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Global Adult Incontinence Products Market: Overview

Owing to a massive increase in geriatric population, the global adult incontinence market is set to grow at an impressive pace. Used by people suffering from severe incontinence, dementia, mobility impairment, and diarrhea, adult incontinence products. Other factors that help the market witness a stellar CAGR (Compound Annual Growth Rate) over the forecast period of 2019 to 2027 are increasing purchasing power due to rise in disposable incomes, which make the products affordable, and increase in awareness. Another point that is important to note here is that over the period stated above, novel opportunities will present themselves to market players.

Global Adult Incontinence Products Market: Notable Development

Rife with a number of notable developments, the vendor landscape of global adult incontinence products market is at the cusp of transformation.  Players in the global adult continence market are proactive and currently focused on improving marketing and advertising initiatives. An important one is detailed out below:

2017: India saw an advertising campaign from the company called Friends Adult Diapers. This was the company’s first campaign in the region has managed to push competitors into action, intensifying competition in the market. It is pertinent to note here that the campaign aimed at raising awareness regarding the importance of these products and at the same time created brand recall.

Some of the players that have created a prominent name in the global adult incontinence products market landscape are mentioned below:

  • Kimberly-Clark Corporation
  • Procter & Gamble
  • Attends Healthcare Products, Inc.
  • Unicharm Corporation
  • First Quality Enterprise
  • Domtar
  • Covidien
  • PBE
  • Medline
  • Hengan Group
  • Coco
  • Daio Paper
  • Hakujuji
  • PandG
  • Kao
  • Hengan 

In order to lay claim on a sizeable share of the market the players are focusing on innovation to have better products hit the market.  Other strategies include key mergers and acquisitions, and other alliances such as synergistic partnership and collaborations.

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Global Adult Incontinence Products Market:  Key trends and driver

Trends and drivers that are contributing positively to the growth of the global adult incontinence products market are many and varied. Ones that are considered prominent are spelled out below:

  • Over the world, by the year 2050, the number of people aged 60 and above will be 2.1 billion. It is a massive increase from the 962 million in the year 2017. It is also pertinent to note here that in the year 1980, the number of people in the age bracket was a mere 382 million. This is a demographic group that is a direct consumer of these products, thus, set to drive the market on an upward growth curve over the forecast period.
  • Players in the market are actively involved in improving absorbency levels, odor, and breathability if the product, helping improve demand, propelling growth in the global adult incontinence products market. Besides, steps taken to raise awareness by a number of companies are also contributing to the growth in this market. Growth in e-commerce is fuelling it further.

Global Adult Incontinence Products Market:  Regional Analysis

Over the forecast period, the developing region will hold a sizeable share of the market and present players with a plethora of untapped opportunities owing to increasing awareness levels and increasing disposable income – a natural outcome of robust economic growth noticed in some of the nations, particularly in the Asia Pacific (APAC) region.

Additionally, it is worth noting that the North American and European region will also chart significant growth in the global adult incontinence products market due to a rapidly ageing population – one in four to fall in the age group of 65 and above by the year 2050.

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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

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  • Reporting and evaluation of recent industry developments
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The following regional segments are covered comprehensively:

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Below is a snapshot of these quadrants.

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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

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2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Adult Incontinence Products Market