Global Electric Shavers Market:
Electric shavers are being increasingly preferred to manual razors across the world due to greater comfort these provide to the user. Electric shavers contain an assembly of one or multiple blades that are operated by a battery or a plug-in power source. These make the process of shaving more convenient as well as safer than manual razors due to their automated function and inclusion of safety components such as a guard plate to protect the chin from the device. The increasing attention paid by the modern man to personal grooming has driven the global electric shavers market and will continue to be an influential factor in the growth of the market in the next few years.
The report on the global electric shavers market answers pertinent questions having a bearing on the market’s performance. The major players in the electric shavers market are profiled in the report in order to brief the readers about the competitive landscape of the market. The major segments of the market are also examined in the report to provide a comprehensive overview of the market. The key trends observed in the market are also analyzed in the report to enable market participants to make decisions based on up-to-date intelligence about the expected trajectory of the market.
Global Electric Shavers Market: Drivers and Restraints
Increasing beauty consciousness among women and men across the world is the primary driver of the global electric shavers market. Women have always been the target population for manufacturers of various beauty and personal care products. However, men have also become increasingly interested in personal care and grooming. This has led to near-universal demand for various beauty products, shavers being one of the most important of them.
The convenience of electric shavers over manual razors is another key driver of the global electric shavers market. Electric shavers are safer than manual razors due to the mechanized limits on how much of the blade can be exposed to the skin. This is effective in preventing cuts and scrapes, massively improving the overall performance of the shaver.
Electric shavers also function faster than manual razors due to their mechanized action, and often do not require shaving gels or creams. This reduces the overall expenditure required by the user on personal care products. Many advanced electric shavers also require less maintenance than manual razors and last longer, which increases their appeal.
Global Electric Shavers Market: Geographical Dynamics
Among the major regional segments of the global electric shavers market, Asia Pacific has emerged as a major market due to the increasing disposable income of consumers in the region. The personal care and beauty devices industries are experiencing robust growth in Asia Pacific due to the increasing interest of consumers. Electric shavers are among the most commonly used products in the personal care market. Large population in India and China and rapid rate of urbanization in these countries are the major drivers of the electric shavers market, with urban consumers increasingly starting to adopt Western fashion values, which includes regular shaving.
Major companies operating in the global electric shavers market are Procter & Gamble, The Gillette Company, Conair Corporation, Koninklijke Philips Electronics N.V., Braun GmbH, Remington Products Company, Wahl Clipper Corporation, and Spectrum Brands Holdings, Inc.
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