Published: Feb, 2018

Transparency Market Research observes that the global tampons market is highly fragmented. Some of the leading players operating in the global tampons market are Svenska Cellulosa Aktiebolaget (SCA), Corman SpA, Bodywise (UK) Ltd, Lil-Lets UK Limited, Procter and Gamble Co., and First Quality Enterprises Inc. Companies are constantly trying to cater to needs of feminine hygiene through heavy investments in research and development. Players are focused on developing 100% organic tampons to avoid usage of any chemicals that could pose a problem to sensitive areas. Innovative marketing and packaging ideas are also expected to be areas of focus for key players operating in the global tampons market in the near future.

Transparency Market Research states that the global tampons market is expected to rise at a CAGR of 5.9% during the forecast years of 2017 and 2025. With this steady CAGR, the global market is estimated to be worth US$13.2 bn by the end of 2025. Out of the various distribution channels, the online distribution channel is expected to drive the global market in the coming years. The convenience of shopping offered by e-commerce websites is projected to aid sale of tampons in the near future. Geographically, North America is projected to dominate the global tampons market during the forecast due to changing lifestyles. As of 2016, North America tampons market was valued at US$4.75 bn.

tampons market

Rising Health Awareness Draws Attention to Tampons

The global tampons market is estimated to expand at a significant growth rate between 2017 and 2025 due to the changing lifestyle of women and rising health awareness amongst women globally. Several countries across the globe are witnessing a significant demand for new and innovative feminine hygiene products. Women are looking for new products, which could be safe and comfortable to use. Tampons are sensation-less, which gives more comfort to woman as compared to other products. Thereby improving the consumer experience. This, in turn, is prompting more women to prefer tampons.

Over the last few years, companies are inventing new and advanced products in the market. Women are inclined towards buying 100% organic cotton tampon to avoid phthalates, pesticide residues, azo-dyes and dioxins, particularly in such an absorptive and sensitive part of the body. Rise of women workforce has also contributed to the rise in the usage of different feminine hygiene products especially ones with long-term usage such as tampons. Thus, the impact of this driver is expected to intensify by the end of the forecast period. Furthermore, rapid pace of urbanization and increasing disposable income amongst women has also led to a higher uptake of tampons in recent years. The report states that acceptance and implementation of educative programs about puberty and menstrual health management amongst rural areas of developing countries has drastically improved the sales of tampons. Strong advertising strategies are also projected to bode well for the global market.

Introduction to Menstrual Cups Expected to Restrain Market Growth

On the other hand, innovation and development of menstrual cups has severely challenged the global tampons market. Introduction of menstrual cups has drastically cut down the expenditure on tampons and other feminine hygiene products. These cups are recyclable and can be used multiple times for a longer duration. They do not create any wastage and are thus gaining popularity as the world grapples with finding a solution for overflowing landfills. With no hassle of disposable, the menstrual cups are also slowly restraining the growth of the global tampons market.

This review is based on Transparency Market Research’s report titled, “Tampons Market – (Product Type – Radially Wound Pledget, Rectangular/ Square Pad; Material Type – Cotton, Rayon, Blended; Usage Type – Digital/No-Applicator and Applicator; Size – Mini, Regular, and Extra; Distribution Channel –  Online Stores and Offline Stores (Supermarkets and Hypermarkets, Independent Retailers, Specialty Stores, and Drug Stores)) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2017 – 2025”.

Tampons Market Segmentation:

By Product Type

  • Radially Wound Pledget
  • Rectangular/ Square Pad

By Material Type

  • Cotton
  • Rayon
  • Blended

By Usage Type

  • Digital/ No-Applicator
  • Applicator

By Size

  • Mini
  • Regular
  • Extra

By Distribution Channel

  • Online Stores
  • Offline Stores
    • Supermarkets and Hypermarkets
    • Independent Retailers
    • Specialty Stores
    • Drug Stores

By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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