Published: Apr, 2018

According to a new market report published by Transparency Market Research titled “Sheet Face Masks Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018– 2026,” the global sheet face mask market is expected to reach a value of US$ 551.3 Mn by 2026. The market is estimated to expand at a CAGR of 8.7% during the forecast period from 2018 to 2026. In terms of volume, the market is expected to reach around 332 million units at a CAGR of over 6.1% by 2026. The Asia Pacific sheet face mask market is projected to have the highest growth during the forecast period. The cosmetic industry in Europe experienced significant growth in 2016. The European Free Trade Association has majorly impacted the cosmetics industry in Europe. China, India, and Japan are the major markets for sheet face masks in Asia Pacific in terms of their consumption. The rapid growth is mainly attributed to the increasing disposable income of consumers, which is driving the utilization of beauty products and personal care products. Another driver is the changing lifestyles of consumers coupled with the influence of western culture in terms of cosmetics skin care. Additionally, the trend toward using organic products, and the trend to look young or use anti-aging products has also resulted in the growth of the sheet face mask market.

The market for sheet face masks in developing countries such as India, Brazil, China, Indonesia, and Argentina is witnessing steady growth for the past few years due to the strengthening economic condition in these countries. This factor has resulted in the increasing purchasing power of consumers, thereby leading them to use sheet face masks as a skin care product. Further, with the improving economic conditions of developing countries, manufacturers operating in the field of sheet face masks are increasing their presence in these countries for expansion opportunities.

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Sheet face masks have gained popularity among the urban population of almost every country worldwide. Improved economic conditions in countries of APAC, MEA, and South America have resulted in growth of purchasing power of the people, which has positively impacted the sheet face masks market. In Asia Pacific, sheet face masks are popular in countries such as China, Japan, India, and also in Rest of Asia Pacific. China holds the largest market for sheet face masks in the Asia Pacific followed by Korea in 2016. In addition, there are opportunities in semi urban areas for the sheet face masks market due to the improving disposable income and changing lifestyles. The young generations' growing focus on their appearance has changed the scenario of the sheet face masks market in APAC, MEA, and South America.

On the basis of fabric type, sheet face masks are categorized into: non-woven, cotton, hydrogel, bio-cellulose and others. Non-woven fabric has a loutish texture that feels like paper. This fabric is cost-effective and has some capacity to fill moisture to skin. Non-woven fabric has a steady growth due to its quick drying nature and lack of sticking capacity. Cotton fabric sheet face masks are made of micro fibers, which allow the oil to absorb other ingredients in the sheet. Cotton fabric had the largest share in 2016 in the sheet face masks market, due to its soft and breathable properties. Cotton fibers also have better absorption features. In addition, hydrogel fabric is used in sheet face masks owing to its hydrophilic nature, which helps to hold considerable proportion of water in its three dimensional structure. Synthetic hydrogel is preferred more than natural hydrogel fabric owing to its efficient water absorption nature. However, hydrogel fabrics are more expensive. Bio cellulose sheet masks are gaining popularity and are expected to have the highest growth rate of 10.1% owing to the usage of natural ingredients in the product. Further, sheet face masks are also segmented into premium sheet face masks and mass sheet face masks. Mass sheet masks have a larger market share currently; however, premium sheet face masks are expected to have a larger share during the forecast period. This change is due to the rising consumer spending capacity and growing awareness about personal care. Sheet face masks are available for consumers through two major distribution channels, offline and online.

By geography, the sheet face masks market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific, with presence of large number of manufacturing utilities and upcoming technological developments is expected to have a positive impact on the demand for sheet face masks. South Korea and China are some of the major countries fueling the demand for sheet face masks in Asia Pacific. Similarly, in North America, the U.S. is one of the major markets for sheet face masks.

Some of the key players profiled in the report are Sephora Inc, Innisfree Corporation, Lancome Paris, Decleor Paris, ES Cosmetics, Tonymoly Co Ltd, The Face Shop, Boss Biological Technique Ltd, Bio Republic Skin Care, Star Skin, It’ Skin, Kracie Holdings Ltd, 3LAB Inc., and Yunos Co Ltd. The companies involved in this market are concentrating on research and development along with mergers and acquisitions, and product innovation to strengthen their foothold in this market. Product development is focused on providing personalized experience to the consumers. For instance, Estee Lauder launched a special brand Osiao for the China market with products that are specially manufactured for the Asian skin and to deal with Asian skin problems. The brands further focus on being a leading name in the Asian skin care industry.

Sheet Face Mask Market by Type

  • Non-Woven
  • Cotton
  • Hydrogel
  • Bio Cellulose
  • Others (Ecoderma, Pulp etc.)

By Category Type

  • Premium Sheet Face masks
  • Mass Sheet Face Masks

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Korea
    • Australia
    • New Zealand
    • Thailand
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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