Get In Touch

A supplement is a product that reinforces nutritional balance. Veterinary supplements are products such as capsules and tablets that cover the deficiency in nutrition in animals.

The global veterinary supplements market is primarily driven by an increase in disposable income and a rise in the adoption of pets. In recent times, the number of pet owners has been increasing significantly across the world. According to a study published by the Humane Society of the United States (2016), almost 70% of households own at least one pet, and 50% of all households own more than one pets in the U.S. Altogether, there are almost 87.0 million cats and 80 million dogs in homes across the U.S., and the number is anticipated to rise in the future. In addition, the animal industry has a strong impact on the overall economy. For instance, the equine industry involves breeding, keeping, and overall management of horses and shows a strong impact on the overall economy. The industry creates income opportunities for several veterinary physicians, equestrians, and others. Additionally, it creates opportunities for the sale of equine healthcare products. According to the American Horse Council, the equine industry estimated that the same industry directly and indirectly contributed approximately US$ 39 Bn and US$ 63 Bn, respectively, to the U.S. economy in 2016. On the other hand, the equine industry generates almost US$ 122.1 Bn per year. Hence, a strong economic impact of equine industry is expected to drive the global equine health care market. However, lack of awareness about nutritional diets for pets and availability of low quality supplements for pets are likely to restrain the growth of the global veterinary supplements market during the forecast period.

A rise in the incidence of animal diseases across the globe has prompted pet owners to take measures to keep their pets secure. Pets require frequent health checkups, diagnosis, and treatment in order to avoid medical conditions. Increase in the cost of modern medicines and supplements has become a concern for pet owners. Therefore, a rise in the availability of health insurance policies for pets is expected to present expansion opportunities for the global veterinary supplements market in the coming years. 

In terms of supplement, the global veterinary supplements market can be segmented into minerals, vitamins, proteins or amino acids, enzymes, and others. In addition, the global veterinary supplements market is classified into companion segment and livestock segment, in terms of animal type. The companion segment can be further divided into canine, feline, equine, and others. The livestock segment can be further categorized into bovine, ovine, porcine, poultry, and others. Based on distribution channel, the global veterinary supplements market can be classified into veterinary hospitals and clinics, retail pharmacies and drug stores, and others.

In terms of region, the global veterinary supplements market can be categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America has a robust equine health care industry. Health care expenditure on animals accounted for almost 0.4% of GDP in North America in 2017. North America dominated the global veterinary supplements market in 2017 in terms of market share. The market in the region is expected to expand at a prominent growth rate during the forecast period, owing to a significant adoption rate of pets per household, rise in interest in pet care, and robust animal health care expenditure. Europe held a key share of the veterinary supplements market in 2017, due to higher pet adoption by households and significant animal health care expenditure in Western Europe. Latin America constituted a prominent market share in 2017, and the market in the region is expected to expand at a rapid growth rate in the near future. This is due to an increase in the rate of pet adoption among households, a robust animal breeding industry in the region, and high animal health care expenditure (particularly in Brazil).

Key players operating in the global veterinary supplements market are Amorvet, P.S. Healthcare, The Daniel Baum Company, Nutri-Vet, Equine Products U.K. Ltd., Vetoquinol, Dechra, Ceva Sante Animale, Purina, and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Veterinary Supplements Market

Pre Book