Sheet Face Masks Market – Snapshot

The skin care industry has shown significant growth in the last few decades. Sheet face mask is an innovative product which has been introduced in the market from the past few years. It has been seen that with the rise in population, personal need for beauty and cosmetics products is driving the market of sheet face masks globally. Increasing use of skin brightening and anti-aging formulation trends which are seen on the purchase of sheet face masks show the interesting insights that can help the market to expand in future. Sheet face masks are face shaped sheets that are soaked with different serums, with different formulations as per the desired end result. They are usually packed individually and are applied to the face, patted, and removed or peeled off after 15-20 minutes.


The sheet face mask market is segmented by fabric or raw material or fabric type, category type, and distribution channel. By type, the sheet face mask market is divided into non-woven, cotton, hydrogel, bio cellulose, and others such as ecoderma, pulp etc. Based on category type, the sheet face mask market is bifurcated into premium sheet masks and mass sheet masks. Sheet face masks can be segmented into online and offline on the basis of distribution channel. According to geography, the market is segmented into five regions, namely North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific held the largest share of the sheet face mask market as there is a high demand due to the rising standard of living, increasing skin care awareness, adverse climatic conditions, and high air pollution rate. The global sheet face mask market is estimated to expand at a significant growth rate between 2018 and 2026 due to the increasing usage of these products and product developments by manufacturers. Consumers are paying greater attention to their skin and have also become beauty conscious. At the same time, increasing number of working women has driven more women to use sheet face masks. Along with increasing female users, there is also a rise in male grooming. This in turn is forcing manufacturers to develop and innovate more products with promotional offers in order to satisfy consumer demands. During the forecast period, bio cellulose sheet face masks are expected to show highest growth due to the increasing awareness about the usage of chemical free and organic products. This is followed by hydrogel sheet masks which give multiple benefits to users such as hydration, whitening, and glow. Manufacturers are focusing on developing these products at cost competitive costs.

Consumers have shown increased preference for anti-aging formula and treatment for dehydrated skin. Moreover, increasing skin aging problems, and dry skin especially in winter coupled with changing lifestyle patterns is increasing the usage of sheet face masks. It is found that sheet face masks are gaining popularity among the elderly across the globe, especially anti-aging formulation sheet face masks due to which the market for sheet face masks is booming significantly.

Major market participants profiled in this report are Sephora Inc. Boss Biological Technique Ltd.., Lancome Paris, 3LAB Inc, Kracie Holdings, Ltd., Innisfree Corporation.(South Korea), BioRepublic Skin Care, Star Skin Beauty Group AG, Yunos Co. Ltd. ES Cosmetics, The Face Shop, Tonymoly Co. Ltd., BioRepublic Skin Care, Estee Lauder, and DECLÉOR Paris, among others.

Sheet Face Masks Market – Overview

The sheet face mask report provides analysis for the period 2016–2026 wherein the period from 2018 to 2026 is the forecast period and 2017 is the base year. The report covers all the major trends and technologies playing a key role in sheet face mask growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective on the sheet face mask market growth throughout the above mentioned forecast period in terms of revenue (in US$ Mn and Million Units), across different geographies, including Asia Pacific, South America, North America, Europe, and Middle East & Africa (MEA).

The market overview section of the report demonstrates the market dynamics and trends, such as the drivers, restraints, and opportunities that influence the current nature and future status of this market. Additionally, the report gives an analysis of consumer behavior across different countries, brand analysis, and also price trend analysis of sheet face masks. An attractiveness analysis has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall competitive scenario of the sheet face mask market, globally. Moreover, the report provides an overview of the various strategies of key players present in the market. Product definition chapter helps in understanding different sheet face mask types and category types of face masks along with their end users which are included in the report.

The report segments the global sheet face mask on the basis of type, wherein the market is segmented into non-woven, cotton, hydrogel, bio cellulose and others. Furthermore, the market is classified by category type which includes premium sheet masks and mass sheet masks. By distribution channel, the market is segmented into online and offline. Thus, the report provides in-depth cross-segment analysis of the sheet face mask market and classifies it into various levels, thereby providing valuable insights at the macro as well as micro levels.

The report also highlights the competitive landscape of the sheet face mask market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive sheet face mask estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different economic and consumption factors along with the current market dynamics affecting the growth of the sheet face mask market.

Based on country, the North America sheet face mask market is divided into the U.S., Canada, and Rest of North America. Similarly, the Europe market is divided into the U.K., Germany, France, Italy, and Rest of Europe. Asia Pacific has been segmented into China, Thailand, Indonesia, Malaysia, New Zealand, Australia, Korea, Singapore, and Rest of Asia Pacific. Middle East & Africa covers the G.C.C., South Africa, and Rest of Middle East & Africa. Similarly, South America region includes Brazil, and Rest of South America. This report provides all the essential information required to understand sheet face masks and its types. Furthermore, Porter’s Five Forces analysis explains the factors which are currently affecting the sheet face mask market. This report also provides a value chain analysis for the sheet face mask market which explains the participants of the value chain.

The Face Shop, DECLÉOR Paris, Yunos Co. Ltd., STARSKIN, 3LAB Inc, Lancome Paris, Estee Lauder, Kracie Holdings Ltd., Bio Natural Inc., It’s Skin, Tonmoly Co. Ltd., Innisfree Corporation, Boss Biological Technique Ltd. and Sephora Inc. are some of the major players operating within the global sheet face mask profiled in this study. Details such as business strategies, recent developments, product ingredients, and other such strategic information pertaining to these players have been duly provided as part of company profiling.

The sheet face mask market is segmented as below.

Sheet Face Mask Market, by Type

  • Non-Woven
  • Cotton
  • Hydrogel
  • Bio Cellulose
  • Others (Ecoderma, Pulp etc.)

By Category Type

  • Premium Sheet Face masks
  • Mass Sheet Face Masks

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Korea
    • Australia
    • New Zealand
    • Thailand
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America