Use of visual aesthetics across leading industries has given a thrust to the growth of the global display industry. A multitude of display technologies have emerged in the electronics industry, and this is an important consideration for end-users. The need for creating an integrated ecosystem across the entertainment industry has brought distinct display technologies under the radar of focus. Furthermore, the importance of driving value across video marketing, using digital signage and other technologies, has also driven sales across the electronics industry. The importance of display technologies can be gauged from its relevance in emerging industries and sectors such as gaming and video production.
- 3-D display technologies have become an important component of the global display market. Use of 3-D display videos has companies in showcasing their core products and services. Moreover, use of LED and OLED display has also become a key trend across the industry. The electronics industry has unravelled a range of new display technologies in recent times.
- A large population of people reciprocates to new and advanced display technologies. The use of display technologies in key industries such as defense and aerospace shall be a gamechanger for key players. The non-monetary value generated by display technologies for end-users is at the helm of industrial maturity.
Global Display Market: Overview
A number of display technologies have emerged in past few decades, which offer advanced and flexible visualization in areas such as photography, gaming, education, video, engineering simulation, and defense. 3D displays have gained vast popularity in the consumer electronics and entertainment industries and are being adopted in devices at a staggering pace. A vast assortment of flexible display technologies are also gaining popularity. In recent years, the market has witnessed the rising prominence of a variety of organic light-emitting diode (OLED) products and devices, especially active matrix organic light emitting diodes in TVs, smart wearable, smartphones, and other mobile devices. This has enabled manufacturers to bring exciting designs in the products.
Witnessing soaring demands has also led many manufacturers of OLEDs to consolidate their production lines in several developing countries. A number of smartphone makers and technology companies focused on developing next-generation devices in the not-so-distant future are incorporating flexible OLED displays to attract buyers. The market is also witnessing marked shifts in the production of energy-efficient products, especially in the wearable segment in the healthcare industry.
The report offers in-depth insights into the current market status, emerging trends, notable opportunities, lucrative avenues, revenue share of key segments, recent technological advancements, and the competitive landscape. The study elaborately assesses the key strategies of various players to gain a better foothold in the market. Furthermore, it takes a closer look at major industry shifts expected to influence the growth trajectory in the coming years.
Display Market: Trends and Opportunities
The staggering rise in adoption of various consumer electronics devices with advanced display technologies is a key factor driving the market. The rising demand for high-quality displays in the gaming and entertainment sector and the soaring popularity of OLED-based technologies in next-generation devices are notable factors boosting the market. The vast adoption of flexible OLED display technologies is also accentuating the growth of the global display market. The advent of energy-efficient electronics devices with advanced functionalities is also expected to provide a robust fillip to the market.
The high cost of devices equipped with advanced display technologies is a crucial factor likely to hinder the growth of the market to an extent. In addition, fluctuations in the average selling price of OLED-based displays is also adversely affecting the revenue of the market. Nevertheless, the burgeoning demand for smart wearable, especially in the healthcare sector, is expected to provide promising prospects over the forecast period. Several design innovations associated with OLED display panels will open up lucrative avenues for manufacturers in several developing and developed countries. The market is also anticipated to benefit from the expansion of production capacities of prominent mobile device manufacturers.
Display Market: Regional Outlook
The major regional markets for display technologies and systems are North America, Asia Pacific, and Europe. Of all the regional segments, North America and Europe are anticipated to witness vast adoption of display technologies. The prominence of these regional markets is attributed, mainly to the marked presence of affluent consumers and the rapid pace of technological advancements in the electronics manufacturing industry in major countries.
Meanwhile, Asia Pacific is expected to rise at a promising pace throughout the forecast period. The substantial growth of this regional market is driven by the growing number of consumer electronics manufacturers and the burgeoning manufacturing facilities in several of its emerging economies. The relatively low cost of manufacturing in these emerging countries in the region is accentuating the growth. Favorable governmental regulations in electronics manufacturing also bodes well for the regional market.
Companies mentioned in the report
Some of the prominent players operating in the market are Dupont Display, Samsung, Epson, Hewlett-Packard Company, Fujitsu Limited, Mitsubishi Electric Corporation, Toshiba Corporation, Atmel Corporation, Sharp Corporation, LG Display Co. Ltd., Panasonic Corporation, Corning Incorporated, NEC Display Solutions, Cambridge Display Technology Ltd., Universal Display Corporation, and AU Optronics.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.