Global Shavers Market: Snapshot

The global market for shavers has been witnessing a significant rise in its valuation since the recent past, thanks to the increased focus of consumers on personal grooming. Nowadays, people across the world are more concerned about not just their face but their overall physical appearance, owing to which, they are prompted to shave body hair. The rising awareness pertaining to personal cleanliness and hygiene also has a remarkable contribution to this, which is reflecting greatly on the demand for various shaving products, leading to a substantial growth of the market for shavers, globally.

The escalating disposable income of consumers, enabling them to spend on expensive products, has been an important factor behind this phenomenal rise of this market and is expected to continue to aid the market over the forthcoming years. Females in developed countries have also surfaced as prominent consumers of shavers, which is also projected to influence the market further in the near future. However, the disinterest for personal grooming and the lack of knowledge concerning personal hygiene among women in emerging economies may affect the market’s progress to some extent over the next few years.

In 2015, the global market for shavers was worth US$46.38 bn. Rising at a healthy CAGR of 4.80% between 2016 and 2024, the opportunity in this market is likely to increase to US$70.24 bn by the end of 2024.

shavers market

Non-electric Shavers to Continue Attracting More Demand than Electric Ones

Electric and non-electric are the two main varieties of shavers available in the global market. Due to their user-friendly features and non-dependence on electricity or battery for operations, non-electric shavers have been more popular among consumers. In 2015, the non-electric shavers segment led this market with a share of 76.5%. Analysts project the segment to continue its leading steak over the next few years. Electric shavers, on the other hand, is exhibiting significant potential for future growth on the grounds of the increasing awareness among consumers pertaining to their efficiency.

General merchandising/mass stores, health and beauty stores, and supermarkets and hypermarkets are the key distribution channels of shavers across the world. As supermarkets and hypermarkets witness a relatively higher footfall and sell products in large quantities, they hold the most prominent share in the global market for shavers and are anticipated to retain their dominance over the forthcoming years.

Europe to Continue on Top Position

North America, Latin America, the Middle East, Europe, Africa, and Asia Pacific have surfaced as the prime regional segments of the worldwide market for shavers. Europe led this market with a share of nearly 43% in 2015. Thanks to the economic recovery in this region, which is instilling confidence among consumers to again shift to system razors and electric shavers, the Europe market for shavers is likely to continue on top in the years to come.

Among other regional markets, Asia Pacific and Latin America are expected to exhibit promising opportunities for growth in the near future, thanks to the rising urbanization and increase in consumers’ purchasing power.

Some of the leading players functional in the global market for shavers are Panasonic Corp., Koninklijke Philips N.V., Energizer Holdings Inc., Conair Corp., The Procter & Gamble Co., Spectrum Brands Holdings Inc., Super-Max Group, Wahl Clipper Corp., and SOCIÉTÉ BIC.

Global Shavers Market: Overview

Shavers market has shown significant growth over the years owing to the rising need of removing facial hair among the male population. Rising consciousness towards personal grooming and increasing preferences towards shaving products for removing body hair are triggering the growth of the global shavers market.

The market for shavers market is mainly driven by the consciousness towards personal grooming, increase in female shaving products and transition in focus from facial hair removal to body shaving among the male population. In recent year’s population from both the genders are inclined towards personal grooming. Consumers have shown inclination towards shaving body hair such as chest hair, arm pits, legs and arms.

Increasing acceptance of spending on personal care products among men is also resulting towards the positive impact upon the global shavers market. Further, the rising purchasing power of the consumers residing in the developing countries is another major factor that is fueling the growth of the shavers market. Additionally, increasing endorsements by celebrities for shaving products has also urged the population to opt for shaving products as well. Thus, the impact of this driver is medium at present and the same is expected to be high by the end of the forecast period.

The shavers market is also driven by the increasing demand for shaving products among the female population. Few factors include rising female workforce, and increasing awareness about hygiene among others. Currently, females have become more conscious about their outlook and removal of body hair is one of the prime concerns among the population. Females are also driven towards removing their body hair due to societal and/or media pressure. Peer pressure is another major factor that has led this population towards shaving.

Global Shavers Market: Future Potential

Further, exposure towards varieties of shaving products for females by way of advertising through television and print media among others is another major factor that has led females towards the purchase of shaving products, which in turn has shown a positive impact on the growth of the shavers market. The impact of this driver is expected to strengthen by the end of the forecast period.

On the other hand, weak female target audience coupled with high prices of electric shavers is restraining the global shavers market in recent years. Females are targeted as a lucrative segment but exposure regarding the usages of shaving products is weak in the developing countries thus restraining the global shavers market. Electric shavers are relatively expensive compared to their non-electric counterparts. Due to this, the penetration rate of such products are very less since majority of the consumers refrain themselves from purchasing such products.

Moreover, adoption of greener alternatives is generating opportunities to the global shavers market. Increasing awareness towards protecting the environment, recyclable razors and electric shavers are preferred and are thus generating opportunities to the global shavers market.

Global Shavers Market: Segmentation

By different product type the market of global shavers has been segmented into electric shavers and non-electric shavers. Non electric shavers dominated the market over the years due their low price compared to the electric shavers. The market has been further segmented by end use and distribution channel. By end use the global shavers market has been segmented into male and female. Shavers used by male dominated the market in 2015 as it is considered as an essential necessity, although women are also considered as a lucrative target audience for the manufacturers in recent years for the shaving products.

By distribution channel the shavers market has been segmented into health and beauty stores, general merchandising or mass stores, super markets and hyper markets and others. Super Markets and Hyper Markets dominated the global shavers market in 2015. By geography the global shavers has been segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. Europe dominated the both electric shavers and non-electric shavers. Asia Pacific showed the fastest growth in 2015 for the global shavers market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

The global shavers market can be segmented as follows:-

By Product Type

  • Electric
  • Non-Electric

By End User

  • Male
  • Female

By Distribution Channel

  • Health and Beauty Stores
  • General Merchandising/Mass Stores
  • Super Markets and Hyper Markets
  • Others

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
  • Latin America

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Chapter 1 Preface 
1.1 Research Scope and Market Segmentation
1.2 Research Highlights

Chapter 2 Assumptions and Research Methodology
2.1 Assumptions and Acronyms Used
2.2 Research Methodology

Chapter 3 Executive Summary
3.1 Market Snapshot

Chapter 4 Market Overview
4.1 Market Introduction and Key Trends Analysis
4.2 Market Drivers and Restraints Snapshot Analysis
      4.2.1 Market Drivers
      4.2.2 Market Restraints
      4.2.3 Market Opportunities
4.3 Global Shavers Market, Market Attractiveness Analysis, by Product, 2016
4.4 Global Shavers Market, Revenue and Volume Forecast, 2015-2024 (USD Billion & Billion Units

Chapter 5 Global Shavers Market Analysis, by Product Type, 2015–2024
5.1. Global Shaver Market Revenue and Volume Share Analysis, by Product Type, 2015 & 2024
5.2. Global Shavers Market, Revenue and Volume Forecast, by Product Type, 2015-2024

Chapter-6 Global Shavers Market Analysis, by End Use, 2015–2024
6.1. Global Shaver Market Revenue and Volume Share Analysis, by End Use, 2015 & 2024
6.2. Global Shavers Market, Revenue and Volume Forecast, by End Use, 2015-2024

Chapter 7 Global Shavers Market Analysis, by Distribution Channel, 2015–2024
7.1 Global Shaver Market Revenue and Volume Share Analysis, by Distribution Channel, 2015 & 2024
7.2 Global Shavers Market, Revenue and Volume Forecast, by Distribution Channel, 2015-2024

Chapter 8 Global Shavers Market Analysis, by Region, 2015–2024
8.1. Geographical Scenario
8.2. Global Shavers Market Revenue and Volume Share Analysis, by Region, 2015 & 2024
8.3. Global Shavers Market, Revenue and Volume Forecast, by Region, 2015-2024

List of Tables

Table 1 Global Shavers Market, Revenue  Forecast, by Product Type, 2015-2024 (USD Billion)
Table 2 Global Shavers Market, Volume Forecast, by Product Type, 2015-2024 (Billion Units)
Table 3 Global Shavers Market, Revenue  Forecast, by End Use, 2015-2024 (USD Billion)
Table 4 Global Shavers Market, Volume Forecast, by  End Use 2015-2024 (Billion Units)
Table 5 Global Shavers Market, Revenue  Forecast, by Distribution Channel, 2015-2024 (USD Billion)
Table 6 Global Shavers Market, Volume Forecast, by Distribution Channel, 2015-2024 (Billion Units)
Table 7 Global Shavers Market, Revenue  Forecast, by Region, 2015-2024 (USD Billion)
Table 8 Global Shavers Market, Volume Forecast, by Region, 2015-2024 (USD Billion)

List of Figures 

Figure 1 Report Scope and Market Segmentation 
Figure 2 Research Methodology
Figure 3 Market Snapshot
Figure 4 Market Drivers and Restraints Snapshot Analysis
Figure 5 Global Shavers Market, Market Attractiveness Analysis, by Product, 2016
Figure 6 Global Shavers Market, Revenue and Volume Forecast, 2015-2024 (USD Billion and Billion Units)
Figure 7 Global  Shaver Market Revenue Share Analysis, by Product Type, 2015 & 2024
Figure 8 Global Shaver Market, Volume Share Analysis, by Product Type, 2015 & 2024
Figure 9 Global  Shaver Market Revenue Share Analysis, by End Use, 2015 & 2024
Figure 10 Global Shaver Market, Volume Share Analysis, by End Use, 2015 & 2024
Figure 11 Global Shaver Market Revenue Share Analysis, by Distribution Channel, 2015 & 2024
Figure 12 Global Electric Shaver Market Volume Share Analysis, by Distribution Channel, 2015 & 2024
Figure 13 Geographical Scenario
Figure 14 Global Shavers Market Revenue Share Analysis, by Region, 2015 & 2024
Figure 15 Global Shavers Market, Volume Share Analysis, by Region, 2015 & 2024

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