We use cookies for a better user experience. Read our Privacy Policy

I Agree

East Africa Baby Diaper Market

East Africa Baby Diaper Market (Product Type: Cloth Diapers, Disposable Diapers, Training Nappies, and Swim Pants; Style; Age; Price and Distribution Channel) - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

East Africa Baby Diaper Market Outlook 2031

  • The East Africa baby diaper market was valued at US$ 184.6 Mn in 2021
  • It is estimated to expand at a CAGR of 5.5% from 2022 to 2031
  • The East Africa baby diaper market is expected to surpass the value of US$ 313 Mn by the end of 2031

Analysts’ Viewpoint on East Africa Baby Diaper Market Scenario

Although birth rates fell during the coronavirus outbreak, growing awareness about hygiene and sanitization has fueled the demand for baby diapers and pull-up pants. Concerns regarding the use of hazardous plastic in baby diapers and the negative impact on the environment due to plastic pollution, owing to lack of proper disposal in underdeveloped countries of East Africa, are affecting market growth. Hence, biodegradable diapers and efficient collection of diaper waste hold promising potentials to resolve issues related to plastic disposal. Manufacturers in the East Africa baby diaper market should innovate products with skin-friendly designs to ensure better retention of fluids. They should increase the availability of diapers that allow fluid absorption for long hours. This can be achieved with R&D in material sciences. Since countries in East Africa are economically backward, manufacturers should make use of cost-efficient raw materials to offer budget-friendly baby diapers to consumers.

Better Protection and Safety to Babies Important for Innovations in Diapers

The increase in dual income families in nuclear set-ups is a significant growth booster for the East Africa baby diaper market. As more number of parents now living hectic & stressful lives, they look for convenience every step of the way, and this is reflected well in their choices even in baby care. This is a major factor for the growth in demand for baby diapers.

Baby diapers are witnessing rise in demand due to increase in population, especially in developing countries of East Africa. Parents are also looking for premium products to offer better protection and safety to babies. Compared to various types of diapers, disposable diapers are likely to be the most preferred in the near future, owing to their ease of use, efficiency, and convenience. Companies are offering lightweight and multilayer-sheet disposable diapers to provide additional protection, and at the same time, convenience of use for parents. Such findings indicate that the East Africa baby diaper market is predicted to advance at a healthy rate during the assessment period.

Request a sample to get extensive insights into the Baby Diaper Market

Manufacturers Rethinking Supply Chains During COVID-19 Crisis

Companies in the East Africa baby diaper market are witnessing a surge in demand for products as stay-at-home households stock up on their core products amid the ongoing COVID-19 pandemic. Uncertainties associated with new coronavirus variants are compelling diaper manufacturers to work at breakneck speeds to ensure a robust supply for products. They are drawing an analysis to understand their high-risk partners and clients where recovery of debt may be an issue.

The COVID-19 crisis has altered many consumer behaviors and changed how the global society functions. This is evident in the East Africa baby diaper market, since frequent lockdown measures have compelled consumers to switch from disposable diapers to cloth diapers. This trend is prominent in East Africa, keeping the child’s comfort in mind, owing to changing weather conditions. Manufacturers should capitalize on this opportunity to launch new cloth diapers that are sustainable and help to keep economies running during the pandemic.

To understand how our report can bring difference to your business strategy, Ask for a brochure

Next-gen Bamboo Diapers Hold Potentials to Transform East Africa Baby Diaper Market

The East Africa baby diaper market is projected to expand, as manufacturers aim to broaden their product portfolio throughout the assessment tenure.

However, switching to sustainable diapers, it being met with challenges as these diapers are not readily available for purchase. Moreover, the issue of staining is concerning many parents. Such challenges have led to the popularity of sustainable bamboo diapers that are being made available through online subscriptions and can be disposed to avoid the hassle of cleaning stains. Bamboo diapers are known for their naturally antimicrobial and antibacterial properties that help to eliminate odor-causing bacteria.

Stuck in a neck-to-neck competition with other brands? Request a custom report on Baby Diaper Market

Innovations Meet Cost-efficiency Demands of Consumers in East Africa

Breakthrough innovations in baby diapers are contributing to market growth. Unique diapers with specially positioned channels, coupled with dual-layer core designs are storming the East Africa baby diaper market. Since countries of East Africa such as Kenya, Somalia, and Uganda are economically-backward, manufacturers are striking the right balance between cost and innovative designs in baby diapers to meet expectations of consumers. Manufacturers are sourcing credible suppliers that provide raw materials at cost-efficient prices.

Since price of baby diapers are an important part of purchase decision-making for consumers in East Africa, growing awareness about Big Data holds promising potentials in increasing the adoption of products. Ground-level initiatives such as townhalls with common public about the need for hygiene and sanitization for babies as part of their crucial growing years is helping to increase acceptance for baby diapers.

East Africa Baby Diaper Market: Overview

  • According to Transparency Market Research’s latest research report on the East Africa baby diaper market for the historical period 2017–2020, actual year 2021, and the forecast period 2022–2031, notable decline in infant mortality rate, rise in disposable incomes, and increase in awareness regarding the need to maintain hygiene to ensure the healthy growth of infants are factors expected to boost the East Africa baby diaper market during the forecast period

Rising Awareness about Personal Hygiene Across Rural Parts of Region: Key Driver of East Africa Baby Diaper Market

  • The market for baby diapers in East Africa has grown significantly in recent years due to significant decrease in infant death rates, rise in disposable incomes, and increase in awareness about the importance of maintaining hygiene for healthy growth of infants
  • A large expansion in the region's urban and educated population, as well as efforts by government and non-government groups to raise awareness about personal hygiene in rural areas, have all contributed to the market's growth in recent years

Increase in R&D in Biodegradable Baby Diapers to Lower Environmental Footprint: Strategies Adopted by Manufacturers to Aid Market Growth of Baby Diapers

  • Development of recyclable baby diapers is a priority for leading diaper producers. As a result, businesses are boosting their R&D spending to ensure that baby diapers have no or minimal environmental impact. Furthermore, recent technical advancements in manufacturing baby diapers are driving market expansion to a large extent.
  • Major players are working on biodegradable diapers as part of their R&D efforts. From 2021 to 2031, this is predicted to support the growth of the East Africa baby diaper market. To stay competitive in the market, manufacturers are using a variety of alternative techniques, such as collaborations and M&A activities, to develop technologically improved products.

East Africa Baby Diaper Market: Competition Landscape

  • Detailed profiles of providers of baby diapers in East Africa have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the East Africa baby diaper market are
    • African Cotton Industries
    • Hayat Kimya
    • Indevco Group
    • Interconsumer Products Ltd
    • Johnson & Johnson
    • Kimberly
    • Clark Corporation
    • Mega Soft (Fujian) Hygiene Products Co., Ltd.
    • Procter and Gamble
    • SCA Hygiene
    • Unicharm Corporation

East Africa Baby Diaper Market: Key Developments & Strategies

  • Some key developments and strategies adopted by manufacturers in the East Africa baby diaper market are highlighted below:
    • On January 25, 2022, Kao Corporation discontinued all product items with plastic stickers attached on it. Instead of using plastic, the company now uses FSC-certified paper for the label. Kao Corporation’s project is expected to cut plastic consumption by 60 tons per year in the upcoming years.
    • On May 21, 2021, Pampers, a Procter & Gamble trademark, released a new hybrid diaper that is half reusable and part disposable and is manufactured with a plant-based liner filled with shea butter and other carefully chosen components. These baby diapers produce less waste while still having the convenience and protection of a disposable diaper.

East Africa Baby Diaper Market Snapshot

Attribute

Detail

Market Size Value in 2021 (Base Year)

US$ 184.6 Mn

Market Forecast Value in 2031

US$ 313 Mn

Growth Rate (CAGR)

5.5%

Forecast Period

2022-2031

Quantitative Units

US$ Mn for Value and Thousand Units for Volume

Market Analysis

East Africa qualitative analysis includes drivers, restraints, opportunities, key trends, upcoming key trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, technology analysis, regulatory analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2021
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Market Segmentation

  • Product Type
    • Cloth Diapers
      • Flat Cloth Diapers
      • Fitted Cloth Diapers
      • Pre-fold Cloth Diapers
      • Others
    • Disposable Diapers
      • Regular Disposable Diapers
      • Ultra-absorbent Disposable Diapers
      • Biodegradable Disposable Diapers
    • Training Nappies
    • Swim Pants
  • Style
    • Tape Style
    • Pant Style
  • Age
    • 0 to 8 Months
    • 9 to 16 Months
    • 17 to 24 Months
    • 25 to 36 Months
    • 37 to 48 Months
    • Older than 4 Years
  • Price
    • Low
    • Medium
    • High
  • Distribution Channel
    • Online
      • E-commerce Websites
      • Company Owned Websites
    • Offline
      • Hypermarkets & Supermarkets
      • Drug Stores
      • Other Retail Stores

Country Covered

  • Kenya
  • Uganda
  • Tanzania
  • Burundi
  • Rest of East Africa

Companies Profiled

  • African Cotton Industries
  • Hayat Kimya
  • Indevco Group
  • Interconsumer Products Ltd
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Mega Soft (Fujian) Hygiene Products Co., Ltd.
  • Procter and Gamble
  • SCA Hygiene
  • Unicharm Corporation

Customization Scope

Available upon Request

Pricing

Available upon Request

East Africa Baby Diaper Market – Segmentation

The report on the East Africa baby diaper market provides information on the basis of product type, style, age, price, and distribution channel.

Product Type
  • Cloth Diapers
    • Flat Cloth Diapers
    • Fitted Cloth Diapers
    • Pre-fold Cloth Diapers
    • Others
  • Disposable Diapers
    • Regular Disposable Diapers
    • Ultra-absorbent Disposable Diapers
    • Biodegradable Disposable Diapers
  • Training Nappies
  • Swim Pants
Style
  • Tape Style
  • Pant Style
Age
  • 0 to 8 Months
  • 9 to 16 Months
  • 17 to 24 Months
  • 25 to 36 Months
  • 37 to 48 Months
  • Older than 4 Years
Price
  • Low
  • Medium
  • High
Distribution Channel
  • Online
    • eCommerce Websites
    • Company Owned Websites
  • Offline
    • Hypermarkets & Supermarkets
    • Drug Stores
    • Other Retail Stores

The study discusses the underlying trends and the impact of various factors that are driving the East Africa baby diaper market, along with their influence on the evolution of the market.

The study also offers Porter’s Five Forces analysis, value chain analysis, technology analysis, price trend analysis, and SWOT analysis of the East Africa baby diaper market in order to elaborate crucial growth tactics and opportunities for market players.

East Africa Baby Diaper Market

Interested in this report?
Get a FREE Brochure now!

Get Free Brochure

*Get Brochure Report (PDF) sent to your email within minutes

Frequently Asked Questions

What is the Baby Diapers Market size?

Baby Diapers Market is projected to reach US$ 313 Mn by the end of 2031

What is the CAGR for Baby Diapers Market?

Baby Diapers Market is expected to grow at a CAGR of 5.5% during 2022-2031

What is the Study Period of Baby Diapers Market?

Baby Diapers Market is studied from 2022-2031

Who are the key players in the Baby Diapers Market?

Key vendors in the Baby Diapers Market are African Cotton Industries, Hayat Kimya, Indevco Group, Interconsumer Products Ltd, Johnson & Johnson, Kimberly, Clark Corporation, Mega Soft (Fujian) Hygiene Products Co., Ltd., Procter and Gamble, SCA Hygiene, and Unicharm Corporation.

Which Region Lead Baby Diapers Market?

East Africa region Takes Lead in the Baby Diapers Market

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Market Dynamics

        5.1.1. Drivers

        5.1.2. Restraints

        5.1.3. Opportunities

    5.2. Key Trends Analysis

        5.2.1. Demand Side Analysis

        5.2.2. Supply Side Analysis

    5.3. Key Market Indicators

        5.3.1. Overall Baby Care Products Overview

    5.4. Porter’s Five Forces Analysis

    5.5. Value Chain Analysis

    5.6. Industry SWOT Analysis

    5.7. Regulatory Framework

    5.8. Regional Snapshot

    5.9. Demographic Overview

    5.10. Price Trend Analysis

        5.10.1. Weighted Average Selling Price (US$)

    5.11. Brand Analysis

    5.12. Consumer Buying Behavior Analysis

    5.13. COVID-19 Impact Analysis

    5.14. East Africa Baby Diaper Market Analysis and Forecast, 2017 - 2031

        5.14.1. Market Value Projections (US$ Mn)

        5.14.2. Market Volume Projections (Thousand Units)

6. East Africa Baby Diaper Market Analysis and Forecast, By Product Type

    6.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Product Type, 2017 - 2031

        6.1.1. Cloth Diapers

            6.1.1.1. Flat Cloth Diapers

            6.1.1.2. Fitted Cloth Diapers

            6.1.1.3. Pre-fold Cloth Diapers

            6.1.1.4. Others

        6.1.2. Disposable Diapers

            6.1.2.1. Regular

            6.1.2.2. Ultra-absorbent

            6.1.2.3. Biodegradable

        6.1.3. Training Nappies

        6.1.4. Swim Pants

    6.2. Incremental Opportunity, By Product Type

7. East Africa Baby Diaper Market Analysis and Forecast, By Style

    7.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Style, 2017 - 2031

        7.1.1. Tape Style

        7.1.2. Pant Style

    7.2. Incremental Opportunity, By Style

8. East Africa Baby Diaper Market Analysis and Forecast, By Age

    8.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Age, 2017 - 2031

        8.1.1. 0 to 8 Months

        8.1.2. 9 to 16 Months

        8.1.3. 17 to 24 Months

        8.1.4. 25 to 36 Months

        8.1.5. 37 to 48 Months

        8.1.6. Older than 4 Year

    8.2. Incremental Opportunity, By Age

9. East Africa Baby Diaper Market Analysis and Forecast, By Price

    9.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Price, 2017 - 2031

        9.1.1. Low

        9.1.2. Medium

        9.1.3. High

    9.2. Incremental Opportunity, By Price

10. East Africa Baby Diaper Market Analysis and Forecast, By Distribution Channel

    10.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017 - 2031

        10.1.1. Online

            10.1.1.1. E-Commerce Websites

            10.1.1.2. Company Websites

        10.1.2. Offline

            10.1.2.1. Hypermarkets & Supermarkets

            10.1.2.2. Drug Stores

            10.1.2.3. Other Retail Stores

    10.2. Incremental Opportunity, By Distribution Channel

11. Global East Africa Baby Diaper Market Analysis and Forecast, By Country

    11.1. Global East Africa Baby Diaper Market Size (US$ Mn and Thousand Units), By Country, 2017 - 2031

        11.1.1. Kenya

        11.1.2. Uganda

        11.1.3. Tanzania

        11.1.4. Burundi

        11.1.5. Rest of East Africa

    11.2. Incremental Opportunity, By Country

12. Competition Landscape

    12.1. Market Player – Competition Dashboard

    12.2. Market Share Analysis (%), 2021

    12.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)

        12.3.1. African Cotton Industries

            12.3.1.1. Company Overview

            12.3.1.2. Sales Area/Geographical Presence

            12.3.1.3. Financial/Revenue

            12.3.1.4. Strategy & Business Overview

            12.3.1.5. Sales Channel Analysis

            12.3.1.6. Size Portfolio

        12.3.2. Hayat Kimya

            12.3.2.1. Company Overview

            12.3.2.2. Sales Area/Geographical Presence

            12.3.2.3. Financial/Revenue

            12.3.2.4. Strategy & Business Overview

            12.3.2.5. Sales Channel Analysis

            12.3.2.6. Size Portfolio

        12.3.3. Indevco Group

            12.3.3.1. Company Overview

            12.3.3.2. Sales Area/Geographical Presence

            12.3.3.3. Financial/Revenue

            12.3.3.4. Strategy & Business Overview

            12.3.3.5. Sales Channel Analysis

            12.3.3.6. Size Portfolio

        12.3.4. Interconsumer Products Ltd

            12.3.4.1. Company Overview

            12.3.4.2. Sales Area/Geographical Presence

            12.3.4.3. Financial/Revenue

            12.3.4.4. Strategy & Business Overview

            12.3.4.5. Sales Channel Analysis

            12.3.4.6. Size Portfolio

        12.3.5. Johnson & Johnson

            12.3.5.1. Company Overview

            12.3.5.2. Sales Area/Geographical Presence

            12.3.5.3. Financial/Revenue

            12.3.5.4. Strategy & Business Overview

            12.3.5.5. Sales Channel Analysis

            12.3.5.6. Size Portfolio

        12.3.6. Kimberly-Clark Corporation

            12.3.6.1. Company Overview

            12.3.6.2. Sales Area/Geographical Presence

            12.3.6.3. Financial/Revenue

            12.3.6.4. Strategy & Business Overview

            12.3.6.5. Sales Channel Analysis

            12.3.6.6. Size Portfolio

        12.3.7. Mega Soft (Fujian) Hygiene Products Co., Ltd.

            12.3.7.1. Company Overview

            12.3.7.2. Sales Area/Geographical Presence

            12.3.7.3. Financial/Revenue

            12.3.7.4. Strategy & Business Overview

            12.3.7.5. Sales Channel Analysis

            12.3.7.6. Size Portfolio

        12.3.8. Procter and Gamble

            12.3.8.1. Company Overview

            12.3.8.2. Sales Area/Geographical Presence

            12.3.8.3. Financial/Revenue

            12.3.8.4. Strategy & Business Overview

            12.3.8.5. Sales Channel Analysis

            12.3.8.6. Size Portfolio

        12.3.9. SCA Hygiene

            12.3.9.1. Company Overview

            12.3.9.2. Sales Area/Geographical Presence

            12.3.9.3. Financial/Revenue

            12.3.9.4. Strategy & Business Overview

            12.3.9.5. Sales Channel Analysis

            12.3.9.6. Size Portfolio

        12.3.10. Unicharm Corporation

            12.3.10.1. Company Overview

            12.3.10.2. Sales Area/Geographical Presence

            12.3.10.3. Financial/Revenue

            12.3.10.4. Strategy & Business Overview

            12.3.10.5. Sales Channel Analysis

            12.3.10.6. Size Portfolio

13. Key Takeaways

    13.1. Identification of Potential Market Spaces

        13.1.1. By Type

        13.1.2. By Style

        13.1.3. By Age

        13.1.4. By Price

        13.1.5. By Distribution Channel

        13.1.6. By Country

    13.2. Understanding the Buying Process of the Customers

    13.3. Preferred Sales & Marketing Strategy

List of Tables

Table 1: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Product Type, 2017 - 2031

Table 2: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Product Type, 2017 - 2031

Table 3: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Style, 2017 - 2031

Table 4: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Style, 2017 - 2031

Table 5: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Age, 2017 - 2031

Table 6: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Age, 2017 - 2031

Table 7: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Price, 2017 - 2031

Table 8: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Price, 2017 - 2031

Table 9: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Distribution Channel, 2017 - 2031

Table 10: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Distribution Channel, 2017 - 2031

Table 11: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Country, 2017 - 2031

Table 12: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Country, 2017 - 2031

List of Figures

Figure 1: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Product Type, 2017 - 2031

Figure 2: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Product Type, 2017 - 2031

Figure 3: East Africa Baby Diaper Market, by Product Type, Incremental Opportunity, 2017 - 2031

Figure 4: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Style, 2017 - 2031

Figure 5: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Style, 2017 - 2031

Figure 6: East Africa Baby Diaper Market, by Style, Incremental Opportunity, 2017 - 2031

Figure 7: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Age, 2017 - 2031

Figure 8: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Age, 2017 - 2031

Figure 9: East Africa Baby Diaper Market, by Age, Incremental Opportunity, 2017 - 2031

Figure 10: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Price, 2017 - 2031

Figure 11: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Price, 2017 - 2031

Figure 12: East Africa Baby Diaper Market, by Price, Incremental Opportunity, 2017 - 2031

Figure 13: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Distribution Channel, 2017 - 2031

Figure 14: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Distribution Channel, 2017 - 2031

Figure 15: East Africa Baby Diaper Market, by Distribution Channel, Incremental Opportunity, 2017 - 2031

Figure 16: East Africa Baby Diaper Market Volume (Thousand Units) Forecast, by Country, 2017 - 2031

Figure 17: East Africa Baby Diaper Market Value (US$ Mn) Forecast, by Country, 2017 - 2031

Figure 18: East Africa Baby Diaper Market, by Country, Incremental Opportunity, 2017 - 2031

Transparency Market Research Plus
  • We offer 100% free customisation with our Enterprise License!!
  • Get a free copy if the report you purchased is updated within 90 days
  • Regardless from where you have purchased the report, you can request an updated version of the report from us.

Complete the form below and we'll get back to you shortly.

167

Your personal details are safe with us. Privacy Policy*

Copyright © Transparency Market Research, Inc. All Rights reserved