The baby diapers market across East African countries is prognosticated to witness consolidation, with a few primary players contributing to the market revenue. Transparency Market Research (TMR) recently published a report, recognizing some of the prominent market players of the East Africa baby diapers market, such as, Interconsumer Products Ltd., Procter and Gamble, Unicharm Corporation, Johnson & Johnson, SCA Hygiene, and the Indevco Group. With a highly competitive environment, the top market position is expected to be acquired by the veteran participants. Market players are expected to keep abreast of latest developments in biodegradability of the products, to appeal to the rising environment consciousness among people. Cost cutting is also predicted to be adopted by several enterprises as the product cost is a pivotal factor of the market.
The report by TMR foretells the East African baby diapers market to reach a value of US$218.7 mn by the end of forecast period, from US$155.7 mn in 2015. The market is predicted to expand at a CAGR of 3.2% over the forecast duration. Kenya is predicted hold over 42% share in terms of market revenue across the East Africa baby diapers market, owing to a notable decrement in the mortality rate of infants.
Demand of Cotton Diapers Rise Due to Their Skin-Friendliness
The East Africa market for baby diapers is currently dominated by the segment of disposable diapers, which are highly popular at present, along with being the largest revenue generator. This market segment is expected to upkeep it’s market dominance in the upcoming years as well. Disposable diapers are easy to use and convenient to dispose-off. The growing awareness of personal and baby hygiene are foretold to be the primary influencers of the baby diapers market in East market. In 2015, disposable diapers held over 80% of the market revenue share in East Africa, and is expected to continue holding a dominant share of the market over the coming years.
However, the popular disposable diapers segment is steadily witnessing a declining interest, as they raise concerns over long time usage, and the occurrence of skin rashes with continuous use. These factors are leading to the rise in demand of cotton diapers- those excluding harmful chemicals of the disposable varieties. The growing environment awareness across East Africa, and the urgency to switch toward biodegradability are touted to be the significant factors promoting the cotton baby diapers segment. The segment is prognosticated to showcase a healthy CAGR of 5.8% between the forecast duration 2016-2024.
Growing Economy, Declining Mortality Rate to Provide Lucrative Market Opportunities
Primary factors creating opportunities for the development of the East Africa baby diaper market comprises of the surging advancement and promoting of the various baby diaper brands, technological innovations, and availability of raw materials. Moreover, developing economies along with enhanced spending capacity on individual cleanliness and luxury products are the anticipated key market demand factors.
The surge in number of people having a disposable income, and reduced infant mortality rates are expected to be major market opportunities in East Africa. Kenya and Uganda have witnessed the reduction of mortality rate in infants from 38 to 35.5 and 41.6 to 37.7 per 1000 births, respectively. The rise in birth rates in other East African countries, for instance Rwanda, Tanzania and Burundi are predicted to aid market growth as well.
One of the real limitations for development of the East Africa baby diaper market is the low deterioration rate of diapers. Diapers rank among the third-biggest consumables to be used in landfills, and cater to being 30% of non-biodegradable waste volumes. Additionally, expendable diapers contain a harmful component called dioxin, which is a toxic side product of paper-bleaching. This factor is expected to act as a market constrainers over the forecast duration.
Nevertheless, the significantly untapped potential of the opportunities of the East Africa baby diapers market is expected to overcome the shortcomings and provide lucrative growth avenues to vendors.
The data presented in this review is based on a TMR report, titled, “Baby Diapers Market (Product type - Cloth Diapers, Disposable Diapers, Training Nappy, and Swim Pants) - East Africa Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”
The market segmentation of the baby diapers market is as follows:
East Africa baby diapers market, by product
- Cloth Diapers
- Disposable Diapers
- Training Nappies
- Swim Pants
East Africa baby diapers market, by Country:
- Rest of East Africa
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