Bra Market: Introduction
Transparency Market Research delivers key insights on the global bra market. In terms of revenue, the global bra market is estimated to expand at a CAGR of 5.6% during the forecast period, owing to numerous factors, regarding which TMR offers thorough insights and forecasts in its report on the global bra market.
Companies are investing in R&D to launch an exclusive collection of bras. Manufacturers are expanding their product lines to meet the increasing demand for bras. Moreover, growing demand for padded and non-padded bras in Europe, North America, and Asia Pacific is expected to boost the market during the forecast period.
Bra Market: Key Segments
In terms of product type, sports bra holds major share and is expected to maintain its position over the forecast period. Rising demand for sports bras owing to increasing number of female sports players is expected to boost the sports bra segment during the forecast period.
Based on style, the global bra market has been segmented into padded bra and non padded bra, Padded bras are expected to lead the global market. Padded bra is the most common and preferred type of bra among women across the world. Padded bra has a thin layer of foam or fabric between the two layers of fabric outside the cup and inside the cup, while non-padded bra has just a single layer of fabric. Padded bras provide better shape and enhance the size of the breast. All these factors are increasing the demand for padded bras.
In terms of distribution channel, the offline segment is expected to dominate the bra market, while the online segment is expected to expand at a higher CAGR. Economic development has driven the expansion of hypermarket chains and specialty stores operated by key brands. The 2020 saw an improvement in online sales due to restrictions imposed by governments around the world. Online websites are increasingly being preferred by key brands for cross-border distribution of bras. Furthermore, convenience and availability of products through online channels is expected to drive the segment during the forecast period.
Bra Market: Prominent Regions
Asia Pacific dominated the bra market and is expected to show fastest growth during the forecast period due to rising number of premium brands and increasing demand for the product from customers, owing to increasing population of working women. India and China have the highest growth rate as compared to other countries. Based on revenue, Europe holds higher share followed by North America.
Bra Market: Key Players
Key players operating in the global bra market are Hanesbrands Inc., the PVH Corporation, Berkshire Hathaway Inc. (Fruit of the Loom), Wacoal, Jockey International, Inc., Groupe Chantelle, Triumph International, Calida Group, Wolf Lingerie Limited, Victoria's Secret & Co., etc.
Global Bra Market: Segmentation
Bra Market, by Product Type
Bra Market, by Style
Bra Market, by Price
Bra Market, by Distribution Channel
Bra Market, by Region
About Consumer Goods Industry at Transparency Market Research
The market intelligence reports by TMR of the consumer goods industry cover the ever-evolving dynamics of the industry with respect to economic growth, globalization, and changing lifestyle. This, along with cultural mindsets that deeply influence consumer-purchasing behavior is duly comprehended in our reports pertaining to the consumer goods industry.
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