Baby care and mother care products are meant for infants and mostly children under the age of four. These products are specifically formulated to be non-irritating and have mild use ingredients which are selected to make the products organic and natural. A number of key players now manufacture personal care products for mother and child that are designed specifically for use during pregnancy.
The global baby care and mother care market is influenced by many factors such as increase in birthrate, affordability, and changing lifestyle. Growing infant population in emerging countries such as China and India along with the rising focus on e-commerce has led to the development of the baby care and mother care market. Extensive urbanization in different regions has also led to growth in the number of nuclear families with both parents working, driving per capita expenditure on baby care as well as mother care. Among the many baby care products, pacifier and breast pumps (product for babies and mother respectively) play a key role in the market. However, regular usage of pacifiers may lead to infection in babies. Rise in awareness about baby care and mother care products in developing countries and usage of technology in products such as cribs, strollers, and toys are projected to generate opportunities for the baby care and mother care market.
The global baby care and mother care market can be segmented based on product type, distribution channel, and region. Based on product type, the market can be bifurcated into infant formula, diapers, apparel, toys, maternal products, vitamins & dietary supplements, cribs & strollers, personal care, feeding products, and others such as health & safety products, and childproofing & safety products. Feeding products are further divided into cups, pumps, sterilizers, pacifiers, bottles, and others (formula dispenser, snack container, etc.). Based on distribution channel, the market can be segmented into offline distribution channel and online distribution channel. Online distribution channel comprises company websites and e-commerce websites. Offline distribution channel includes organized channel and unorganized channel. The baby care and mother care market is dominated by offline channels; however, online channels are projected to positively impact the purchasing scenario throughout the forecast years.
In terms of region, the global baby care and mother care market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Country or regional level analysis of North America features the U.S., Canada, and Rest of North America. Analysis and forecast of the baby care and mother care market in Europe includes the U.K., Germany, France, and Rest of Europe. Similarly, the Asia Pacific market includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa comprises GCC, South Africa, and Rest of Middle East & Africa. The baby care and mother care market in South America can be split into Brazil, Mexico, and Rest of South America. North America and Europe dominate the baby care and mother care market. Both the regions are projected to maintain their dominance throughout the forecast years. However, the baby care and mother care market in Asia Pacific is anticipated to have strong growth as compared to other regions in the near future.
Key companies operating in the global baby care and mother care market include Pigeon Corporation, Munchkin, Inc., Medela AG, Koninklijke Philips N.V. (Avent), Handi-Craft Company, Artsana USA, Inc., Bonny Baby Care Pvt. Limited, Haberman Products, Humana Baby, Johnson & Johnson Private Limited, Kids II, Inc., Kimberly-Clark Corporation, Linco Baby Merchandise Works Co., Ltd., Nurture-Elle Nursing Apparel, Reckitt Benckiser, Regal Babycare Products Manufacturing Co., Ltd., Sinya Industrial Co., Ltd., The Himalaya Drug Company, and The Procter & Gamble Company. Major players are focusing on expansion, collaborations, and acquisitions with new startup companies in order to increase substantial market share.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.