Men’s Underwear Market

The men’s underwear market is estimated to observe stable growth during the assessment period of 2020-2030. The ever-changing fashion trends and the increasing disposable income of many individuals will bring good growth prospects for the men’s underwear market during the tenure of 2020-2030.

• The growing demand across the millennial populace is the vital reason for the growth of the men’s underwear market. The expansive demand for novel and innovative products in the context of fabric, print, color, and style will bring good growth opportunities for the men’s underwear market. The rising demand for premium underwear among a considerable chunk of the populace due to the high comfort level and quality will bring immense growth prospects for the men’s underwear market.
• The players in the men’s underwear market are focusing on properties such as lightweight, breathable, high absorbency, moisture resistant, and others. These factors are achieved through research and development activities. The players focus on these activities for increasing their revenues, ultimately contributing to the growth of the men’s underwear market.
• Strategic collaborations are also crucial for the growth of the men’s underwear market. The players indulge in mergers and acquisitions for expanding their influence across the men’s underwear market, eventually sowing the seeds of growth.

Men’s Underwear Market: Outlook

The global men’s underwear market may garner substantial growth across the forecast period of 2020-2030 due to the rising awareness about personal hygiene among the global populace. The advantages associated with using underwear may serve as the prominent reason for growth. Some of the major advantages are prevention of chafing, elimination of crotch rot, and intense comfort. Such advantages equipped with modern styles make a perfect fit for the overwhelming growth of the men’s underwear market.

On the basis of type, the global men’s underwear market can be classified into boxers, briefs, boxer briefs, trunks, and others. Men’s underwear is available in a variety of materials such as modal, nylon, cotton, polyester, and others.

This report on the global men’s underwear market will enlighten the stakeholder about the ongoing trends across the landscape. The report also provides extensive information on diverse growth aspects such as regional assessment, competitive scenario, and emerging trends. This report also covers the COVID-19 impact on the men’s underwear market.

Men’s Underwear Market: Competitive Scenario

The highly fragmented men’s underwear market displays immense competition. The players in the men’s underwear market are always in the process of developing products that meet the requirements of the consumer.

The millennial and generation Z category is recording great demand for stylish and trendy underwear with extensive comfort. Therefore, the players in the men’s underwear market are in the process of designing such underwear to cater to the large demand from the millennial segment. For instance, Bummer, an Indian underwear brand recently launched its broad range of men’s underwear with smart designs, funky colors, and great comfort to attract the large millennial segment.

Mergers and acquisitions are bringing extensive growth opportunities for the men’s underwear market. These activities give a chance to the players for exploring untapped regions and opportunities by expanding their base.

Men’s Underwear Market: Key Players

• Ralph Lauren Corporation
• American Eagle Outfitters Inc.
• Fruit of the Loom
• Levi Strauss & Co.
• Naked Brand Group Inc.
• Perry Ellis International Inc.
• HUGO BOSS

Men’s Underwear Market: Power of Sustainability

Sustainability and eco-friendly materials are inviting great growth opportunities for the men’s underwear market across the globe. Modern consumers are becoming aware of the current environmental distress and are trying to reduce the same. For this purpose, consumers are switching to products made from eco-friendly materials. Here are some instances of such product launches:

• Duluth Trading Co. launched Eco-Cheeks range of men’s underwear made from recycled polyester derived from post-consumer plastic bottles
• Allbirds, a San Francisco-based company recently launched a collection of men’s underwear made from Trino yarn, a material made from a mix of eucalyptus fibers, elastane, and ZQ-certified merino wool; the materials are also combined with waistband elastic created from rPET and bio-nylon

Men’s Underwear Market: Growing Influence of Mono Brand Stores

Mono-brand stores may bring great growth opportunities for the men’s underwear market across the forecast period. These stores sell products of a single brand only. Jockey stores are classic instances of mono-brand stores.

Men’s Underwear Market: Change in Advertising Trends

Earlier, the brands in the men’s underwear market used to advertise their products prominently around masculinity but as the times change, the trends also change. The consumers now focus more on the features of the product such as hygiene, comfort, aesthetic appeal, and type of fabric. Therefore, the players in the men’s underwear market are changing their advertising strategies for attracting maximum sales.

Men’s Underwear Market: Geographical Perspective

The men’s underwear market can be regionally segmented into North America, Latin America, the Middle East and Africa, Asia Pacific, and Europe. North America may observe considerable growth across the forecast period of 2020-2030. The changing lifestyle choices of the people and rising metrosexual populace across the region may prove to be a prominent factor for the growth of the men’s underwear market.

Asia Pacific may also garner considerable growth for the men’s underwear market during the forecast period of 2020-2030 due to the rising disposable income of people in densely populated countries like China and India.