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East Africa Baby Diapers Market: Rising Disposable Incomes and Decline in Infant Mortality Rate Boosts Growth, says TMR

Posted on Dec 27, 2017

The East Africa baby diapers market is anticipated to witness consolidation, with a few leading players contributing majority revenue to the market. Transparency Market Research, in one of its new reports identifies leading companies in this market, namely Procter and Gamble, Johnson & Johnson, Indevco Group, Interconsumer Products Ltd., Unicharm Corporation, and SCA Hygiene.

The TMR report estimates the East Africa market for baby diapers to be valued at US$218.7 mn by the end of 2024 from a value of US$155.7 mn in 2015. The market is projected to display a CAGR of 3.2% over the forecast period between 2016 and 2024. Kenya is anticipated to emerge as a lucrative country accounting for more than 42% market share in terms of revenue over the forecast period. Disposable diapers currently hold dominance in the East Africa baby diapers market, accounting for the leading revenue contribution.


Rising Demand for Baby Hygiene Products Fuels Growth

The rising awareness of importance of personal and baby hygiene are primary factors driving the baby diapers market in East Africa. In 2015, disposable diapers accounted for more than 80% market share; going forward, the segment is anticipated to hold its dominance over the forecast period. Disposable diapers are popular as they are easy to use and are easy to dispose off as well. However, disposable diapers are steadily witnessing a declining demand due to concerns of baby rash in the short-term and skin allergies in the long term with continuous use. These factors are leading to a rising demand for cotton diapers, which are free of synthetic material found in disposable varieties.

Apart from this, factors such as rising environment awareness and the imminent need to switch to biodegradable materials are touted as significant factors leading to the adoption of cotton baby diapers. Substantial advertising through various marketing channels, availability of raw materials, and technological innovations are some other key factors behind the growth of East Africa baby diapers market.

Moreover, the rising middle class population with disposable incomes are spending liberally on hygiene and personal care products, which are anticipated to boost the market’s growth in the upcoming years. The reduced infant mortality rates is a significant factor acting in favor of East Africa baby diaper market. Uganda and Kenya have witnessed drop in infant mortality rate from 41.6 to 37.7 and 38 to 35.5 per 1,000 births respectively. The increasing birth rate in other countries in the region such as Tanzania, Burundi, and Rwanda are predicted to aid the growth of East Africa baby diapers market.

Low Rate of Decomposition and Concerns of Vast Accumulation in Landfills Slows Growth

The market, however, faces growth challenges due to low decomposition rate of diapers. Diapers account as the third-leading consumer products found in landfills, and account as 30% non-biodegradable waste volumes. In addition, expendable diapers carry a harmful component called dioxin, which is obtained as a byproduct of paper bleaching.  This factor is anticipated to limit the market’s growth to some extent.

Nevertheless, vast untapped opportunities in the East Africa baby market are anticipated to present growth avenues to vendors in the market, adds the report.

The review presented is based on the findings of a TMR report, titled “Baby Diapers Market by Products (Product type - Cloth Diapers, Disposable Diapers, Training Nappy and Swim Pants) - East Africa Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.”

The East Africa baby diapers market is segmented as follows:

East Africa baby diapers market, by product

  • Cloth Diapers
  • Disposable Diapers
  • Training Nappies
  • Swim Pants

East Africa baby diapers market, by Country

  • Kenya
  • Uganda
  • Tanzania
  • Rwanda
  • Burundi
  • Rest of East Africa

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