and Africa, and South America. Of them, North America is the leading contributor to the worldwide social media analytics market. The region being home to several key industry players along with rising number of startups offering social media analytics solutions account for large share of North America social media analytics market. Furthermore, the region being home to several social media platforms such as Facebook and Twitter attracts small-sized technology companies to provide social media analytics solutions.

Asia Pacific is the second-leading revenue contributor to global social media analytics market. Massive user base of social media channels such as Facebook and Twitter in countries such as India accounts for widespread demand of social media analytics solutions from businesses.

Key players operating in the global social media analytics market include Brandwatch, Simply Measured Inc., Crimson Hexagon, Oracle Corporation, Talkwalker Inc., Adobe Systems Incorporated, NetBase Solutions Inc., Clarabridge, IBM Corporation, and Sysomos.

The global Social media analytics market has been segmented as follows:

Components

  • Software
    • On-premise based
    • Cloud based
  • Services
    • Professional services
    • Support & maintenance
    • Others

End-use Industry

  • BFSI
  • Retail
  • Telecommunication & IT
  • Transportation & Logistics
  • Media & Entertainment
  • Others

Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • Japan
    • China
    • Rest of APAC
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America
Social Media Analytics Market Forecast Report, 2025

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1. Preface
     1.1. Market Definition and Scope
     1.2. Market Segmentation
     1.3. Key Research Objectives
     1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary : Global Social media analytics Market

4. Key Industry Developments

5. Market Overview
     5.1. Introduction
     5.2. Market Dynamics
            5.2.1. Drivers
            5.2.2. Restraints
            5.2.3. Opportunities
     5.3. Global Social Media Analytics Market Analysis and Forecasts, 2015 – 2025
            5.3.1. Market Revenue Projections (US$ Mn)
     5.4. Porter’s Five Force Model
     5.5. Eco-system Analysis
     5.6. Market Outlook

6. Global Social media analytics Market Analysis and Forecasts, by Components 
     6.1. Overview & Definitions
     6.2. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
            6.2.1. Software
                     6.2.1.1. On-Premise Based
                     6.2.1.2. Cloud Based
            6.2.2. Services
                     6.2.2.1. Professional Services
                     6.2.2.2. Support & Maintenance
                     6.2.2.3. Others
     6.3. Market Attractiveness By Components

7. Global Social media analytics Market Analysis and Forecasts, by End-use Industry 
     7.1. Overview & Definitions
     7.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
            7.2.1. BFSI
            7.2.2. Retail
            7.2.3. Telecommunication & IT
            7.2.4. Transportation & Logistics
            7.2.5. Media & Entertainment
            7.2.6. Others
     7.3. Market Attractiveness By End-use Industry

8. Global Social media analytics Market Analysis and Forecasts, by Region
     8.1. Key Findings
     8.2. Market Size (US$ Mn) Forecast By Region, 2015 – 2025
            8.2.1. North America
            8.2.2. Europe
            8.2.3. Asia Pacific
            8.2.4. Middle East and Africa
            8.2.5. South America
     8.3. Market Attractiveness By Country/Region

9. North America Social media analytics Market Analysis and Forecast 
     9.1. Key Findings
     9.2. Key Trends
     9.3. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
            9.3.1. Software
                     9.3.1.1. On-Premise Based
                     9.3.1.2. Cloud Based
            9.3.2. Services
                     9.3.2.1. Professional Services
                     9.3.2.2. Support & Maintenance
                     9.3.2.3. Others
     9.4. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
            9.4.1. BFSI
            9.4.2. Retail
            9.4.3. Telecommunication & IT
            9.4.4. Transportation & Logistics
            9.4.5. Media & Entertainment
            9.4.6. Others
     9.5. Market Size (US$ Mn) Forecast By Country, 2015 – 2025
            9.5.1. The U.S.
                     9.5.1.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                9.5.1.1.1. Software
                                             9.5.1.1.1.1. On-Premise Based
                                             9.5.1.1.1.2. Cloud Based
                                9.5.1.1.2. Services
                                             9.5.1.1.2.1. Professional Services
                                             9.5.1.1.2.2. Support & Maintenance
                                9.5.1.1.2.3. Others
                     9.5.1.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                9.5.1.2.1. BFSI
                                9.5.1.2.2. Retail
                                9.5.1.2.3. Telecommunication & IT
                                9.5.1.2.4. Transportation & Logistics
                                9.5.1.2.5. Media & Entertainment
                                9.5.1.2.6. Others
            9.5.2. Canada
                     9.5.2.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                9.5.2.1.1. Software
                                             9.5.2.1.1.1. On-Premise Based
                                             9.5.2.1.1.2. Cloud Based
                                9.5.2.1.2. Services
                                             9.5.2.1.2.1. Professional Services
                                             9.5.2.1.2.2. Support & Maintenance
                                             9.5.2.1.2.3. Others
                     9.5.2.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                9.5.2.2.1. BFSI
                                9.5.2.2.2. Retail
                                9.5.2.2.3. Telecommunication & IT
                                9.5.2.2.4. Transportation & Logistics
                                9.5.2.2.5. Media & Entertainment
                                9.5.2.2.6. Others
            9.5.3. Rest of North America
                     9.5.3.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                9.5.3.1.1. Software
                                             9.5.3.1.1.1. On-Premise Based
                                             9.5.3.1.1.2. Cloud Based
                                9.5.3.1.2. Services
                                             9.5.3.1.2.1. Professional Services
                                             9.5.3.1.2.2. Support & Maintenance
                                             9.5.3.1.2.3. Others
                     9.5.3.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                9.5.3.2.1. BFSI
                                9.5.3.2.2. Retail
                                9.5.3.2.3. Telecommunication & IT
                                9.5.3.2.4. Transportation & Logistics
                                9.5.3.2.5. Media & Entertainment
                                9.5.3.2.6. Others
     9.6. Market Attractiveness Analysis
            9.6.1. By Components
            9.6.2. By End-use Industry
            9.6.3. By Country

10. Europe Social media analytics Market Analysis and Forecast 
     10.1. Key Findings
     10.2. Key Trends
     10.3. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
            10.3.1. Software
                     10.3.1.1. On-Premise Based
                     10.3.1.2. Cloud Based
            10.3.2. Services
                     10.3.2.1. Professional Services
                     10.3.2.2. Support & Maintenance
                     10.3.2.3. Others
     10.4. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
            10.4.1. BFSI
            10.4.2. Retail
            10.4.3. Telecommunication & IT
            10.4.4. Transportation & Logistics
            10.4.5. Media & Entertainment
            10.4.6. Others
     10.5. Market Size (US$ Mn) Forecast By Country, 2015 – 2025
            10.5.1. The U.K.
                     10.5.1.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                10.5.1.1.1. Software
                                             10.5.1.1.1.1. On-Premise Based
                                             10.5.1.1.1.2. Cloud Based
                                10.5.1.1.2. Services
                                             10.5.1.1.2.1. Professional Services
                                             10.5.1.1.2.2. Support & Maintenance
                                             10.5.1.1.2.3. Others
                     10.5.1.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                10.5.1.2.1. BFSI                                
                                10.5.1.2.2. Retail
                                10.5.1.2.3. Telecommunication & IT
                                10.5.1.2.4. Transportation & Logistics
                                10.5.1.2.5. Media & Entertainment
                                10.5.1.2.6. Others
            10.5.2. Germany
                     10.5.2.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                10.5.2.1.1. Software
                                             10.5.2.1.1.1. On-Premise Based
                                             10.5.2.1.1.2. Cloud Based
                                10.5.2.1.2. Services
                                             10.5.2.1.2.1. Professional Services
                                             10.5.2.1.2.2. Support & Maintenance
                                             10.5.2.1.2.3. Others
                     10.5.2.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                10.5.2.2.1. BFSI
                                10.5.2.2.2. Retail
                                10.5.2.2.3. Telecommunication & IT
                                10.5.2.2.4. Transportation & Logistics
                                10.5.2.2.5. Media & Entertainment
                                10.5.2.2.6. Others
            10.5.3. France
                     10.5.3.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                10.5.3.1.1. Software
                                             10.5.3.1.1.1. On-Premise Based
                                             10.5.3.1.1.2. Cloud Based
                                10.5.3.1.2. Services
                                             10.5.3.1.2.1. Professional Services
                                             10.5.3.1.2.2. Support & Maintenance
                                             10.5.3.1.2.3. Others
                     10.5.3.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                10.5.3.2.1. BFSI
                                10.5.3.2.2. Retail
                                10.5.3.2.3. Telecommunication & IT
                                10.5.3.2.4. Transportation & Logistics
                                10.5.3.2.5. Media & Entertainment
                                10.5.3.2.6. Others
            10.5.4. Rest of Europe
                     10.5.4.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                10.5.4.1.1. Software
                                             10.5.4.1.1.1. On-Premise Based
                                             10.5.4.1.1.2. Cloud Based
                                10.5.4.1.2. Services
                                             10.5.4.1.2.1. Professional Services
                                             10.5.4.1.2.2. Support & Maintenance
                                             10.5.4.1.2.3. Others
                     10.5.4.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                10.5.4.2.1. BFSI
                                10.5.4.2.2. Retail
                                10.5.4.2.3. Telecommunication & IT
                                10.5.4.2.4. Transportation & Logistics
                                10.5.4.2.5. Media & Entertainment
                                10.5.4.2.6. Others
     10.6. Market Attractiveness Analysis 
            10.6.1. By Components
            10.6.2. By End-use Industry
            10.6.3. By Country

11. Asia Pacific Social media analytics Market Analysis and Forecast
     11.1. Key Findings
     11.2. Key Trends
     11.3. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
            11.3.1. Software
                     11.3.1.1. On-Premise Based
                     11.3.1.2. Cloud Based
            11.3.2. Services
                     11.3.2.1. Professional Services
                     11.3.2.2. Support & Maintenance
                     11.3.2.3. Others
     11.4. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
            11.4.1. BFSI
            11.4.2. Retail
            11.4.3. Telecommunication & IT
            11.4.4. Transportation & Logistics
            11.4.5. Media & Entertainment
            11.4.6. Others
     11.5. Market Size (US$ Mn) Forecast By Country, 2015 – 2025
            11.5.1. India
                     11.5.1.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                11.5.1.1.1. Software
                                             11.5.1.1.1.1. On-Premise Based
                                             11.5.1.1.1.2. Cloud Based
                                11.5.1.1.2. Services
                                             11.5.1.1.2.1. Professional Services
                                             11.5.1.1.2.2. Support & Maintenance
                                             11.5.1.1.2.3. Others
                     11.5.1.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                11.5.1.2.1. BFSI
                                11.5.1.2.2. Retail
                                11.5.1.2.3. Telecommunication & IT
                                11.5.1.2.4. Transportation & Logistics
                                11.5.1.2.5. Media & Entertainment
                                11.5.1.2.6. Others
            11.5.2. Japan
                     11.5.2.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                11.5.2.1.1. Software
                                             11.5.2.1.1.1. On-Premise Based
                                             11.5.2.1.1.2. Cloud Based
                                11.5.2.1.2. Services
                                             11.5.2.1.2.1. Professional Services
                                             11.5.2.1.2.2. Support & Maintenance
                                             11.5.2.1.2.3. Others
                     11.5.2.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                11.5.2.2.1. BFSI
                                11.5.2.2.2. Retail
                                11.5.2.2.3. Telecommunication & IT
                                11.5.2.2.4. Transportation & Logistics
                                11.5.2.2.5. Media & Entertainment
                                11.5.2.2.6. Others
            11.5.3. China
                     11.5.3.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                11.5.3.1.1. Software
                                             11.5.3.1.1.1. On-Premise Based
                                             11.5.3.1.1.2. Cloud Based
                                11.5.3.1.2. Services
                                             11.5.3.1.2.1. Professional Services
                                             11.5.3.1.2.2. Support & Maintenance
                                             11.5.3.1.2.3. Others
                     11.5.3.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                11.5.3.2.1. BFSI
                                11.5.3.2.2. Retail
                                11.5.3.2.3. Telecommunication & IT
                                11.5.3.2.4. Transportation & Logistics
                                11.5.3.2.5. Media & Entertainment
                                11.5.3.2.6. Others
            11.5.4. Rest of Asia Pacific
                     11.5.4.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                11.5.4.1.1. Software
                                             11.5.4.1.1.1. On-Premise Based
                                             11.5.4.1.1.2. Cloud Based
                                11.5.4.1.2. Services
                                             11.5.4.1.2.1. Professional Services
                                             11.5.4.1.2.2. Support & Maintenance
                                             11.5.4.1.2.3. Others
                     11.5.4.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                11.5.4.2.1. BFSI
                                11.5.4.2.2. Retail
                                11.5.4.2.3. Telecommunication & IT
                                11.5.4.2.4. Transportation & Logistics
                                11.5.4.2.5. Media & Entertainment
                                11.5.4.2.6. Others
     11.6. Market Attractiveness Analysis 
            11.6.1. By Components
            11.6.2. By End-use Industry
            11.6.3. By Country

12. Middle East and Africa (MEA) Social media analytics Market Analysis and Forecast
     12.1. Key Findings
     12.2. Key Trends
     12.3. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
            12.3.1. Software
                     12.3.1.1. On-Premise Based
                     12.3.1.2. Cloud Based
            12.3.2. Services
                     12.3.2.1. Professional Services
                     12.3.2.2. Support & Maintenance
                     12.3.2.3. Others
     12.4. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
            12.4.1. BFSI
            12.4.2. Retail
            12.4.3. Telecommunication & IT
            12.4.4. Transportation & Logistics
            12.4.5. Media & Entertainment
            12.4.6. Others
     12.5. Market Size (US$ Mn) Forecast By Country, 2015 – 2025
            12.5.1. GCC Countries
                     12.5.1.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                12.5.1.1.1. Software
                                             12.5.1.1.1.1. On-Premise Based
                                             12.5.1.1.1.2. Cloud Based
                                12.5.1.1.2. Services
                                             12.5.1.1.2.1. Professional Services
                                             12.5.1.1.2.2. Support & Maintenance
                                             12.5.1.1.2.3. Others
                     12.5.1.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                12.5.1.2.1. BFSI
                                12.5.1.2.2. Retail
                                12.5.1.2.3. Telecommunication & IT
                                12.5.1.2.4. Transportation & Logistics
                                12.5.1.2.5. Media & Entertainment
                                12.5.1.2.6. Others
            12.5.2. South Africa
                     12.5.2.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                12.5.2.1.1. Software
                                             12.5.2.1.1.1. On-Premise Based
                                             12.5.2.1.1.2. Cloud Based
                                12.5.2.1.2. Services
                                             12.5.2.1.2.1. Professional Services
                                             12.5.2.1.2.2. Support & Maintenance
                                             12.5.2.1.2.3. Others
                     12.5.2.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                12.5.2.2.1. BFSI
                                12.5.2.2.2. Retail
                                12.5.2.2.3. Telecommunication & IT
                                12.5.2.2.4. Transportation & Logistics
                                12.5.2.2.5. Media & Entertainment
                                12.5.2.2.6. Others
            12.5.3. Rest of MEA
                     12.5.3.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                12.5.3.1.1. Software
                                             12.5.3.1.1.1. On-Premise Based
                                             12.5.3.1.1.2. Cloud Based
                                12.5.3.1.2. Services
                                             12.5.3.1.2.1. Professional Services
                                             12.5.3.1.2.2. Support & Maintenance
                                             12.5.3.1.2.3. Others
                     12.5.3.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                12.5.3.2.1. BFSI
                                12.5.3.2.2. Retail
                                12.5.3.2.3. Telecommunication & IT
                                12.5.3.2.4. Transportation & Logistics
                                12.5.3.2.5. Media & Entertainment
                                12.5.3.2.6. Others
     12.6. Market Attractiveness Analysis 
            12.6.1. By Components
            12.6.2. By End-use Industry
            12.6.3. By Country

13. South America Social media analytics Market Analysis and Forecast
     13.1. Key Findings
     13.2. Key Trends
     13.3. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
            13.3.1. Software
                     13.3.1.1. On-Premise Based
                     13.3.1.2. Cloud Based
            13.3.2. Services
                     13.3.2.1. Professional Services
                     13.3.2.2. Support & Maintenance
                     13.3.2.3. Others
     13.4. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
            13.4.1. BFSI
            13.4.2. Retail
            13.4.3. Telecommunication & IT
            13.4.4. Transportation & Logistics
            13.4.5. Media & Entertainment
            13.4.6. Others
     13.5. Market Size (US$ Mn) Forecast By Country, 2015 – 2025
            13.5.1. Brazil
                     13.5.1.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                13.5.1.1.1. Software
                                             13.5.1.1.1.1. On-Premise Based
                                             13.5.1.1.1.2. Cloud Based
                                13.5.1.1.2. Services
                                             13.5.1.1.2.1. Professional Services
                                             13.5.1.1.2.2. Support & Maintenance
                                             13.5.1.1.2.3. Others
                     13.5.1.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                13.5.1.2.1. BFSI
                                13.5.1.2.2. Retail
                                13.5.1.2.3. Telecommunication & IT
                                13.5.1.2.4. Transportation & Logistics
                                13.5.1.2.5. Media & Entertainment
                                13.5.1.2.6. Others
            13.5.2. Rest of South America
                     13.5.2.1. Market Size (US$ Mn) Forecast By Components, 2015 – 2025
                                13.5.2.1.1. Software
                                             13.5.2.1.1.1. On-Premise Based
                                             13.5.2.1.1.2. Cloud Based
                                13.5.2.1.2. Services
                                             13.5.2.1.2.1. Professional Services
                                             13.5.2.1.2.2. Support & Maintenance
                                             13.5.2.1.2.3. Others
                     13.5.2.2. Market Size (US$ Mn) Forecast By End-use Industry, 2015 – 2025
                                13.5.2.2.1. BFSI
                                13.5.2.2.2. Retail
                                13.5.2.2.3. Telecommunication & IT
                                13.5.2.2.4. Transportation & Logistics
                                13.5.2.2.5. Media & Entertainment
                                13.5.2.2.6. Others
     13.6. Market Attractiveness Analysis 
            13.6.1. By Components
            13.6.2. By End-use Industry
            13.6.3. By Country

14. Competition Landscape
     14.1. Market Player – Competition Matrix
     14.2. Market Share Analysis By Company (2016) 
     14.3. Company Profiles (Details – Overview, Financials, Recent Developments, SWOT, Strategy)
            14.3.1. Brandwatch
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.2. Adobe Systems Incorporated
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.3. Simply Measured, Inc.
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.4. NetBase Solutions, Inc.
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.5. Crimson Hexagon
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.6. Clarabridge
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.7. Oracle Corporation
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.8. IBM Corporation
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.9. Talkwalker Inc.
• Overview
• Financials
• Recent Developments 
• SWOT Strategy
            14.3.10. Sysomos 
• Overview
• Financials
• Recent Developments 
• SWOT Strategy

15. Key Takeaways

LIST OF TABLE

Table 01: Global Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 02: Global Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 03: Global Social Media Analytics Market Size (US$ Mn) Forecast, by Region, 2015–2025
Table 04: North America Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 05: North America Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 06: North America Social Media Analytics Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 07: The U.S. Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 08: The U.S. Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 09: Canada Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 10: Canada Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 11: Rest of North America Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 12: Rest of North America Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 13: Europe Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 14: Europe Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 15: Europe Social Media Analytics Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 16: The U.K. Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 17: The U.K. Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 18: Germany Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 19: Germany Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 20: France Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 21: France Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 22: Rest of Europe Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 23: Rest of Europe Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 24: Asia Pacific Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 25: Asia Pacific Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 26: Asia Pacific Social Media Analytics Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 27: India Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 28: India Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 29: Japan Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 30: Japan Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 31: China Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 32: China Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 33: Rest of Asia Pacific Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 34: Rest of Asia Pacific Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 35: Middle East & Africa Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 36: Middle East & Africa Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 37: Middle East & Africa Social Media Analytics Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 38: GCC countries Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 39: GCC countries Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 40: South Africa Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 41: South Africa Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 42: Rest of Middle East & Africa Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 43: Rest of Middle East & Africa Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 44: South America Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 45: South America Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 46: South America Social Media Analytics Market Size (US$ Mn) Forecast, by Country, 2015–2025
Table 47: Brazil Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 48: Brazil Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025
Table 49: Rest of South America Social Media Analytics Market Size (US$ Mn) Forecast, by Components, 2015–2025
Table 50: Rest of South America Social Media Analytics Market Size (US$ Mn) Forecast, by End-use industry, 2015–2025

LIST OF FIGURE

Figure 01: Market Revenue (US$ Mn) Growth Analysis by Region, 2017-2025
Figure 02: Market Revenue (US$ Mn) Growth Analysis by Components, 2017-2025
Figure 03: Market Revenue (US$ Mn) Growth Analysis By end-use industry, 2017-2025
 Figure 04: Global Social Media Analytics Market Size (US$ Mn) Forecast, 2015 - 2025
Figure 05: Global social media analytics Market Y-o-Y Growth (Value %) Forecast, 2016 - 2025
Figure 06: Global Social Media Analytics Market Revenue Share Analysis, by Components, 2016 and 2025
Figure 07: Global social media analytics Market Revenue (US$ Mn) Growth Analysis by Components, 2017-2025
Figure 08: Global social media analytics Market Attractiveness Analysis by Components
Figure 09: Global social media analytics Market Value Share Analysis, by end-use industry, 2016 and 2025
Figure 10: Global social media analytics Market Revenue (US$ Mn) Growth Analysis By end-use industry, 2017-2025
Figure 11: Global social media analytics Market Attractiveness Analysis By end-use industry
Figure 12: Global social media analytics Market Revenue (US$ Mn) Growth Analysis by Region, 2017-2025
Figure 13: Global social media analytics Market Attractiveness Analysis by Region
Figure 14: North America Social Media Analytics Market Size (US$ Mn) Forecast, 2015–2025
Figure 15: North America Social Media Analytics Market Size Y-o-Y Growth Projections, 2016–2025
Figure 16: North America Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 17: North America Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 18: North America Social Media Analytics Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 19: North America social media analytics Market Revenue (US$ Mn) Growth Analysis by Components, 2017-2025
Figure 20: North America Social Media Analytics Market Revenue share (%) Analysis By end-use industry, 2017-2025
Figure 21: North America social media analytics Market Revenue (US$ Mn) Growth Analysis by Country, 2017-2025
Figure 22: The U.S. Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 23: The U.S. Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 24: Canada Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 25: Canada Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 26: North America social media analytics Market Attractiveness Analysis by Components
Figure 27: North America social media analytics Market Attractiveness Analysis By end-use industry
Figure 28: North America social media analytics Market Attractiveness Analysis by Country
Figure 29: Europe Social Media Analytics Market Size (US$ Mn) Forecast, 2015–2025
Figure 30: Europe Social Media Analytics Market Size Y-o-Y Growth Projections, 2016–2025
Figure 31: Europe Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 32: Europe Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 33: Europe Social Media Analytics Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 34: Europe social media analytics Market Revenue (US$ Mn) Growth Analysis, by Components, 2017-2025
Figure 35: Europe social media analytics Market Revenue (US$ Mn) Growth Analysis, by end-use industry, 2017-2025
Figure 36: Europe social media analytics Market Revenue (US$ Mn) Growth Analysis, by Country, 2017-2025
Figure 37: The U.K. Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 38: The U.K. Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 39: Germany Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 40: Germany Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 41: France Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 42: France Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 43: Europe social media analytics Market Attractiveness Analysis, by Components
Figure 44: Europe social media analytics Market Attractiveness Analysis, by end-use industry
Figure 45: Europe social media analytics Market Attractiveness Analysis, by Countries
Figure 46: Asia Pacific Social Media Analytics Market Size (US$ Mn) Forecast, 2015–2025
Figure 47: Asia Pacific Social Media Analytics Market Size Y-o-Y Growth Projections, 2016–2025
Figure 48: Asia Pacific Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 49: Asia Pacific Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 50: Asia Pacific Social Media Analytics Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 51: Asia Pacific social media analytics Market Revenue (US$ Mn) Growth Analysis, by Components, 2017-2025
Figure 52: Asia Pacific Social Media Analytics Market Revenue share (%) Analysis, by end-use industry, 2017-2025
Figure 53: Asia Pacific Social Media Analytics Market Revenue share (%) Analysis, by Country, 2017-2025
Figure 54: India Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 55: India Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 56: Japan Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 57: Japan Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 58: China Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 59: China Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 60: Asia Pacific social media analytics Market Attractiveness Analysis, by Components
Figure 61: Asia Pacific social media analytics Market Attractiveness Analysis, by end-use industry
Figure 62: Asia Pacific social media analytics Market Attractiveness Analysis, by Country
Figure 63: Middle East & Africa Social Media Analytics Market Size (US$ Mn) Forecast, 2015–2025
Figure 64: Middle East & Africa Social Media Analytics Market Size Y-o-Y Growth Projections, 2016–2025
Figure 65: Middle East & Africa Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 66: Middle East & Africa Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 67: Middle East & Africa Social Media Analytics Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 68: Middle East & Africa social media analytics Market Revenue (US$ Mn) Growth Analysis, by Components, 2017-2025
Figure 69: Middle East & Africa social media analytics Market Revenue (US$ Mn) Growth Analysis, by end-use industry, 2017-2025
Figure 70: Middle East & Africa social media analytics Market Revenue (US$ Mn) Growth Analysis, by Region, 2017-2025
Figure 71: GCC Countries Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 72: GCC Countries Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 73: South Africa Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 74: South Africa Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 75: Middle East & Africa social media analytics Market Attractiveness Analysis, by Components
Figure 76: Middle East & Africa social media analytics Market Attractiveness Analysis, by end-use industry
Figure 77: Middle East & Africa social media analytics Market Attractiveness Analysis, by Country
Figure 78: South America Social Media Analytics Market Size (US$ Mn) Forecast, 2015–2025
Figure 79: South America Social Media Analytics Market Size Y-o-Y Growth Projections, 2016–2025
Figure 80: South America Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 81: South America Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 82: South America Social Media Analytics Market Revenue Share Analysis, by Country, 2017 and 2025
Figure 83: South America social media analytics Market Revenue (US$ Mn) Growth Analysis, by Components, 2017-2025
Figure 84: South America social media analytics Market Revenue (US$ Mn) Growth Analysis, by end-use industry, 2017-2025
Figure 85: South America social media analytics Market Revenue (US$ Mn) Growth Analysis, by Country, 2017-2025
Figure 86: Brazil Social Media Analytics Market Revenue Share Analysis, by Components, 2017 and 2025
Figure 87: Brazil Social Media Analytics Market Revenue Share Analysis, by end-use industry, 2017 and 2025
Figure 88: South America social media analytics Market Attractiveness Analysis, by Components
Figure 89: South America social media analytics Market Attractiveness Analysis, by end-use industry
Figure 90: South America social media analytics Market Attractiveness Analysis, by Country
Figure 91: Global Social Media Analytics Market Revenue Share Analysis, by Company (2016)

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