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East Africa Baby Diapers Market: Key Players Competing on Innovation and Cost Front to Remain Prominent, says TMR

Posted on Oct 19, 2016

The East Africa baby diapers market is highly consolidated in nature with the presence of a few leading companies dominating the overall market, states a new research report by Transparency Market Research (TMR). Kimberly-Clark, Procter and Gamble, and Unicharm Corporation are the prominent players accounting for a massive share in the global market in terms of revenue. The cost of products is one of the primary concerns, owing to which several players in the baby diapers market are emphasizing on adopting innovative policies and strategies that are likely to help in reducing the final selling price of baby diapers, especially in the developing nations in East Africa. In addition, these players are focusing on developing baby diapers making use of biodegradable materials, thus augmenting the growth of the baby diapers market here. 

As per the research study, in 2015, the East Africa baby diapers market was valued at US$155.7 mn. The market is projected to reach a value of US$218.7 mn by the end of 2024, exhibiting a 3.60% CAGR between 2016 and 2024.

Decrease in Child Mortality Rate to Augment Growth of Baby Diapers Market in Kenya

Among the key countries in East Africa, Kenya is expected to witness growth at a fast pace. In 2015, Kenya accounted for a share of 42.7% in the East Africa baby diapers market owing to the growing population and a remarkable decrease in the child mortality rate. In addition, the increasing disposable income levels of consumers in Kenya is expected to boost the demand for baby diapers in the next few years. Tanzania is expected to follow Kenya and register significant growth in the next few years, thanks to the stable economic growth in this region.

At present, the disposable baby diapers segment is leading the East Africa baby diapers market and is projected to remain in the position throughout the forecast period. In 2015, the disposable segment accounted for a share of 91% in the overall market, primarily on account of its ease of use. However, the popularity of disposable baby diapers is likely to experience a slight drop owing to the growing concerns regarding short-term skin rashes and long-term health effects associated with them.

Increasing Number of Distribution Channels to Drive Demand for Baby Diapers

The growing awareness among consumers regarding personal hygiene is one of the primary factors driving the demand for baby diapers in the East Africa market. The purchasing power of consumers and improved lifestyle in several East Africa countries are also augmenting the growth of the overall market. In addition, the emergence of environment-friendly and biodegradable baby diapers is expected to accelerate the growth of the market.

The rising focus of key players on untapped markets in East Africa is anticipated to generate potential opportunities, thus propelling the East Africa baby diapers market. Moreover, the increasing number of distribution channels across the region are expected to boost the demand for baby diapers in the coming years.

Growing Health Issues Related to Use of Baby Diapers to Curtail Market Growth

On the flip side, the rise in the number concerns regarding the health issues arising due to constant use of baby diapers is expected to restrict the growth of the baby diapers market in East Africa. Moreover, issues related to the disposal of baby diapers are projected to hamper the growth of the market in the next few years. Nevertheless, key players in the market are spending an enormous amount on marketing activities, which is likely to fuel the growth of the market in the forecast period.

This information is based on the findings of a research report published by Transparency Market Research (TMR), titled “Baby Diapers Market - East Africa Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 -2024.”

The East Africa baby diapers market has been segmented as below:

East Africa Baby Diapers Market, by Product

  • Cloth Diapers
  • Disposable Diapers
  • Training Nappies
  • Swim Pants

East Africa Baby Diapers Market, by Country

  • Kenya
  • Uganda
  • Tanzania
  • Rwanda
  • Burundi
  • Rest of East Africa

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Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

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