Global Bra Market: Overview

The bra market has grown to a large extent since the time of its evolution. Bras are an excellent means for improving customer experience. Bras are easily available through online and offline distribution channel. These factors are the key drivers for the increased adoption of bra in the global market. Organizations have been doing large investment in research and development to introduce new types of bras. Bras are playing a major role in increasing sales across a lingerie industries. In today’s economy, customers’ purchasing decisions are based on quality-consciousness. They want products to be easily available in stores which are premium in quality. Over the coming years, these factors will provide substantial growth to the global bra market.   According to the research report, the global bra market was valued at US$19.6 bn in 2016 and is expected to be worth US$30.4 bn by the end of 2025. During the forecast years of 2017and 2025, the global market is expected to rise at a CAGR of 5.0%.


Non-padded Bras to Remain Popular Amongst Women

Padded bra and non-padded bra are expected to grow at a CAGR of 4.9% and 5.2% respectively. The adoption of non-padded bra is higher in female population. It occupies the largest share in the bra market in all the regions. Non padded bra is showing the fastest growth during the forecast period (2017 to 2025) and is expected to reach US$ 19.35 billion by 2025.

The demand for bras in online channel is expected to soar during the forecast period. Major players of bra are making use of different online distribution channels for easier transactions and shipment of bra. This is triggering the growth rate of the global bra market. The offline distribution sector has been the largest revenue contributing sector to the bra market. The demand for bra in the e-commerce sector has increased and this trend is expected to continue during the forecast period. Non-padded bra also offers huge growth opportunity to the bra market.

Europe to Emerge as Leading Regional Market to Global Bra Market

Europe is an attractive market for the bra followed by North America. The demand for sports non padded bra is expected to be high in Japan and India during the forecast period. North America and Europe are the key growth regions for the growth of bra market. The Europe region was the largest revenue contributor to the global bra market in 2016. North America region accounted for the second largest market share in the global bra market in the same year. Asia Pacific region is expected to grow at highest CAGR of 6.1% during the forecast period. The bra market in South America and the Middle East and Africa is expected to grow at slower pace as compared to the other regions of the world. Market in South America, Middle East & Africa are expected to undergo a decent growth over the forecast period.

The bra market consists of a large number of public and private players. The bra market industry players focus to develop new products to satisfy the changing consumer preferences. Product innovation, technological advancements, and acquisitions are the key competitive strategies adopted by the top players in the bra market. L Brands Inc., Hanesbrands Inc., The Phillipps-Van Heusen Corporation, Berkshire Hathaway Inc. (Fruit of the Loom), Wacoal, Jockey International, Inc., Groupe Chantelle, Triumph International, and Wolf Lingerie Limited are the key companies profiled in the research report. The report also offers competitive landscape of the key players in the bra market.

Global Bra Market: Snapshot

The bra market report provides analysis for the period 2015–2025, where in the period from 2017 to 2025 is the forecast period and 2016 is the base year. The report covers all the major trends and key drivers playing a major role in bra market growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence market’s growth during the said period. The study provides a holistic perspective on the bra market’s growth throughout the above mentioned forecast period in terms of revenue (in US$ Mn), and volume (in Thousand Units), across different geographies, including Asia Pacific, South America, North America, Europe, and Middle East & Africa (MEA).

The market overview section of the report demonstrates the market dynamics and trends that influence the current nature and future status of this market. An attractiveness analysis has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall competitive scenario of the bra market. Moreover, the report provides an overview of the various strategies adopted by key players of bra present in the market. Product definition and introduction chapter helps in understanding different types of bra used across all the regions, distribution channels used for bra market and their types which are included in the report.

Global Bra Market: Segmentation

The report segments global bra market on the basis of product type, distribution channel and geography. On the basis of product type, the market is segmented into padded bra and non-padded bra. Padded bra further includes different types such as sports bra, nursing bra, convertible/multi-way bra, adhesive/stick-on bra and others. Non padded bra is sub segmented into sports bra, nursing bra, convertible/multi-way bra, adhesive/stick-on bra and others. In terms of distribution channel, the bra market is categorized into online distribution channel and offline distribution channel. Offline distribution channel is further segmented into supermarkets and hypermarkets, specialty stores and others. Thus, the report provides in-depth cross-segment analysis of the bra market and classifies it into various levels, thereby providing valuable insights at the macro as well as micro levels. Moreover, report also provides in death study of distribution channel of bra market and types of distribution channel. The report also highlights the competitive landscape of the bra market, thereby positioning all the major players according to their geographic presence and recent key developments. In competitive landscape report also includes in death study of top players of bra market. The comprehensive bra market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews.

Global Bra Market: Regional Segmentation

On the basis of country, North America market is divided into The U.S., Canada and Rest of North America. Similarly, Europe market is divided into Germany U.K., France, and Rest of Europe. Asia Pacific has been segmented into China, Japan, India and Rest of Asia Pacific. Middle East and Africa covers the G.C.C. countries, South Africa, and Rest of Middle East and Africa. Similarly, South America region includes Brazil and Rest of South America. This report provides all the essential information required to understand the bra and its types. Furthermore, Porter’s Five Forces analysis explains the factors which are currently affecting the bra market.

Global Bra Market: Competitive Landscape

L brands Inc.(Victoria's Secret)., Hanesbrands Inc., The Phillipps-Van Heusen Corporation, Berkshire Hathaway Inc. (Fruit of the Loom), Wacoal, Jockey International, Inc., Groupe Chantelle, Triumph International, V.O.V.A. Lingerie and Wolf Lingerie Limited are some of the major players operating within the global bra market profiled in this study. Details such as financials, SWOT analysis, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.

Global bra market is segmented as follows:-?

By Product Type

  • Padded bra
    • Sports bra
    • Nursing bra
    • Convertible/Multi-way bra
    • Adhesive/Stick-On bra
    • Others
  • Non Padded bra
    • Sports bra
    • Nursing bra
    • Convertible/Multi-way bra
    • Adhesive/Stick-On bra
  • Others

By Distribution Channel

  • Online
  • Offline
    • Supermarkets and hypermarkets
    • Specialty Stores
    • Others

By Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa
  • South America
    • Brazil
    • Rest of South America

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Bra Market

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