Published: Jan, 2018
Ongoing concerns about obesity and overall health are driving the demand for low sugar food and beverages. Hence, processed food and beverages producers have started using natural sweeteners instead of sugar. Consumers are also willing to pay a premium for products that include natural sweeteners, owing to the increasing awareness. With the increasing demand for natural sweeteners, regulatory approval for stevia sweetener in various markets such as Australia, Europe, and the U.S. has resulted in the new trend. Producers of natural sweeteners are also investing in research for better natural sweetener options with some health benefits. Companies are also seeking partners to develop natural sweeteners. Stevia demand is also projected to increase with the Food and Drug Administration (FDA) approval and attributing Generally Recognized as Safe (GRAS) status to steviol glycosides.
Consumers are moving towards using natural sweeteners such as honey, naturally derived sugar from vegetables, fruits, and plants. Honey as a natural sweetener is being largely used in various products such as bread, ice creams, etc. Meanwhile, stevia, agave, monk fruit, xylitol, and brazzein are also popular natural sugar alternatives. In many countries, the focus on clean label formulations has also increased, owing to the growing interest in sugar reduction.
Leading contributors to the global natural sweetener market are American Sugar Refining, Inc., Roquette Frères, Ingredion Incorporated, Wilmar International Limited, Associated British Foods PLC, Nestlé S.A., Symrise AG, Archer Daniels Midland Company, Ajinomoto Co., Inc., Cargill, Incorporated, DuPont, Niutang Chemical Ltd., Tate & Lyle PLC, and MacAndrews & Forbes Incorporated.
Global Natural Sweeteners Market to Register Moderate Growth during the Forecast Period 2017-2026
As per the new research by Transparency Market Research (TMR), the global natural sweeteners market is anticipated witness moderate growth, expanding at CAGR of 4.5% during the forecast period. The global natural sweetener market is also estimated to generate US$ 39,091.7 million revenue by the end of the forecast period.
The global natural sweeteners market is segmented into the application, end users, product type, and region. By application, the market is further segmented into dairy products, beverages, sweet spreads, confectionery and chewing gums, bakery goods, and others. Bakery goods are expected to witness steady growth during the forecast period.
End users are further segmented into pharmaceuticals, food and beverages, direct sales and others. Food and beverages industry is expected to be the largest user of natural sweeteners.
By the product type, the market is segmented into low intensity and high intensity. Among these, high intensity natural sweeteners are expected to be gain maximum traction in the global natural sweeteners market.
APEJ to Lead the Global Natural Sweeteners Market during the Forecast Period
Asia Pacific Excluding Japan (APEJ) is expected to remain dominant during the forecast period. Natural sweeteners are being used on a large scale in various Asian food products such as flavored pastes, sauces, pickles, etc. Also, changing lifestyle pattern in APEJ is leading towards the increasing use of stevia. Moreover, with the growing number of diabetic patients, especially in India and China, the demand for sugar alternatives has increased. China is also the largest source of high-intensity sweeteners.