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Tampons Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Tampons Market: Description  

Tampons are majorly a plug made up of soft absorbent material usually cotton or rayon, which are inserted into body cavities or wounds that help absorb or keep in check different body secretions. These are cylindrically shaped structures that are available with a string, which is connected to the cylindrical plug in order to facilitate the removal process as well as an applicator that allows ease of insertion of the tampons. Tampons are mainly utilized as a female hygiene product during menstruation, when they are inserted into the vagina for the absorption of menstrual blood or for the absorption of vaginal discharges. Tampons have been proven to cause least amount of leakage and thus, ensure comfort to the users.

Several manufacturers across geographies have made available these tampons in a variety of shapes, sizes, forms and with different absorption capabilities globally. Most of the tampons that are available in the global market are usually designed in such a way that its users can use it for not more than eight hours.

Tampons Market: Trends and Opportunities

Major driving factors for the growth of the tampons market include, changing lifestyle of women globally, increasing disposable income among female population, rising number of product innovations and increasing women healthcare awareness. However, the availability of a few key challenges in the global tampons market may restrain its growth in the near future.

Some of the key restraining factors include high intensity of vendor competition, and negative publicity of tampons highlighting their adverse effects on women health. In addition, a high number of product recalls in this market may add to challenges the industry.

However, technological advancements and product innovations like miniaturization of tampons and increasing the number of tampon users through various awareness programs will continue to provide growth towards this market in the future.

Tampons Market: Region-wise Outlook

Geographically, North America holds the leading position in the global tampons market followed by Europe. Some of the major factors responsible for the growth of this market in these regions are high female healthcare awareness along with high purchasing power of the female population of these regions. New female hygiene products, such as, improved sanitary pads have also affected the market for tampons in these regions. But, these regions account for maximum sales of tampons world over due to their extensive use by the women living in developed nations, whereas there is very low penetration rate of these tampons in the developing regions of the world.

However, the increasing penetration rate of tampons in most nations of the Asia-Pacific region will contribute towards the rapid growth of this market in the region. Major driving factors for the rapid growth of this market in the region are increasing women healthcare awareness, more active lifestyle of women in these regions, and increasing purchasing power of women of these regions.

Tampons Market: Companies Mentioned in the Report

Some of the major players operating in the global tampons market are Energizer Holdings Inc., Kimberley-Clark Corporation, Procter & Gamble Co., First Quality Hygienic Inc., Johnson & Johnson, Natracare LLC, Lil-lets Group Limited, Playtex Products, Inc., Rostam Ltd., among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market 

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.


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