Global Erythritol Market: Overview

Erythritol is a sweetener that is quite similar to sugar in terms of taste and looks, yet has almost negligible calories. It is thus used extensively as sweeteners in the food and beverages industry. Erythritol is obtained from the hydrogenation or fermentation of various carbohydrates. It is about 70% as sweet as sucrose, which is very low in calorie and are sometime produced as zero calorie sweetener. Clinically, erythritol is known to have better digestive tolerance than other classes of polyols, due to which, majority erythritol is transmitted into the body through blood, after it has been absorbed by the small intestine.

Owing to the health benefits it offers, the use of erythritol is approved by the most prominent international organizations such as the U.S. Food and Drug Administration (FDA). It has also acquired the status of Generally Recognized as Safe (GRAS). Additionally, the market sees lucrative opportunities in EU as erythritol has been regulated as zero kcal/g, and is considered safe for the people with diabetes.

Erythritol ensures better digestive tolerance than sucrose at the same volume. Additionally, erythritol consumption does not cause tooth decay. Due to such benefits erythritol market is expanding at a rapid pace.

Regionally, Western Europe, North America, and Japan hold majority share in the global erythritol market based on value. Demand from the market is poised to surge exponentially particularly in regions where consumption of sweeteners is very high. Emerging economies in Asia Pacific such as India and China have emerged as prospective markets for erythritol manufactures.

Global Erythritol Market: Key Segments

Based on application, erythritol market is classified into food and beverage industry, personal care industry, pharmaceutical industry, and others (including agriculture/animal feed). Of these, the food and beverages industry is further bifurcated into food industry and beverage industry. In the food industry erythritol is mainly used as sweetener and protective agents in confectionaries and as additives in low calorie diet food. In the pharmaceutical industry, erythritol is used as a flavoring agent to augment the taste of medicine. In personal care, erythritol finds application in oral care and other products. It is also used as preservatives to inhibit bacteria.

Regionally, the global erythritol market is spread across Asia Pacific excluding Japan, North America, Western Europe, Eastern Europe, Latin America, Japan and Middle East & Africa.

Global Erythritol Market: Trends and Opportunities

Globally, the demand for sweeteners has considerably increased in last five years. This trend is likely to continue at least for the next five years. The growing health consciousness and changing lifestyle of consumers in emerging countries will give a significant impetus to the market. However, the market will face tough challenge from stevia. While the global erythritol market is hindered by no major restraints, the manufacturers operating in the industry must adhere to the permissible limit of using erythritol in products, since over consumption of erythritol may have adverse effects on gastrointestinal system.

Erythritol is widely used in North America, Japan, and Western Europe. The market also witnesses lucrative prospects in emerging economies of Asia Pacific excluding Japan and Latin America. The Asia Pacific market for erythritol is expected to exhibit growth at the highest pace in the near future.

Global Erythritol Market: Competitive Landscape

The report profiles some the key players operating in the erythritol market such as Foodchem International Corporation, JUNGBUNZLAUER SUISSE AG, Cargill Inc., Incorporated, Shandong Sanyuan Biotechnology Co., Ltd, and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Erythritol Market