The growing popularity of home skincare routines coupled with the growing awareness about the efficacy of sheet face masks will bring good growth prospects for the global market during the assessment period of 2019-2027. The increasing demand for hygiene products and personal beautification will further help strengthen the overall growth trajectory of the sheet face masks market.
Sheet face masks refer to a thin, pre-cut face mask. The base of this mask is made from materials like cotton, coconut pulp, cellulose, hydrogel, and others. These bases are blended with necessary ingredients and nutrients in serum form, which boosts hydration and moisture. These masks have good anti-oxidant and anti-aging properties. They trace their roots back in Japan but are mainly a Korean skincare staple. The expansive benefits of sheet face masks will bring profitable growth during the tenure of 2019-2027.
Transparency Market Research’s (TMR’s) research report on the sheet face masks market has every component that will assist the stakeholder in understanding the current scenario. The overall market research survey on sheet face masks by TMR suggests a good growth period.
According to the TMR experts, the market for sheet face masks is prognosticated to expand at a CAGR of 8.1 percent during the assessment period of 2019-2027. In the context of valuation, the sheet face masks market will reach a valuation of US$ 575.7 mn by 2030, the end year of the forecast period, and was valued at US$ 285.6 mn in 2018.
COVID-19 Pandemic Intensifies the Demand for Sheet Masks
The COVID-19 outbreak has brought expansive changes in the daily routine of many individuals around the globe. The strict stay-at-home orders and the closure of various shops and businesses due to the restrictions on movements have led to a change in the skincare routine patterns of many individuals.
Earlier, salons and beauty parlors were operational and a large chunk of the consumers relied on them to fulfill their skincare needs but as the lockdown began, following a home skincare routine became an important aspect, which increased the demand for sheet face masks market to a considerable extent. These factors will help in increasing the growth rate of the sheet face masks market expansively.
Premiumization of Sheet Face Masks to Boost the Growth Opportunities
Many individuals prefer premium skincare products as they provide immense benefits in terms of quality and materials. Premium and eco-friendly sheet face masks are making a mark across different regions and countries. Manufacturers are focusing on the use of premium and sustainable materials in sheet face masks due to the rising preference of consumers for such masks. TMR’s research insights on premium sheet face masks point out that the premium masks category will bring promising growth during the tenure of 2019-2027.
Male-Focused Sheet Face Masks to Invite Good Growth Prospects
Along with women, men too are paying attention to their skincare routines. This aspect has increased the sales of sheet face masks specially made for men. The players in the sheet face masks market are investing in research and development activities to develop male-focused face masks. The use of ingredients like charcoal to develop sheet face masks for men is a classic instance. Such developments bode well for the growth of the sheet face masks market.
Barring the total lockdown period at the advent of the COVID-19 pandemic, the sheet face masks market has observed stable growth and will witness a good growth structure in the coming years too.
Some top players in the sheet face masks market are Kracie Holdings, Ltd., Boss Biological Technique Ltd., BioRepublic Skin Care, DECLÉOR Paris, Star Skin Beauty Group AG, Lancome Paris, and Yunos Co. Ltd.
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