Published: Jun, 2018

Transparency Market Research states that the competition in the global bra market is likely to intensify in the coming years. The strong presence of several local and international players has resulted in cutthroat competition. To stay ahead, competitors are looking at impactful branding and marketing ideas. Furthermore, commercialization of affordable and functional products is also expected to be one of the key strategies of the vendors present in the global bra market. The report picks out L Brands Inc., The Phillipps-Van Heusen Corporation, Hanesbrands Inc., Wacoal, Berkshire Hathaway Inc. (Fruit of the Loom), and Jockey International, Inc., as some of the important companies in the global bra market.

According to the research report, the global bra market was worth US$19.6 bn in 2016 and is projected to be worth US$30.4 bn by the end of 2025 as it surges at a CAGR of 5.0% between 2017 and 2025. Amongst the various types of bras available in the global market, the demand for non-padded bras is expected to surpass the others as they are extremely comfortable to wear. This segment is projected to exhibit a CAGR of 5.2% from 2017 to 2025. In terms of geography, the Europe bra market is expected to lead the market due to strong presence of manufacturers in the region.

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Increasing Participation in Sporting Activities Offers New Avenue for Growth to Global Bra Market

Despite the ups and downs in the economies across the globe, the demand for bras has remain largely unaffected as there are an essential part of a women’s clothing. Over the years, bra manufacturers have tried to cater to the various needs of the women by improving the functionality of the undergarment. Today, the global bra market offers a wide range of products such as bras for feeding, sports, maternity, padded, push-ups, and so on and so forth. Thus, the huge array has had a positive influence on the global market.

Over the years, the increasing participation of women in sporting activities has significantly increased the uptake of sports bra. Growing awareness about wearing the right sporting gear to prevent injuries is also projected to fuel the demand for sport bras in the near future. Improving purchasing power, especially in the developing countries, has been a much-welcomed impetus by the global bras market. The changing face of retailing from physical shops to shopping at your convenience through online mediums has also spiked the demand for bras in recent years. Also, interesting packaging ideas of keeping the product concealed while shipping has given the shoppers confidence for buying bras. Thus, unprecedented use of the internet, growing number of tech savvy consumers, and convenience of shopping online are all expected to fuel the rise of the global bras market in the near future.

High Pricing by Well-established Players Dissuades Buyers

On the flipside, the global bra market faces some tough pricing challenges. Over the years, bras have exceptionally expensive. This has been a trend especially with the well-established brands, which has made them unreachable for the regular consumer. Owing to this reason, many opt for local brands or counterfeit products, thus eating into the share of the actual players. Moreover, the emerging trend of going bra-free in many western parts of the world is also projected to restrain the global bra market.

This review is based on Transparency Market Research’s report titled, “Bra Market (Product Type - Padded Bra (Sports Bra, Nursing Bra, Convertible/Multi-way Bra, and Adhesive/Stick-On Bra), Non Padded Bra (Sports Bra, Nursing Bra, Convertible/Multi-way Bra, and Adhesive/Stick-On Bra); Distribution Channel - Online, Offline (Supermarkets and hypermarkets, Specialty Stores, Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025”.

Global bra market is segmented as follows:-

  • Global bra Market, By Product Type
    • Padded bra
      • Sports bra
      • Nursing bra
      • Convertible/Multi-way bra
      • Adhesive/Stick-On bra
      • Others
    • Non Padded bra
      • Sports bra
      • Nursing bra
      • Convertible/Multi-way bra
      • Adhesive/Stick-On bra
    • Others

Global bra Market, By Distribution Channel

  • Online
  • Offline
    • Supermarkets and hypermarkets
    • Specialty Stores
    • Others

Global bra Market, By Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa
  • South America
    • Brazil
    • Rest of South America

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