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Published Date: 2015-10-20Number of Pages: 71

Set-Top Boxes Market (By Type - Cable Set-Top Boxes, Satellite Set-Top Boxes, IPTV Set-Top Boxes and HBB Set-Top Boxes; By Video Quality - Standard Definition Set-Top Boxes and High Definition Set-Top Boxes) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022

 

A set-top box (STB) is a device that is used to convert the video content transmitted from a pay TV operator to a format compatible with an end-user or subscriber TV. STBs may receive the video content from satellite, terrestrial, cable or Internet-based transmission. STBs offer a greater number of channels compared to conventional broadcasting services and further improve the quality of the video content considerably. The introduction of high definition (HD) channels, digitization of TV broadcasting and demand for higher picture quality are resulting in the growth of STB market. With advancements in technology, STB is increasingly being used to stream digital TV content through the Internet, further enabling a user to surf the Web, stream videos, access various applications, play games, and use allied features, such as OTT services. With advanced coding and compression techniques it has become much easier to decode high-quality videos using comparatively less bandwidth. The introduction of high-efficiency video coding (HEVC) decoders in STBs is expected to boost the demand for the latter in coming years. With the inclusion of further innovations, STBs are being powered by operating systems such as Android and iOS to enhance the user interface and make the TV experience more lively and exciting than before. 

This research report provides in-depth analysis of the global STB market based on types, video quality, and geography. In terms of geographical regions, the report segments the global STB market into North America, Europe, Asia Pacific, the Middle East and Africa (MEA), and Latin America, which are analyzed in terms of revenue generation. North America is further segmented into the U.S. and Rest of North America, while Europe is divided into EU7, Commonwealth of Independent States (CIS), and Rest of Europe. Moreover, Asia Pacific is subdivided into Japan, China, South Asia, Australasia, and Rest of Asia Pacific. Also, MEA is further segmented into Gulf Cooperation Council (GCC) countries, North Africa, South Africa, and Rest of MEA, while Latin America is subdivided into Brazil and Rest of Latin America.

The report also segments the STB market based on product type into cable STBs, satellite STBs, IPTV STBs, and Hybrid Broadcast Broadband (HBB) or hybrid STBs. Segmentation based on video quality is into standard definition (SD) and high definition (HD). Furthermore, the report analyzes the factors that drive and restrain the growth of the STB market. The report also discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the popularity of STB. It also provides the market estimates and forecasts for all the segments in terms of revenue. Also provided is the market share of key players in the global STB market.

Additionally, the report includes competitive profiling of the major players engaged in offering set-top boxes. Major business strategies adopted by them, their market positioning, and various recent developments have also been identified in the research report. The major manufacturers providing set-top boxes profiled in the report include HUMAX Electronics Co., Ltd., Huawei Technologies Co., Ltd., Technicolor SA, ADB (Advanced Digital Broadcast)SA, Apple Inc., Samsung Electronics Co. Ltd., ARRIS Group, Inc., EchoStar Corporation, Kaonmedia Co. Ltd., and Sagemcom SAS.

The global set-top boxes market is segmented as below:

Set-Top Boxes Market
 

By Type

  • Cable Set-Top Boxes
  • Satellite Set-Top Boxes
  • IPTV SET-Top Boxes
  • HBB Set-Top Boxes

By Video Quality

  • Standard Definition Set-Top Boxes
  • High Definition Set-Top Boxes

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Set-Top Boxes Market (2014 and 2022)
2.2 Global Set-Top Boxes Market, 2010 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)
2.3 Global Set-Top Boxes Market, by Type, 2014 (US$ Bn)
2.4 Global Set-Top Boxes Market, by Video Quality, 2014 (US$ Bn)
2.5 Global Set-Top Boxes Market, by Geography, 2014 (US$ Bn)

Chapter 3 Global Set-Top Boxes Market Analysis
3.1 Overview
3.2 Market Dynamics
      3.2.1 Drivers
              3.2.1.1 Proliferation of Interactive Features and Increasing Digitization of Broadcasting Services Across the Globe
              3.2.1.2 Rising Adoption of Hybrid Set-top Boxes
              3.2.1.3 Growing Demand from Emerging Regions such as Asia Pacific, Latin America, and Middle East and Africa (MEA)
      3.2.2 Restraints
              3.2.2.1 Competition from Mobile and PC Over the Top (OTT) Services and Cable Card Providers
      3.2.3 Opportunities
              3.2.3.1 Introduction of HEVC Decoder in Set-Top Box
3.3 Key Trends Analysis
3.4 Global Set-Top Boxes Market Analysis, By Type, 2010 – 2022
      3.4.1 Global Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
      3.4.2 Cable Set-Top Boxes
      3.4.3 Satellite Set-Top Boxes
      3.4.4 IPTV Set-Top Boxes
      3.4.5 Hybrid Broadcast Broadband (HBB) Set-Top Boxes
3.5 Global Set-Top Boxes Market Analysis, By Video Quality, 2010 – 2022
              3.5.1.1 Global Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
      3.5.2 Standard Definition (SD) Set-Top Boxes
      3.5.3 High Definition (HD) Set-Top Boxes
3.6 Competitive Landscape
      3.6.1 Market Share of Key Players, 2014
      3.6.2 Competitive Strategies Adopted by Leading Players
      3.6.3 Recommendations

Chapter 4 North America Set-Top Boxes Market Analysis
4.1 Key Trends Analysis
      4.1.1 North America Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
4.2 North America Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
4.3 North America Set-Top Boxes Market Revenue and Forecast, By Video Quality, 2010 – 2022 (US$ Bn)
4.4 North America Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      4.4.1 U.S.
      4.4.2 Rest of North America

Chapter 5 Europe Set-Top Boxes Market Analysis
5.1 Key Trends Analysis
      5.1.1 Europe Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
5.2 Europe Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
5.3 Europe Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
5.4 Europe Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      5.4.1 EU7 (UK, Italy, Spain, France, Germany, Belgium, and Netherlands)
      5.4.2 CIS
      5.4.3 Rest of Europe

Chapter 6 Asia Pacific Set-Top Boxes Market Analysis
6.1 Key Trends Analysis
      6.1.1 Asia Pacific Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
6.2 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
6.3 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
6.4 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      6.4.1 Japan
      6.4.2 China
      6.4.3 South Asia (India, Pakistan, Bangladesh, & Sri Lanka)
      6.4.4 Australasia (Australia, NZ & Guinea)
      6.4.5 Rest of Asia Pacific

Chapter 7 Middle East and Africa (MEA) Set-Top Boxes Market Analysis
7.1 Key Trends Analysis
      7.1.1 MEA Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
7.2 MEA Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
7.3 MEA Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
7.4 MEA Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      7.4.1 GCC Countries
      7.4.2 North Africa
      7.4.3 South Africa
      7.4.4 Rest of MEA

Chapter 8 Latin America Set-Top Boxes Market Analysis
8.1 Key Trends Analysis
      8.1.1 Latin America Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
8.2 Latin America Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
8.3 Latin America Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
8.4 Latin America Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
      8.4.1 Brazil
      8.4.2 Rest of Latin America

Chapter 9 Company Profiles
9.1 Humax Co., Ltd.
9.2 Huawei Technologies Co., Ltd.
9.3 Technicolor SA
9.4 ADB (Advanced Digital Broadcast) SA
9.5 Apple, Inc.
9.6 Samsung Electronics Co. Ltd.
9.7 ARRIS Group, Inc.
9.8 EchoStar Corporation
9.9 Kaonmedia Co. Ltd.
9.10 Sagemcom SAS

List of Figures
 

FIG. 1 Market Segmentation: Global Set-Top Boxes Market
FIG. 2 Global Set-Top Boxes Market, 2010 – 2022, Revenue (US$ Bn) and Y-o-Y Growth (%)
FIG. 3 Global Set-Top Boxes Market, by Type, 2014 (US$ Bn)
FIG. 4 Global Set-Top Boxes Market, by Video Quality, 2014 (US$ Bn)
FIG. 5 Global Set-Top Boxes Market, by Geography, 2014 (US$ Bn)
FIG. 6 Market Share of Key Players in Set-Top Boxes Market (2014)
FIG. 7 North America Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
FIG. 8 Europe Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
FIG. 9 Asia Pacific Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
FIG. 10 MEA Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)
FIG. 11 Latin America Set-Top Boxes Market Revenue and Y-o-Y Growth, 2010 – 2022 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Set-Top Boxes Market (2014 and 2022)
TABLE 2 Global Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 3 Global Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 4 North America Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 5 North America Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 6 North America Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
TABLE 7 Europe Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 8 Europe Set-Top Boxes Market Revenue and Forecast, by User Type, 2010 – 2022 (US$ Bn)
TABLE 9 Europe Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
TABLE 10 Projected EU7 Connected TV Adoption, 2019 (Million Units)
TABLE 11 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 12 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 13 Asia Pacific Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
TABLE 14 MEA Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 15 MEA Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 16 MEA Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)
TABLE 17 Latin America Set-Top Boxes Market Revenue and Forecast, by Type, 2010 – 2022 (US$ Bn)
TABLE 18 Latin America Set-Top Boxes Market Revenue and Forecast, by Video Quality, 2010 – 2022 (US$ Bn)
TABLE 19 Latin America Set-Top Boxes Market Revenue and Forecast, by Region, 2010 – 2022 (US$ Bn)

 

Increases in the digitization switchover are expected to propel the demand for digital content among end-users in the coming years. The demand for set-top boxes from pay TV operators is expected to increase, as they enable faster adoption of digital TV services among end-users. Apart from providing digital TV services, a set-top box also helps the user take advantage of interactive services such as personal video recording, shopping, and gaming on an ordinary TV. This helps pay TV operators enhance their end-users’ experience and increase the adoption of their broadcasting content among them. The global set-top boxes market had generated revenues of US$ 14.41 Bn in 2014 and the market revenue is projected to expand at a CAGR of 6.4% during the forecast period (2015–2022) to reach US$ 24.00 Bn by 2022.

The set-top boxes market is categorized based on type into cable, satellite, IPTV, and hybrid broadcast broadband (HBB) set-top box. The increasing adoption of the digital switchover in several countries is expected to boost the market for cable and satellite set-top boxes. Moreover, pay TV operators are facing high competition from over-the-top (OTT) service providers because of Internet video offerings. Adoption of IPTV and HBB set-top boxes helps pay TV operators overcome this challenge and thereby improve their market positioning. The growth of cable and satellite set-top boxes is expected to be driven by demand from developing economies such as Asia Pacific and Latin America. Countries such as China, India, Brazil, Russia, and Mexico are expected to witness significant growth in demand for cable and satellite STBs in the coming years. North America and Europe are expected to see significant growth in demand for IPTV and HBB set-top boxes, driven by growing demand for Internet-based content. 

The set-top box market is also categorized based on video quality into standard definition (SD) and high definition (HD) set-top box. The demand for HD set-top boxes is expected to rise due to growing demand for HD broadcasting content among end-users. 

set-top-boxes-market

 

In recent years, the set-top boxes market has witnessed significant merger and acquisition activity. Additionally, key players are increasing their partnerships with pay TV operators and broadcast content providers in order to enhance their market presence. Set-top box manufacturers are also partnering with semiconductor manufacturers in order to boost innovation and reduce the time-to-market for new set-top technologies. Due to the introduction of 4K and 8K video formats, many set-top box manufacturers are increasing investments in research and development to offer new set-top boxes which would cater to broadcasting in these formats. Moreover, the demand for HEVC-enabled STBs is expected to increase among end-users in North America and Europe with the introduction of 4K and 8K TVs. In 2014, some of the key set-top box manufacturers included ARRIS Group, Inc., Pace PLC, Cisco Systems, Inc., Samsung Electronics Co. Ltd., and EchoStar Corp. The recent merger and acquisition of Cisco Systems, Inc. by Technicolor SA and Pace PLC by ARRIS Group, Inc. is expected to change the market scenario significantly.


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