Feminine Hygiene Products Market

Feminine Hygiene Products Market (Product Type: Menstrual Products, Intimate Washes & Cleansing, Hair Removals, and Others; Category: Conventional and Organic) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

Feminine Hygiene Products Market Outlook 2031

  • The global feminine hygiene products market was valued at US$ 71.1 Bn in 2021
  • The market is estimated to grow at a CAGR of 6.2% from 2022 to 2031
  • The global feminine hygiene products market is expected to reach value of US$ 127.6 Bn by the end of 2031

Analysts’ Viewpoint on Feminine Hygiene Products Market Scenario

Market players in the feminine hygiene products market are becoming price competitive whilst retailers are enabling home delivery of feminine hygiene products amid the ongoing COVID-19 outbreak. The market is significantly driven by the rising awareness among women to maintain a hygienic lifestyle. Moreover, consumption of these products is growing among some transgender men and the genderqueer (non-binary) population. Thus, manufacturers have also increased R&D investments to launch innovative products for vaginal care and general hygiene.

feminine hygiene products market

Overview of Global Feminine Hygiene Products Market

Feminine hygiene products refer to sanitary napkins/pads, tampons, panty liners, period panties, and menstrual cups. Eventually, the product types available in the market increased and several other products such as intimate washers and cleaners, hair removal products, vaginal creams, feminine wipes, hygiene breathable films, and adult diapers were launched.

Increase in Awareness about Sanitation and Hygiene to Drive Product Demand

Rising demand for products such as tampons and panty liners in developed countries is driving the feminine menstrual hygiene market. Menstrual care products account for around 30%-35% of the global feminine menstrual hygiene market. The rise in the disposable income of women around the globe has enabled them to invest in vaginal hygiene. Today, many working women refrain from using soap for maintaining vaginal hygiene. They invest in wipes, intimate wash, and hair removal to maintain the PH balance of the vaginal area and keep themselves safe from infections.

Lucrative Opportunities for Market Players in Eco-Friendly and Organic Feminine Hygiene Products

Conventional napkins contain several synthetic products such as rayon dioxin, allergy-provoking metal dyes, and highly processed wood pulp which are responsible for allergies, infection, and inflammation. Some of these chemicals have proven to be carcinogenic after long-term use. Health issues caused by sanitary napkins, and increasing environmental concerns are factors negatively affecting the global feminine hygiene products market. Demand among women for cloth sanitary pads, and pads made from organic materials & biodegradable products is increasing in order to reduce health hazards caused by irritants, dyes, and harmful chemicals found in sanitary napkins or tampons. This presents a lucrative opportunity for vendors to strengthen their market position through the development of premium and innovative products in this segment.

Gradual Shift in Demand for Menstrual Cups and Tampons

Based on product type, the menstrual products segment holds the highest share of the global feminine hygiene products market. Under this segment, sanitary pads & napkins have the highest demand followed by tampons. These are the most commonly used feminine hygiene products across the globe. Consumers in Asia Pacific still prefer sanitary pads, whereas Americans are gradually shifting to tampons and menstrual cups. Nevertheless, it is witnessed that women in developing countries have started buying menstrual cups, period panties, etc., mostly online.

Easy Availability of Traditional Products to Fuel Demand; Organic Products to Gain Prominence

In terms of category, the conventional segment captured a significant share of the market due to the wide availability of synthetic and traditional products. Producing feminine hygiene products from synthetic material is very cheap as compared to organic feminine hygiene products. However, consumers are shifting their preference toward reusable and organic products, which is expected to increase the market share of organic products.

Regional Outlook of Global Feminine Hygiene Products Market

The Asia Pacific held the largest volume share of 35%-40% in 2021 of the global feminine hygiene products market. Rising awareness about sanitation and urbanization are some of the key drivers of the Asia Pacific feminine hygiene products market. Moreover, increasing demand for sanitary products, such as ultra-size sanitary pads with high capacity to absorb, and special side leakage protection is also supporting the growth of the Asia Pacific feminine hygiene products market. Growth in the feminine hygiene products market is mainly attributed to the growing demand for sanitary protection products in developed markets such as China, Japan, India, Australia, and Hong Kong. Sanitary pads are preferred over other feminine hygiene products across Asian countries.

Analysis of Key Players in Global Feminine Hygiene Products Market

The global feminine hygiene products market is fragmented with the presence of large-scale and small-scale players. Firms are spending significantly on comprehensive research and development, primarily to develop environment-friendly products. Diversification of product portfolios and mergers and acquisitions are the significant strategies adopted by key players. Procter & Gamble, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Glenmark Pharmaceuticals, Biochemix Healthcare Private Limited, Hengan International Group Co. Ltd., and Reckitt Benckiser Group plc are the prominent entities operating in the market.

Each of these players has been profiled in the feminine hygiene products market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.

Key Developments in Global Feminine Hygiene Products Market

  • In May 2022, Proof, a feminine wellness company, introduced its reusable period underwear in Walmart. Proof also launched its new line of leak-proof, period-proof, worry-free undies in April 2020, which will also be available in Walmart stores.
  • In May 2022, Think announced the expansion of its air collection, offering sweat-wicking, breathable, ultra-thin, micromesh underwear designed for drier, moisture-free days during periods and off.
  • In September 2021, LastObject, a Danish manufacturing firm, focused on making reusable hygiene and skin-care products, announced the launch of its new reusable sanitary towel. The product named LastPad is aimed at reducing waste caused by the disposal of sanitary napkins and pads. The product is solely designed for sustainable and reuse purposes.
  • In March 2020, The Woman’s Company announced the launch of its new line of biodegradable hygiene and care products for women in India. The launch was on account of International Women’s Day. Products in the new line include tampons, sanitary pads, panty liners, menstrual cups, and a pee stick.
  • Reemi, a New Zealand-based charity has developed the world’s first self-disinfecting reusable period underwear using the innovative fabric solution CottonX, alongside a wash and dry bag solution

Global Feminine Hygiene Products Market Snapshot

Attribute

Detail

Market Size Value in 2021 (Base Year)

US$ 71.1 Bn

Market Forecast Value in 2031

US$ 127.6 Bn

Growth Rate (CAGR)

6.2%

Forecast Period

2022-2031

Quantitative Units

US$ Bn for Value and Thousand Units for Volume

Market Analysis

The global qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key market indicators, regulatory framework, COVID-19 impact analysis, and SWOT analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2020
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Format

Electronic (PDF) + Excel

Market Segmentation

  • Product Type
    • Menstrual Products
      • Sanitary Pads & Napkins
      • Menstrual Cups
      • Tampons
      • Panty Liners & Shields
      • Others (Cotton Buds & Balls, Sponge, etc.)
    • Intimate Washes & Cleansing
      • Moisturizers & Creams
      • Wipes
      • Spray
      • Others (Powder, Mousse, Soap, Gel, etc.)
    • Hair Removals
      • Razors
      • Strips & Wax
      • Trimmers & Epilators,
      • Others (Cream, Spray Foam, etc.)
    • Others (Vaginal Tightening, Anti-hair Growth, Skin Whitening etc.)
  • Category
    • Conventional
    • Organic
  • Usage
    • Disposable
    • Reusable
  • Age Group
    • Below 15 years
    • 15 – 25 years
    • 26 – 40 years
    • Above 40 years
  • Distribution Channel
    • Online
      • Company Website
      • E-commerce Websites
    • Offline
      • Specialty Stores
      • Supermarket/ Hypermarket
      • Others (Individual Stores, etc.)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Companies Profiled

  • Procter & Gamble
  • Energizer Holdings, Inc.
  • Edgewell Personal Care
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd.
  • Glenmark Pharmaceuticals
  • Biochemix Healthcare Private Limited
  • Hengan International Group Co. Ltd.
  • Reckitt Benckiser Group plc

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

What is the feminine hygiene products market size?

The market size of feminine hygiene products stood at US$ 71.1 Bn in 2021.

What is the CAGR of the feminine hygiene products market?

The feminine hygiene products market is estimated to grow at 6.2% CAGR during the forecast period.

What are the key factors driving the feminine hygiene products market?

Growing awareness about sanitization is the major driving factor of the market.

Which product type segment contributes largest share to feminine hygiene products market?

Menstrual products segment holds the largest share of feminine hygiene products market.

Which region is more attractive for vendors in the feminine hygiene products market?

Asia Pacific is a more attractive region for vendors in the feminine hygiene products market.

Who are the key players in the feminine hygiene products market?

Key players operating in the feminine hygiene products market include Procter & Gamble, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Glenmark Pharmaceuticals, Biochemix Healthcare Private Limited, Hengan International Group Co. Ltd., and Reckitt Benckiser Group plc.

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Introduction

    5.2. Market Dynamics

        5.2.1. Drivers

        5.2.2. Restraints

        5.2.3. Opportunities

    5.3. Key Trends Analysis

        5.3.1. Demand Side Analysis

        5.3.2. Supply Side Analysis

    5.4. Key Market Indicators

        5.4.1. Overall Hygiene Products Industry Overview

    5.5. Porter’s Five Forces Analysis

    5.6. Industry SWOT Analysis

    5.7. Value Chain Analysis

    5.8. Raw Material Analysis

    5.9. Regulations & Guidelines

    5.10. Global Feminine Hygiene Products Market Analysis and Forecast, 2017 - 2031

        5.10.1. Market Value Projections (US$ Bn)

        5.10.2. Market Volume Projections (Thousand Units)

6. Global Feminine Hygiene Products Market Analysis and Forecast, By Product Type

    6.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

        6.1.1. Menstrual Products

            6.1.1.1. Sanitary Pads & Napkins

            6.1.1.2. Menstrual cups

            6.1.1.3. Tampons

            6.1.1.4. Panty Liners & Shields

            6.1.1.5. Others

        6.1.2. Intimate Washes & Cleansing

            6.1.2.1. Moisturizers & Creams

            6.1.2.2. Wipes

            6.1.2.3. Spray

            6.1.2.4. Others

        6.1.3. Hair Removal Products

            6.1.3.1. Razors

            6.1.3.2. Strips & Wax

            6.1.3.3. Trimmers & Epilators,

            6.1.3.4. Others

        6.1.4. Others

    6.2. Incremental Opportunity, By Product Type

7. Global Feminine Hygiene Products Market Analysis and Forecast, By Category

    7.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

        7.1.1. Conventional

        7.1.2. Organic

    7.2. Incremental Opportunity, By Category

8. Global Feminine Hygiene Products Market Analysis and Forecast, By Usage

    8.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

        8.1.1. Disposable

        8.1.2. Reusable

    8.2. Incremental Opportunity, By Usage

9. Global Feminine Hygiene Products Market Analysis and Forecast, By Age Group

    9.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

        9.1.1. Below 15 years

        9.1.2. 15 – 25 years

        9.1.3. 26 – 40 years

        9.1.4. Above 40 years

    9.2. Incremental Opportunity, By Age Group

10. Global Feminine Hygiene Products Market Analysis and Forecast, By Distribution Channel

    10.1. Overview

    10.2. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

        10.2.1. Online

            10.2.1.1. E-commerce Websites

            10.2.1.2. Company Website

        10.2.2. Offline

            10.2.2.1. Specialty Stores

            10.2.2.2. Supermarket/ Hypermarket

            10.2.2.3. Others

    10.3. Incremental Opportunity, By Distribution Channel

11. Global Feminine Hygiene Products Market Analysis and Forecast, By Region

    11.1. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Region, 2017 - 2031

        11.1.1. North America

        11.1.2. Europe

        11.1.3. Asia Pacific

        11.1.4. Middle East & Africa

        11.1.5. South America

    11.2. Incremental Opportunity, By Region

12. North America Feminine Hygiene Products Market Analysis and Forecast

    12.1. Regional Snapshot

    12.2. Brand Analysis

    12.3. Consumer Buying Behavior

        12.3.1. Purchasing Power

        12.3.2. Product Preference

        12.3.3. Buying Channel Preference

    12.4. Macro-Economic Factors

    12.5. Demographic Overview

    12.6. COVID-19 Impact Analysis

    12.7. Price Trend Analysis

        12.7.1. Weighted Average Price

    12.8. Key Trends Analysis

        12.8.1. Demand Side Analysis

        12.8.2. Supply Side Analysis

    12.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

        12.9.1. Menstrual Products

            12.9.1.1. Sanitary Pads & Napkins

            12.9.1.2. Menstrual cups

            12.9.1.3. Tampons

            12.9.1.4. Panty Liners & Shields

            12.9.1.5. Others

        12.9.2. Intimate Washes & Cleansing

            12.9.2.1. Moisturizers & Creams

            12.9.2.2. Wipes

            12.9.2.3. Spray

            12.9.2.4. Others

        12.9.3. Hair Removal Products

            12.9.3.1. Razors

            12.9.3.2. Strips & Wax

            12.9.3.3. Trimmers & Epilators,

            12.9.3.4. Others

        12.9.4. Others

    12.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

        12.10.1. Conventional

        12.10.2. Organic

    12.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

        12.11.1. Disposable

        12.11.2. Reusable

    12.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

        12.12.1. Below 15 years

        12.12.2. 15 – 25 years

        12.12.3. 26 – 40 years

        12.12.4. Above 40 years

    12.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

        12.13.1. Online

            12.13.1.1. E-commerce Websites

            12.13.1.2. Company Website

        12.13.2. Offline

            12.13.2.1. Specialty Stores

            12.13.2.2. Supermarket/ Hypermarket

            12.13.2.3. Others

    12.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

        12.14.1. U.S

        12.14.2. Canada

        12.14.3. Rest of North America

    12.15. Incremental Opportunity Analysis

13. Europe Feminine Hygiene Products Market Analysis and Forecast

    13.1. Regional Snapshot

    13.2. Brand Analysis

    13.3. Consumer Buying Behavior

        13.3.1. Purchasing Power

        13.3.2. Product Preference

        13.3.3. Buying Channel Preference

    13.4. Macro-Economic Factors

    13.5. Demographic Overview

    13.6. COVID-19 Impact Analysis

    13.7. Price Trend Analysis

        13.7.1. Weighted Average Price

    13.8. Key Trends Analysis

        13.8.1. Demand Side Analysis

        13.8.2. Supply Side Analysis

    13.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

        13.9.1. Menstrual Products

            13.9.1.1. Sanitary Pads & Napkins

            13.9.1.2. Menstrual cups

            13.9.1.3. Tampons

            13.9.1.4. Panty Liners & Shields

            13.9.1.5. Others

        13.9.2. Intimate Washes & Cleansing

            13.9.2.1. Moisturizers & Creams

            13.9.2.2. Wipes

            13.9.2.3. Spray

            13.9.2.4. Others

        13.9.3. Hair Removal Products

            13.9.3.1. Razors

            13.9.3.2. Strips & Wax

            13.9.3.3. Trimmers & Epilators,

            13.9.3.4. Others

        13.9.4. Others

    13.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

        13.10.1. Conventional

        13.10.2. Organic

    13.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

        13.11.1. Disposable

        13.11.2. Reusable

    13.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

        13.12.1. Below 15 years

        13.12.2. 15 – 25 years

        13.12.3. 26 – 40 years

        13.12.4. Above 40 years

    13.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

        13.13.1. Online

            13.13.1.1. E-commerce Websites

            13.13.1.2. Company Website

        13.13.2. Offline

            13.13.2.1. Specialty Stores

            13.13.2.2. Supermarket/ Hypermarket

            13.13.2.3. Others

    13.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

        13.14.1. Germany

        13.14.2. France

        13.14.3. U.K

        13.14.4. Rest of Europe

    13.15. Incremental Opportunity Analysis

14. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast

    14.1. Regional Snapshot

    14.2. Brand Analysis

    14.3. Consumer Buying Behavior

        14.3.1. Purchasing Power

        14.3.2. Product Preference

        14.3.3. Buying Channel Preference

    14.4. Macro-Economic Factors

    14.5. Demographic Overview

    14.6. COVID-19 Impact Analysis

    14.7. Price Trend Analysis

        14.7.1. Weighted Average Price

    14.8. Key Trends Analysis

        14.8.1. Demand Side Analysis

        14.8.2. Supply Side Analysis

    14.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

        14.9.1. Menstrual Products

            14.9.1.1. Sanitary Pads & Napkins

            14.9.1.2. Menstrual cups

            14.9.1.3. Tampons

            14.9.1.4. Panty Liners & Shields

            14.9.1.5. Others

        14.9.2. Intimate Washes & Cleansing

            14.9.2.1. Moisturizers & Creams

            14.9.2.2. Wipes

            14.9.2.3. Spray

            14.9.2.4. Others

        14.9.3. Hair Removal Products

            14.9.3.1. Razors

            14.9.3.2. Strips & Wax

            14.9.3.3. Trimmers & Epilators,

            14.9.3.4. Others

        14.9.4. Others

    14.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

        14.10.1. Conventional

        14.10.2. Organic

    14.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

        14.11.1. Disposable

        14.11.2. Reusable

    14.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

        14.12.1. Below 15 years

        14.12.2. 15 – 25 years

        14.12.3. 26 – 40 years

        14.12.4. Above 40 years

    14.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

        14.13.1. Online

            14.13.1.1. E-commerce Websites

            14.13.1.2. Company Website

        14.13.2. Offline

            14.13.2.1. Specialty Stores

            14.13.2.2. Supermarket/ Hypermarket

            14.13.2.3. Others

    14.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

        14.14.1. China

        14.14.2. India

        14.14.3. Japan

        14.14.4. Rest of Asia Pacific

    14.15. Incremental Opportunity Analysis

15. Middle East & Africa Feminine Hygiene Products Market Analysis and Forecast

    15.1. Regional Snapshot

    15.2. Brand Analysis

    15.3. Consumer Buying Behavior

        15.3.1. Purchasing Power

        15.3.2. Product Preference

        15.3.3. Buying Channel Preference

    15.4. Macro-Economic Factors

    15.5. Demographic Overview

    15.6. COVID-19 Impact Analysis

    15.7. Price Trend Analysis

        15.7.1. Weighted Average Price

    15.8. Key Trends Analysis

        15.8.1. Demand Side Analysis

        15.8.2. Supply Side Analysis

    15.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

        15.9.1. Menstrual Products

            15.9.1.1. Sanitary Pads & Napkins

            15.9.1.2. Menstrual cups

            15.9.1.3. Tampons

            15.9.1.4. Panty Liners & Shields

            15.9.1.5. Others

        15.9.2. Intimate Washes & Cleansing

            15.9.2.1. Moisturizers & Creams

            15.9.2.2. Wipes

            15.9.2.3. Spray

            15.9.2.4. Others

        15.9.3. Hair Removal Products

            15.9.3.1. Razors

            15.9.3.2. Strips & Wax

            15.9.3.3. Trimmers & Epilators,

            15.9.3.4. Others

        15.9.4. Others

    15.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

        15.10.1. Conventional

        15.10.2. Organic

    15.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

        15.11.1. Disposable

        15.11.2. Reusable

    15.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

        15.12.1. Below 15 years

        15.12.2. 15 – 25 years

        15.12.3. 26 – 40 years

        15.12.4. Above 40 years

    15.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

        15.13.1. Online

            15.13.1.1. E-commerce Websites

            15.13.1.2. Company Website

        15.13.2. Offline

            15.13.2.1. Specialty Stores

            15.13.2.2. Supermarket/ Hypermarket

            15.13.2.3. Others

    15.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

        15.14.1. GCC

        15.14.2. South Africa

        15.14.3. Rest of MEA

    15.15. Incremental Opportunity Analysis

16. South America Feminine Hygiene Products Market Analysis and Forecast

    16.1. Regional Snapshot

    16.2. Brand Analysis

    16.3. Consumer Buying Behavior

        16.3.1. Purchasing Power

        16.3.2. Product Preference

        16.3.3. Buying Channel Preference

    16.4. Macro-Economic Factors

    16.5. Demographic Overview

    16.6. COVID-19 Impact Analysis

    16.7. Price Trend Analysis

        16.7.1. Weighted Average Price

    16.8. Key Trends Analysis

        16.8.1. Demand Side Analysis

        16.8.2. Supply Side Analysis

    16.9. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Product Type, 2017 - 2031

        16.9.1. Menstrual Products

            16.9.1.1. Sanitary Pads & Napkins

            16.9.1.2. Menstrual cups

            16.9.1.3. Tampons

            16.9.1.4. Panty Liners & Shields

            16.9.1.5. Others

        16.9.2. Intimate Washes & Cleansing

            16.9.2.1. Moisturizers & Creams

            16.9.2.2. Wipes

            16.9.2.3. Spray

            16.9.2.4. Others

        16.9.3. Hair Removal Products

            16.9.3.1. Razors

            16.9.3.2. Strips & Wax

            16.9.3.3. Trimmers & Epilators,

            16.9.3.4. Others

        16.9.4. Others

    16.10. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Category, 2017 - 2031

        16.10.1. Conventional

        16.10.2. Organic

    16.11. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Usage, 2017 - 2031

        16.11.1. Disposable

        16.11.2. Reusable

    16.12. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Age Group, 2017 - 2031

        16.12.1. Below 15 years

        16.12.2. 15 – 25 years

        16.12.3. 26 – 40 years

        16.12.4. Above 40 years

    16.13. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Distribution Channel, 2017 - 2031

        16.13.1. Online

            16.13.1.1. E-commerce Websites

            16.13.1.2. Company Website

        16.13.2. Offline

            16.13.2.1. Specialty Stores

            16.13.2.2. Supermarket/ Hypermarket

            16.13.2.3. Others

    16.14. Feminine Hygiene Products Market Size (US$ Bn and Thousand Units), By Country & Sub-region, 2017 - 2031

        16.14.1. Brazil

        16.14.2. Rest of South America

    16.15. Incremental Opportunity Analysis

17. Competition Landscape

    17.1. Market Player – Competition Dashboard

    17.2. Market Share Analysis (%)-2021

    17.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview, Go-To-Market Strategy) 

        17.3.1. Procter & Gamble

            17.3.1.1. Company Overview

            17.3.1.2. Sales Area/Geographical Presence

            17.3.1.3. Revenue

            17.3.1.4. Strategy & Business Overview

        17.3.2. Energizer Holdings, Inc.

            17.3.2.1. Company Overview

            17.3.2.2. Sales Area/Geographical Presence

            17.3.2.3. Revenue

            17.3.2.4. Strategy & Business Overview

        17.3.3. Edgewell Personal Care

            17.3.3.1. Company Overview

            17.3.3.2. Sales Area/Geographical Presence

            17.3.3.3. Revenue

            17.3.3.4. Strategy & Business Overview

        17.3.4. Unicharm Corporation

            17.3.4.1. Company Overview

            17.3.4.2. Sales Area/Geographical Presence

            17.3.4.3. Revenue

            17.3.4.4. Strategy & Business Overview

        17.3.5. Kimberly-Clark Corporation

            17.3.5.1. Company Overview

            17.3.5.2. Sales Area/Geographical Presence

            17.3.5.3. Revenue

            17.3.5.4. Strategy & Business Overview

        17.3.6. Lil-Lets Group Ltd.

            17.3.6.1. Company Overview

            17.3.6.2. Sales Area/Geographical Presence

            17.3.6.3. Revenue

            17.3.6.4. Strategy & Business Overview

        17.3.7. Glenmark Pharmaceuticals

            17.3.7.1. Company Overview

            17.3.7.2. Sales Area/Geographical Presence

            17.3.7.3. Revenue

            17.3.7.4. Strategy & Business Overview

        17.3.8. Biochemix Healthcare Private Limited

            17.3.8.1. Company Overview

            17.3.8.2. Sales Area/Geographical Presence

            17.3.8.3. Revenue

            17.3.8.4. Strategy & Business Overview

        17.3.9. Hengan International Group Co. Ltd.

            17.3.9.1. Company Overview

            17.3.9.2. Sales Area/Geographical Presence

            17.3.9.3. Revenue

            17.3.9.4. Strategy & Business Overview

        17.3.10. Reckitt Benckiser Group plc

            17.3.10.1. Company Overview

            17.3.10.2. Sales Area/Geographical Presence

            17.3.10.3. Revenue

            17.3.10.4. Strategy & Business Overview

18. Key Takeaways

    18.1. Identification of Potential Market Spaces

        18.1.1. Product Type

        18.1.2. Category

        18.1.3. Usage

        18.1.4. Age Group

        18.1.5. Distribution Channel

        18.1.6. Geography

    18.2. Understanding the Buying Process of Customers

        18.2.1. Preferred Type

        18.2.2. Preferred Mode of Buying Products

        18.2.3. Preferred Pricing

        18.2.4. Target Audience

    18.3. Prevailing Market Risks

    18.4. Preferred Sales & Marketing Strategy

List of Tables

Table 1: Global Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Table 2: Global Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 3: Global Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Table 4: Global Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Table 5: Global Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Table 6: Global Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Table 7: Global Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Table 8: Global Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 9: Global Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Table 10: Global Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 11: Global Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Table 12: Global Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Table 13: North America Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Table 14: North America Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 15: North America Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Table 16: North America Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Table 17: North America Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Table 18: North America Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Table 19: North America Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Table 20: North America Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 21: North America Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Table 22: North America Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 23: North America Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Table 24: North America Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Table 25: Europe Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Table 26: Europe Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 27: Europe Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Table 28: Europe Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Table 29: Europe Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Table 30: Europe Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Table 31: Europe Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Table 32: Europe Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 33: Europe Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Table 34: Europe Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 35: Europe Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Table 36: Europe Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Table 37: Asia Pacific Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Table 38: Asia Pacific Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 39: Asia Pacific Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Table 40: Asia Pacific Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Table 41: Asia Pacific Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Table 42: Asia Pacific Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Table 43: Asia Pacific Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Table 44: Asia Pacific Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 45: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Table 46: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 47: Asia Pacific Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Table 48: Asia Pacific Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Table 49: Middle East & Africa Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Table 50: Middle East & Africa Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 51: Middle East & Africa Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Table 52: Middle East & Africa Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Table 53: Middle East & Africa Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Table 54: Middle East & Africa Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Table 55: Middle East & Africa Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Table 56: Middle East & Africa Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 57: Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Table 58: Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 59: Middle East & Africa Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Table 60: Middle East & Africa Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Table 61: South America Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Table 62: South America Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 63: South America Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Table 64: South America Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Table 65: South America Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Table 66: South America Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Table 67: South America Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Table 68: South America Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 69: South America Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Table 70: South America Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 71: South America Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Table 72: South America Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

List of Figures

Figure 1: Global Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Figure 2: Global Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 3: Global Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Figure 4: Global Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Figure 5: Global Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Figure 6: Global Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Figure 7: Global Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Figure 8: Global Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 9: Global Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Figure 10: Global Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 11: Global Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Figure 12: Global Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Figure 13: North America Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Figure 14: North America Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 15: North America Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Figure 16: North America Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Figure 17: North America Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Figure 18: North America Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Figure 19: North America Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Figure 20: North America Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 21: North America Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Figure 22: North America Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 23: North America Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Figure 24: North America Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Figure 25: Europe Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Figure 26: Europe Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 27: Europe Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Figure 28: Europe Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Figure 29: Europe Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Figure 30: Europe Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Figure 31: Europe Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Figure 32: Europe Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 33: Europe Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Figure 34: Europe Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 35: Europe Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Figure 36: Europe Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Figure 37: Asia Pacific Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Figure 38: Asia Pacific Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 39: Asia Pacific Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Figure 40: Asia Pacific Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Figure 41: Asia Pacific Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Figure 42: Asia Pacific Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Figure 43: Asia Pacific Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Figure 44: Asia Pacific Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 45: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Figure 46: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 47: Asia Pacific Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Figure 48: Asia Pacific Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Figure 49: Middle East & Africa Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Figure 50: Middle East & Africa Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 51: Middle East & Africa Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Figure 52: Middle East & Africa Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Figure 53: Middle East & Africa Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Figure 54: Middle East & Africa Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Figure 55: Middle East & Africa Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Figure 56: Middle East & Africa Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 57: Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Figure 58: Middle East & Africa Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 59: Middle East & Africa Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Figure 60: Middle East & Africa Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Figure 61: South America Feminine Hygiene Products Market, by Product Type, Thousand Units, 2017-2031

Figure 62: South America Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 63: South America Feminine Hygiene Products Market, by Category, Thousand Units, 2017-2031

Figure 64: South America Feminine Hygiene Products Market, by Category, US$ Bn, 2017-2031

Figure 65: South America Feminine Hygiene Products Market, by Usage, Thousand Units, 2017-2031

Figure 66: South America Feminine Hygiene Products Market, by Usage, US$ Bn, 2017-2031

Figure 67: South America Feminine Hygiene Products Market, by Age Group, Thousand Units, 2017-2031

Figure 68: South America Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 69: South America Feminine Hygiene Products Market, by Distribution Channel, Thousand Units, 2017-2031

Figure 70: South America Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 71: South America Feminine Hygiene Products Market, by Region, Thousand Units, 2017-2031

Figure 72: South America Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

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