Tampons Market: Description
Tampons are majorly a plug made up of soft absorbent material usually cotton or rayon, which are inserted into body cavities or wounds that help absorb or keep in check different body secretions. These are cylindrically shaped structures that are available with a string, which is connected to the cylindrical plug in order to facilitate the removal process as well as an applicator that allows ease of insertion of the tampons. Tampons are mainly utilized as a female hygiene product during menstruation, when they are inserted into the vagina for the absorption of menstrual blood or for the absorption of vaginal discharges. Tampons have been proven to cause least amount of leakage and thus, ensure comfort to the users.
Several manufacturers across geographies have made available these tampons in a variety of shapes, sizes, forms and with different absorption capabilities globally. Most of the tampons that are available in the global market are usually designed in such a way that its users can use it for not more than eight hours.
Tampons Market: Trends and Opportunities
Major driving factors for the growth of the tampons market include, changing lifestyle of women globally, increasing disposable income among female population, rising number of product innovations and increasing women healthcare awareness. However, the availability of a few key challenges in the global tampons market may restrain its growth in the near future.
Some of the key restraining factors include high intensity of vendor competition, and negative publicity of tampons highlighting their adverse effects on women health. In addition, a high number of product recalls in this market may add to challenges the industry.
However, technological advancements and product innovations like miniaturization of tampons and increasing the number of tampon users through various awareness programs will continue to provide growth towards this market in the future.
Tampons Market: Region-wise Outlook
Geographically, North America holds the leading position in the global tampons market followed by Europe. Some of the major factors responsible for the growth of this market in these regions are high female healthcare awareness along with high purchasing power of the female population of these regions. New female hygiene products, such as, improved sanitary pads have also affected the market for tampons in these regions. But, these regions account for maximum sales of tampons world over due to their extensive use by the women living in developed nations, whereas there is very low penetration rate of these tampons in the developing regions of the world.
However, the increasing penetration rate of tampons in most nations of the Asia-Pacific region will contribute towards the rapid growth of this market in the region. Major driving factors for the rapid growth of this market in the region are increasing women healthcare awareness, more active lifestyle of women in these regions, and increasing purchasing power of women of these regions.
Tampons Market: Companies Mentioned in the Report
Some of the major players operating in the global tampons market are Energizer Holdings Inc., Kimberley-Clark Corporation, Procter & Gamble Co., First Quality Hygienic Inc., Johnson & Johnson, Natracare LLC, Lil-lets Group Limited, Playtex Products, Inc., Rostam Ltd., among others.
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