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Growing Concerns over Reduction in Sugar Consumption Fueling Polyols Market Growth

An alarming rate of obesity and diabetes among individuals has created a demand for polyols in the F&B industry. Hence, leading manufacturers in the U.S. polyols market are investing in the state-of-the-art technology to increase their production capabilities. For instance, BASF-a leading manufacturer of isocyanates and polyols in North America is committed to invest in process engineering and cutting-edge technology to meet end user expectations. Companies in the market for U.S. polyols are increasing efforts to gain in-depth expertise in production technologies to meet industry standards. They are providing training to workers and employees, which ensures a fleet of highly-skilled staff while abiding to safety norms.

Companies in the U.S. polyols market are focusing on product innovations that cater to reduction in sugar consumption worldwide. Growing awareness about sugar alternatives are contributing toward the growth of the market. Such drivers are anticipated to boost revenue of the U.S. polyols market. The global market is projected to reach ~US$ 1.3 Bn by the end of 2027.

us polyols market infographic

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Companies Capitalize on Demand for Low-calorie Sweeteners in F&B Products

Low-calorie sweeteners are preferred by pro-health consumers. Hence, companies in the U.S. polyols market are tapping opportunities in the ever-evolving F&B industry to capitalize on the demand for low-calorie sweeteners. For instance, Cargill-a U.S. supplier of agricultural products has gained expertise in the production of polyols that are ideal as sugar alternatives and help to support oral health. This is evident since F&B application segment is anticipated for exponential growth during the forecast period. The U.S. polyols market is estimated to reach an output of ~400 kilo tons by the end of 2027.

Companies in the market for U.S. polyols are increasing R&D to strike the right balance between health and indulgence, since customers are not willing to give up the satisfaction of sweetness in food and beverages. On the other hand, polyols are being highly publicized to reduce the glycemic index in individuals. The excellent processing stability of polyols is increasingly catching the attention of manufacturers in the market for U.S. polyols.

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Growth Opportunities in Personal Care Sector for Manufacturers

Apart from the F&B industry, companies in the U.S. polyols market are tapping opportunities in the personal and consumer care sector. Likewise, manufacturers are increasing research to develop naturally occurring sweeteners by selecting specific sugar compositions such as sorbitol, mannitol, erythritol, and the likes for a variety of personal care applications. This is justified since sorbital type segment is anticipated to lead the U.S. polyols market and is projected for aggressive growth during the forecast period. Thus, companies are utilizing sorbitol for the development of hair care products. For instance, leading U.S.-based ingredient provider Ingredion is tapping opportunities in personal and oral care applications with the help sorbitol in hair styling and mouthwash products.

The U.S. polyols market is undergoing change, since manufacturers are increasing their efficacy in non-food applications such as cosmetics and personal care products. Companies in the market for U.S. polyols are developing liquid polyols that act as flexibility enhancers in personal care products.

Awareness about Appropriate Proportion of FODMAPs Reduce Incidences of IBS

Low-calorie foods are in high demand among health-conscious consumers worldwide. Hence, consumers are opting for FODMAP (Fermentable Oligosaccharides, Disaccharides, Monosaccharides, and Polyols) diet to improve the quality of life. However, high prevalence of irritable bowel syndrome (IBS) associated with low FODMAP diet acts as a barrier for companies in the U.S. polyols market. Hence, companies in the market for U.S. polyols are increasing awareness that FODMAPs are beneficial for individuals, and lowering FODMAPs should be carried out only under special guidance from fitness experts.

On the other hand, companies in the U.S. polyols market are exploring untapped opportunities in confectionary applications to help stakeholders bake sugar-free confections. Polyols are acquiring popularity in the development of reduced-sugar products and sugar-free formulations in the growing confectionary market. Manufacturers are collaborating with stakeholders in the F&B industry to boost their production capabilities to improve texture of confectionary products such as hard candies, marshmallows, and chewing gums, among others.

us polyols market segmentation

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Analysts’ Viewpoint

The U.S. polyols market is expected to expand at a modest CAGR of ~3% during the forecast period. Polyols are being highly publicized for their bulk, viscosity, and non-cariogenic attributes in the personal care sector. Manufacturers are increasing R&D to introduce polyols as naturally occurring sweeteners to cater to health-conscious consumers.

Dietary advantages of FODMAPs are catching the attention of individuals. However, risks of gastrointestinal disorders and abdominal pain due to low FODMAP diet pose as a challenge for companies. Hence, companies should recommend consultation from nutritionists and fitness experts that can guide individuals and make the necessary adjustments in the diet if individuals are willing to follow the low FODMAPs diet.

U.S. Polyols Market: Overview

  • In terms of value, the polyols market in the U.S. is expected to reach ~US$ 1.3 Bn by 2027
  • Sugar is often regarded as one of the worst food options for oral health. However, it is not the sugar that causes cavity, but the acids that are produced by mouth bacteria when they come in contact with sugar. The act of chewing gum promotes the flow of saliva, which naturally protects teeth from cavity-causing bacteria. Based on scientific evidence, the American Dental Association and the FDA have recognized xylitol as beneficial to oral health.
  • Rise in awareness about oral care has led to an increase in demand for xylitol. This, in turn, is boosting the demand for polyols.

U.S. Polyols Market: Key Drivers and Restraints

  • Diabetes is a primary cause of death of 79,535 people in the U.S. every year. Around 50,100 people in the country begin the treatment for kidney failure due to diabetes every year. Among adults with diagnosed diabetes, 17.2% take just insulin; 15.1% take both insulin and oral medication; 50.6% take just oral medication; and 17.1% do not take either insulin or oral medication. Thus, increase in concern regarding diabetes is propelling the demand for polyols.
  • Rising number of people are striving to lose weight or to keep their weight in check. Thus, polyols can now be found in almost all food products. There are two major types of sweeteners: nutritive and artificial. The latter do not provide calories and do not influence blood glucose. However, some nutritive sweeteners such as sugar alcohols characterize with lower blood glucose response and can be metabolized without insulin being at the same time natural compounds. Changes in lifestyle and increase in awareness about food products are augmenting the demand for polyols. Thus, rise in epidemic obesity and diabetes is driving the demand for artificial sweeteners such as polyols.
  • Demand for xylitol has been adversely affected due to high price and supply constraints. Current processes for the manufacture of xylitol require pure xylose, which is expensive and limited in supply. Thus, restricted supply and increase in price of raw materials are hampering the polyols market in the U.S.

U.S. Polyols Market: Key Type Segment

  • In terms of volume, the sorbitol type segment held a major share of the polyols market in the U.S. in 2018. Sorbitol is primarily derived from corn or wheat starch. It is commonly used and economic polyol. It is available as a free-flowing crystalline powder and aqueous solution. Sorbitol is employed in the food & beverages industry as a sweetener. It also offers nutritional benefits. Furthermore, sorbitol safeguards dental health. It offers a cost-effective solution when reducing calories and adding some bulk to formulations. Sorbitol offers good humidity and moisture control. These factors are driving the polyols market in the U.S.

U.S. Polyols Market: Key Application Segment

  • In terms of volume, food & beverages was the leading application segment of the polyols market in the U.S. in 2018. Currently, polyols are used in various commercial food applications. Polyols are primarily used in the food & beverages industry as substitutes for sugar. Polyols help decrease the calorie intake of consumers. Polyols are able to replace all of the functions associated with sugar in food products, and keep intact its sensory characteristics such as flavor, color, and texture. Polyols offer significant additional benefits such as reduced calorie, suitability for diabetics, and decrease in tooth decay.

U.S. Polyols Market: Competition Landscape

  • The polyols market in the U.S. was consolidated in 2018, with the top four manufacturers-Ingredion
    • Incorporated
    • Cargill, Inc.
    • Roquette Frères
    • Archer Daniels Midland Company
  • accounting for more than 58% market share
  • Ingredion Incorporated has 20 plants that produce a wide range of starches, sweeteners, and fruit & vegetable concentrates at its facility in North America
  • Ingredion Incorporated’s sweetener products include glucose syrups, high maltose syrups, high fructose corn syrups, caramel colors, dextrose, polyols, maltodextrin, and glucose and syrup solids
  • Cargill, Inc., one of the leading producers of polyols in the world offers a wide range of polyols such as sorbitol, maltitol, mannitol, xylitol, erythritol, glycerin, and isomalt for various industrial applications

U.S. Polyols Market – Scope of the Report

A new study on the polyols market in the U.S. published by Transparency Market Research (TMR) presents a wealth of information on key market dynamics, including drivers, market trends, and challenges, as well as structure of the polyols market in the country. TMR’s study offers valuable information on the polyols market in the U.S. to illustrate how growth would discern during the forecast period of 2019–2027.

Key indicators of market growth, which include value chain analysis as well as supply chain analysis and compounded annual growth rate (CAGR) are elucidated in TMR’s study in a comprehensive manner. This data can help readers interpret quantitative growth aspects of the polyols market in the U.S. during the forecast period.

An extensive analysis of leading market players’ business strategies has also been featured in TMR’s study on the polyols market in the U.S. This can help readers understand primary factors to foresee growth of the polyols market in the U.S. In this study, readers can also find specific data on avenues for qualitative and quantitative growth of the polyols market in the U.S., which would guide market players in making apt decisions in the near future.

Key Questions Answered in TMR’s Study on U.S. Polyols Market

  • What would be the Y-o-Y growth rate of the polyols market in the U.S. between 2019 and 2027?
  • What is the influence of changing trends in technologies on the polyols market in the U.S.?
  • Which factors would impede the growth of the polyols market in the U.S. during the forecast period?
  • Which are the leading companies operating in the polyols market in the U.S.?

Research Methodology

A unique research methodology has been utilized by TMR to conduct comprehensive research on the polyols market in the U.S. and arrive at conclusions on future growth prospects of the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the conclusions drawn.

Secondary resources referred to by analysts during the production of the report on the polyols market in the U.S. include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and market white papers. Analysts also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of TMR’s study on the polyols market in the U.S. as a primary resource.

These primary and secondary resources provided exclusive information during interviews, which served as a validation from leading players operating in the polyols market in the U.S. Access to extensive internal repository and external proprietary databases allows this report to address specific details and questions about the polyols market in the U.S. with accuracy. The study also uses a top-down approach to assess numbers for each segment and bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on future prospects of the polyols market in the U.S. more reliable and accurate.

U.S. Polyols Market – Segmentation

TMR’s study on the polyols market in the U.S. segments the market based on type and application. Changing market trends and other crucial market dynamics associated with these segments of the polyols market in the U.S. have been discussed in detail.


  • Sorbitol
  • Mannitol
  • Xylitol
  • Maltitol
  • Erythritol
  • Others (including Isomalt and Lactitol)


  • Food & Beverages
    • Confectioneries
    • Baked Goods
    • Chewing Gums
    • Others (including Chocolates, Jams, and Preserves)
  • Pharmaceuticals
    • Active Pharmaceutical Ingredients (API)
    • Excipients
    • Others (including Gel Caps and Medicated Candies)
  • Personal Care

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Us Polyols Market