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Published Date: 2015-10-20Number of Pages: 71

Set-Top Boxes Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022

Global Set-top Boxes Market: Snapshot 

The two biggest advantages that set-top box manufacturers possess against conventional cable services is the ability to provide a greater variety of channels and to broadcast HD and ultra-HD channels. In the near future, increasingly digitized set-top box services coupled with highly interactive features are expected to be added, increasing the appeal of set-top boxes to consumers. This will serve as a primary driver for all set-top box manufacturers across the globe.

Another concept currently in high demand is the hybrid set-top box, which is a combination of internet-based TV services and satellite-based HD services. The hybrid set-top boxes are expected to help TV channel providers assume a better competitive role against internet-based OTT providers.

Combining all the above drivers, along with other influential factors such as the restraint due to OTT service providers and the opportunities that HEVC decoders can provide to set-top boxes, its global market is expected to progress at a CAGR of 6.4% from 2015 to 2022. This market is expected to be valued at US$16.6 bn in 2016 and US$24 bn by 2022.
 

set-top-boxes-market

 

IT and Industrial Growth in APAC Allows Better Scope for Set-top Box Companies

The rapid rates of industrialization in most Asia Pacific countries is allowing users to possess stronger purchasing capabilities, providing a wide array of regional opportunities for set-top box companies to grow. Additionally, the growth of the IT industry is helping create a better internet services infrastructure which can allow users to stream videos on demand at affordable prices. Coupled with the high population density, Asia Pacific can be a highly lucrative avenues for set-top box players in the near future.

Australia, China, and India already hold a massive base of internet users. The growing use of improved internet services along with the proliferation of smart TVs and IPTVs in this region will allow Asia Pacific to show the fastest growth rate in set-top box demand in the near future.

Users Continue to Prefer HD Set-top Boxes, Demand 4K Channels

The proliferation of HD services has been highly successful in developed economies so far, with the release of a wide choice of HD TVs and HD channels. This makes it easier for a lot of set-top box providers to access these regions. As for the emerging economies from Asia Pacific, Latin America, and the Middle East and Africa, the demand for HD viewing services is rapidly on the rise. The resultant spread of HD services across these regions and the standardization of broadcasting services has created much more favorable grounds for set-top box providers to focus on.

Additionally, the imminent commercialization of the HEVC standard for set-top boxes is expected to negate the biggest issues that services providers have with 4K video data transmission: data decoding. The HEVC-enables set-top boxes are expected to enhance the speed at which 4K video can get decoded, thereby enabling a smoother 4K experience for users in a market where the demand for it is very high.

The key players in the global set-top boxes market include Pace PLC, Cisco Systems. Inc., ARRIS Group, Inc., Samsung Electronics Co. Ltd., Technicolor SA, and Echostar Corporation.

 

Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Set-Top Boxes Market (2014 and 2022)
2.2 Global Set-Top Boxes Market, 2010 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)
2.3 Global Set-Top Boxes Market, by Type, 2014 (US$ Bn)
2.4 Global Set-Top Boxes Market, by Video Quality, 2014 (US$ Bn)
2.5 Global Set-Top Boxes Market, by Geography, 2014 (US$ Bn)

Chapter 3 Global Set-Top Boxes Market Analysis
3.1 Overview
3.2 Market Dynamics
      3.2.1 Drivers
              3.2.1.1 Proliferation of Interactive Features and Increasing Digitization of Broadcasting Services Across the Globe
              3.2.1.2 Rising Adoption of Hybrid Set-top Boxes
              3.2.1.3 Growing Demand from Emerging Regions such as Asia Pacific, Latin America, and Middle East and Africa (MEA)
      3.2.2 Restraints
              3.2.2.1 Competition from Mobile and PC Over the Top (OTT) Services and Cable Card Providers
      3.2.3 Opportunities
              3.2.3.1 Introduction of HEVC Decoder in Set-Top Box
3.3 Key Trends Analysis
3.4 Global Set-Top Boxes Market Analysis, By Type, 2010 – 2022
      3.4.1 Global Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
      3.4.2 Cable Set-Top Boxes
      3.4.3 Satellite Set-Top Boxes
      3.4.4 IPTV Set-Top Boxes
      3.4.5 Hybrid Broadcast Broadband (HBB) Set-Top Boxes
3.5 Global Set-Top Boxes Market Analysis, By Video Quality, 2010 – 2022
              3.5.1.1 Global Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
      3.5.2 Standard Definition (SD) Set-Top Boxes
      3.5.3 High Definition (HD) Set-Top Boxes
3.6 Competitive Landscape
      3.6.1 Market Share of Key Players, 2014
      3.6.2 Competitive Strategies Adopted by Leading Players
      3.6.3 Recommendations

Chapter 4 North America Set-Top Boxes Market Analysis
4.1 Key Trends Analysis
      4.1.1 North America Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
4.2 North America Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
4.3 North America Set-Top Boxes Market Revenue and Forecast, By Video Quality, 2010 – 2022 (US$ Bn)
4.4 North America Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      4.4.1 U.S.
      4.4.2 Rest of North America

Chapter 5 Europe Set-Top Boxes Market Analysis
5.1 Key Trends Analysis
      5.1.1 Europe Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
5.2 Europe Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
5.3 Europe Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
5.4 Europe Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      5.4.1 EU7 (UK, Italy, Spain, France, Germany, Belgium, and Netherlands)
      5.4.2 CIS
      5.4.3 Rest of Europe

Chapter 6 Asia Pacific Set-Top Boxes Market Analysis
6.1 Key Trends Analysis
      6.1.1 Asia Pacific Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
6.2 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
6.3 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
6.4 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      6.4.1 Japan
      6.4.2 China
      6.4.3 South Asia (India, Pakistan, Bangladesh, & Sri Lanka)
      6.4.4 Australasia (Australia, NZ & Guinea)
      6.4.5 Rest of Asia Pacific

Chapter 7 Middle East and Africa (MEA) Set-Top Boxes Market Analysis
7.1 Key Trends Analysis
      7.1.1 MEA Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
7.2 MEA Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
7.3 MEA Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
7.4 MEA Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      7.4.1 GCC Countries
      7.4.2 North Africa
      7.4.3 South Africa
      7.4.4 Rest of MEA

Chapter 8 Latin America Set-Top Boxes Market Analysis
8.1 Key Trends Analysis
      8.1.1 Latin America Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
8.2 Latin America Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
8.3 Latin America Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
8.4 Latin America Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      8.4.1 Brazil
      8.4.2 Rest of Latin America

Chapter 9 Company Profiles
9.1 Humax Co., Ltd.
9.2 Huawei Technologies Co., Ltd.
9.3 Technicolor SA
9.4 ADB (Advanced Digital Broadcast) SA
9.5 Apple, Inc.
9.6 Samsung Electronics Co. Ltd.
9.7 ARRIS Group, Inc.
9.8 EchoStar Corporation
9.9 Kaonmedia Co. Ltd.
9.10 Sagemcom SAS

List of Figures
 

FIG. 1 Market Segmentation: Global Set-Top Boxes Market
FIG. 2 Global Set-Top Boxes Market, 2010 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)
FIG. 3 Global Set-Top Boxes Market, by Type, 2014 (US$ Bn)
FIG. 4 Global Set-Top Boxes Market, by Video Quality, 2014 (US$ Bn)
FIG. 5 Global Set-Top Boxes Market, by Geography, 2014 (US$ Bn)
FIG. 6 Market Share of Key Players in Set-Top Boxes Market (2014)
FIG. 7 North America Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
FIG. 8 Europe Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
FIG. 9 Asia Pacific Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
FIG. 10 MEA Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
FIG. 11 Latin America Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Set-Top Boxes Market (2014 and 2022)
TABLE 2 Global Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 3 Global Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 4 North America Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 5 North America Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 6 North America Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
TABLE 7 Europe Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 8 Europe Set-Top Boxes Market Revenue and Forecast, by User Type, 2010 – 2022 (US$ Bn)
TABLE 9 Europe Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
TABLE 10 Projected EU7 Connected TV Adoption, 2019 (Million Units)
TABLE 11 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 12 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 13 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
TABLE 14 MEA Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 15 MEA Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 16 MEA Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
TABLE 17 Latin America Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 18 Latin America Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 19 Latin America Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)

 

A set-top box (STB) is a device that is used to convert the video content transmitted from a pay TV operator to a format compatible with an end-user or subscriber TV. STBs may receive the video content from satellite, terrestrial, cable or Internet-based transmission. STBs offer a greater number of channels compared to conventional broadcasting services and further improve the quality of the video content considerably. The introduction of high definition (HD) channels, digitization of TV broadcasting and demand for higher picture quality are resulting in the growth of STB market. With advancements in technology, STB is increasingly being used to stream digital TV content through the Internet, further enabling a user to surf the Web, stream videos, access various applications, play games, and use allied features, such as OTT services. With advanced coding and compression techniques it has become much easier to decode high-quality videos using comparatively less bandwidth. The introduction of high-efficiency video coding (HEVC) decoders in STBs is expected to boost the demand for the latter in coming years. With the inclusion of further innovations, STBs are being powered by operating systems such as Android and iOS to enhance the user interface and make the TV experience more lively and exciting than before. 

This research report provides in-depth analysis of the global STB market based on types, video quality, and geography. In terms of geographical regions, the report segments the global STB market into North America, Europe, Asia Pacific, the Middle East and Africa (MEA), and Latin America, which are analyzed in terms of revenue generation. North America is further segmented into the U.S. and Rest of North America, while Europe is divided into EU7, Commonwealth of Independent States (CIS), and Rest of Europe. Moreover, Asia Pacific is subdivided into Japan, China, South Asia, Australasia, and Rest of Asia Pacific. Also, MEA is further segmented into Gulf Cooperation Council (GCC) countries, North Africa, South Africa, and Rest of MEA, while Latin America is subdivided into Brazil and Rest of Latin America.

The report also segments the STB market based on product type into cable STBs, satellite STBs, IPTV STBs, and Hybrid Broadcast Broadband (HBB) or hybrid STBs. Segmentation based on video quality is into standard definition (SD) and high definition (HD). Furthermore, the report analyzes the factors that drive and restrain the growth of the STB market. The report also discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the popularity of STB. It also provides the market estimates and forecasts for all the segments in terms of revenue. Also provided is the market share of key players in the global STB market.

Additionally, the report includes competitive profiling of the major players engaged in offering set-top boxes. Major business strategies adopted by them, their market positioning, and various recent developments have also been identified in the research report. The major manufacturers providing set-top boxes profiled in the report include HUMAX Electronics Co., Ltd., Huawei Technologies Co., Ltd., Technicolor SA, ADB (Advanced Digital Broadcast)SA, Apple Inc., Samsung Electronics Co. Ltd., ARRIS Group, Inc., EchoStar Corporation, Kaonmedia Co. Ltd., and Sagemcom SAS.

The global set-top boxes market is segmented as below:

Set-Top Boxes Market
 

By Type

  • Cable Set-Top Boxes
  • Satellite Set-Top Boxes
  • IPTV SET-Top Boxes
  • HBB Set-Top Boxes

By Video Quality

  • Standard Definition Set-Top Boxes
  • High Definition Set-Top Boxes

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa