Global Low-calorie Food Market: Snapshot 

As per the World Health Organization (WHO), obesity and overweight conditions in people have resulted in about 44% of diabetes, 7–41% of certain cancers, and 23% of ischaemic heart disease, worldwide. Another disturbing figure released by the WHO shows that around 42 million preschool children were overweight in 2013. Such alarming instances of obesity and overweight issues that often result in chronic maladies such as diabetes have been the single-most important driver of demand in the global low-calorie food market. 

Other factors such as a shift towards a sedentary lifestyle on account of work pressure and the rising population of health conscious people too have stimulated demand for low-calorie food having crucial health benefits. A factor restraining the market’s growth is the high cost of such products, which somewhat hinders their quick offtake.  The global market for low-calorie food was worth US$7.419 bn in 2013. Some of the big names operating in the market are Nestle S.A., PepsiCo Inc., Ajinomoto Co., Inc., the Coca-Cola Company, Groupe Danone, Bernard Food Industries, Inc., and Cargill, Inc. 

Sucralose Leads Market on Account of its Health Benefits 

The global market for low-calorie food can be classified based on various parameters. Depending upon the type of product, for example, it can be classified into saccharin, stevia, cyclamate, aspartame, and sucralose. Among them, sucralose, which is a calorie-free artificial sweetener, is anticipated to outpace all other segments in terms of growth rate. It has already found wide application in a broad range of lower-calorie foods, including fizzy drinks, table top sweeteners, chewing gum, baking mixes, salad dressings, and breakfast cereals. This is because sucralose is mostly rejected by the body and the meagre 8% to 20% is drained through urine. In fact, the European Union’s Scientific Committee on Food (SCF) has declared sucralose to be completely safe for health after thorough research and studies. 

Besides sucralose, stevia too has been enjoying soaring popularity in the market due to the growing preference of consumers for natural products sans additives. Further, on account of being a cent percent natural sweetener, stevia is giving other high-intensity artificial sweeteners such as aspartame, saccharin, and sucralose a strong competition. Among the three artificial sweeteners, aspartame has found wide applications in different food products. 

Application-wise, the market can be divided into food, beverages, healthcare, and tabletop. The use of low-calorie food products in the beverages sector is predicted to exhibit a CAGR of 5.9% during the period between 2014 and 2019.  

Asia Pacific to Clock Maximum Growth Rate due to Large Diabetic Population 

Geographically, the global market for low-calorie food can be segmented into Asia Pacific, Europe, North America, and the Rest of the World. The U.S. in North America and the U.K. in Europe account for the maximum number of obese people in the world. As a result their markets have raked in strong revenues so far. While North America dominates the global market for low-calorie food, Europe follows next with a substantial market share. 

In the coming years, Asia-Pacific region is slated to clock maximum growth because of the rapidly growing preference for low-calorie dairy beverages in different Asian nations. At the forefront of driving the demand in the region are the densely populated, fast developing countries of China and India that are home to a burgeoning number of diabetic people who need low-calorie food. Brazil in Latin America has also contributed majorly to the market with a robust demand.  

Low-calorie food substances are sweeteners used to replace sugar. Due to the concentrated sweetening power present in low-calorie food substances, these products are consumed in small amounts to develop the same extent of sweetness. 
The research report on low-calorie food market covers all the major driving forces of the sweetener market along with the performance in regions such as the U.K., Europe, Australia, the U.S., and other regions in Asia-Pacific. The most common driving factors of this market include, increasing number of people suffering from diabetes, rising obesity, and increasing health awareness which in turn have fuelled the growth and purchase of low-calorie food products among consumers. 
In 2013, the global low-calorie food market was valued at USD 7,418.6 million. Based on application type, the market is classified as beverages, food, healthcare, tabletop, and others, while on the basis of product segment the market comprises Aspartame, Sucralose, Stevia, Saccharin and Cyclamate – as some of the major broad categories. 
This report also provides insights to altering industry dynamics and its impact on global market growth during the period 2014 – 2019. 
The Porter’s Five Force Analysis, SWOT analysis, and Value Chain Analysis provided in the low-calorie market report further helps to gain an understanding on the competitive scenarios across different levels, while the Market Attractiveness Analysis included in the market research report analyzes various services for their attractiveness on the basis of CAGR, market size, market figures, and overall growth potential during the forecast period.
Overview of the Low-calorie Food Market 
The low-calorie food market has lately witnessed demanding activities from various industry participants across the supply chain to make healthier food choices. Consumers are demanding a greater variety of low-calorie products such as, dairy products, salad dressings, new-age beverages, low-calorie foods, and sugar-free chewing gums as preferable choices for the sugar substitutes. These products represent as the fastest expanding markets within the low-calorie food industry.  
Other low-calorie products such as Glucerna SR, Sugar Free, and Splenda tablets also offer great opportunities for Low Calorie food manufacturers in this growing market. The consumption of low-calorie food products is extremely high due to the rising cases of diabetes and obesity in different parts of the world. 
Obesity has become a global health concern, perhaps the most challenging health problems among the geriatric population, as well as children. Similarly, the rising number of diabetes cases is high globally. The major countries affected by these conditions are India, China, and Brazil, and therefore, the demand for low-calorie food products in these regions soars.  
Consumer demands and usage of low-calorie food products in the beverages sector is predicted to rise by 5.9% CAGR in the forecast period, 2014 to 2019. Among the different products in low-calorie market, Aspartame is the most widely used artificial sweetener. Moreover, sucralose is gaining more popularity than aspartame expecting to be the fastest growing consumer preference segment among all-natural products. Stevia, on the other hand, is giving tough competition to other high-intensity sweeteners such as saccharin, sucralose, and aspartame. 
Regional data has been provided for North America, Europe, Asia Pacific and Rest of the World (RoW). Among these, the U.S. is the largest low-calorie food market. This region is followed by the European countries, and other developing nations in the Asia-Pacific region which are likely to show an upsurge in the next five years. 
Companies mentioned
Some of the active key players operating in the market are The Coca-Cola Company, McNeil Nutritionals, LLC, PepsiCo Inc., Ajinomoto Co., Inc., Groupe Danone, Nestle S.A., Inc., Cargill Incorporated, and Bernard Food Industries.
Major geographies analyzed under this research report are: 
  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements in the micro servers industry
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments