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Feminine hygiene products, also referred as menstrual care products, are used by women, some transgender men, and genderqueer (non-binary) population. These include sanitary napkins/pads, tampons, panty liners, period panties, and menstrual cups. Feminine cleansing and deodorizing agents such as douche, deodorants, feminine powders, feminine soaps, feminine wipes, internal cleaners, and sprays shields are also feminine hygiene products. Sanitary pads are made from different types of materials such as quilted cotton fabrics and superabsorbent polymer layers which are impermeable to liquids. The global feminine hygiene products market is projected to witness significant growth during the forecast period.

Factors driving the global feminine hygiene products market are increasing disposable income, growing awareness about sanitization, and rising demand for products such as tampons, and panty liners in developed countries. However, conventional napkins contain several synthetic products such as rayon dioxin, allergy-provoking metal dyes, and highly processed wood pulp which are responsible for allergies, infection, and inflammation. Some of these chemicals have proven to be carcinogenic after long-term use. Health issues caused by sanitary napkins, and increasing environmental concerns are factors negatively affecting the global feminine hygiene products market. Demand for cloth sanitary pads, pads made from organic materials & biodegradable products, among women is increasing in order to reduce health hazards caused by irritants, dyes, and harmful chemicals found in sanitary napkins or tampons. This presents lucrative opportunity for vendors to strengthen their market position through the development of premium and innovative products in this segment. Recent trend followed by manufacturers in developed countries is to maintain brand loyalty and continuous innovation, while in developing countries, these are working on spreading awareness about feminine hygiene especially in areas where cultural and regional misbeliefs dominate.

The global feminine hygiene products market can be segmented based on product type, distribution channel, and region. In terms of product type, the global feminine hygiene products market can be segmented into menstrual care products and cleaning & deodorizing products. Menstrual care products can be sub-segmented into sanitary napkins/pads, panty liners, tampons, menstrual cups, and period panties. The sanitary pads/napkins sub-segment accounted for the largest share of the menstrual care products segment. Procter & Gamble’s Whisper and Energizer Holdings, Inc.’s Stayfree dominate the sanitary napkins sub-segment. The sanitary pads/napkins sub-segment is expected to lead the market during the forecast period. Materials used to produce sanitary napkins are cotton, dioxin rayon, wood pulp, and superabsorbabe polymers which convert into gel when wet, and impermeable plastic sheets. Additionally, various fragrances and antibacterial agents are included. The sanitary napkins sub-segment can be further classified into panty liner, ultra-thin, regular, maxi/super, overnight, and maternity pads. Traditionally, cloth menstrual pads were used which have regained importance due to safety issues of commercially available sanitary pads. The cleansing & deodorizing products segment can be sub segmented into deodorants, douche, feminine powders, feminine soaps, disposable razors & blades, feminine wipes, internal cleaners, bikini wax, and sprays shields. Based on distribution channel, the global feminine hygiene products market can be segmented in-to supermarkets, drug stores, pharmacies & beauty stores, and online & other channels.

In terms of region, the global feminine products market can be segmented in-to North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific has emerged as the largest market owing to large population, increasing per capita income, rising number of working women, and growing health awareness among women. China, Japan, and India dominate the feminine hygiene product market in Asia Pacific. Government initiatives to spread awareness about importance of sanitation during menstrual periods, easy availability of products in stores, product advertisements, and increasing urbanization are factors propelling the feminine hygiene products market in the region. Demand for innovative products such as tampons and internal cleaners & sprays is high in developed regions such as North America and Western Europe. In the U.S., stringent requirements of the FDA about biocompatibility testing, study regarding appropriate duration of sanitary napkin use, risk of adverse tissue reaction, and toxic shock syndrome are challenging the entry of products in the country. The global feminine hygiene products market has experienced less penetration.

Key players operating in the global feminine hygiene products market are Procter & Gamble, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Glenmark Pharmaceuticals, Biochemix Healthcare Private Limited, and Hengan International Group Co. Ltd., among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Feminine Hygiene Products Market

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