Global OLED Display Market: Demand for Better Picture / Video Quality in Smartphones and Television to Promote Growth, Says TMR

The global OLED display market is highly consolidated, with the top four players accounting for over 80% share in the overall market in 2011. These companies are Samsung Electronics, Visionox, WiseChip, and Pioneer. Of these, Samsung Electronics emerged dominant holding over 70.7% of the global market. The company’s strong presence across major geographic region has attributed to its lead in the global market. In order to gain prominent, an increasing number of players in the market are focusing on product development, finds Transparency Market Research (TMR) in a new study.  

Furthermore, in order to boost the competitiveness of core business and develop advanced technologies these companies are also increasingly investing in research and development activities. Spurred by this and other factors, the global OLED display market is likely to exhibit an impressive CAGR of 31.7% between 2012 and 2018. At this pace, the market which stood at US$4.9 bn in 2012, is expected to reach US$25.85 bn by the end of the 2018.

The OLED technology is evolving at a rapid pace. Based on technology, the market is bifurcated into passive matrix OLED (PMOLED) and active matrix OLED (AMOLED). Of these, the market for AMOLED held the dominant share in the global market and is projected to report a CAGR of 32.9% during the course of the forecast period. Regionally, the Asia Pacific OLED display market is the largest, accounting for nearly 89% of the overall market.

Demand for Smartphones with Advanced Display to Boost OLED Display Market

The increasing demand witnessed in the global OLED display market in many ways is spurred by the proliferation of smartphones. Active matrix OLED is largely used in the latest versions of smartphones due to its superior quality picture, contrast, and response time. Furthermore, AMOLED consumes lesser power thus aiding a longer battery life. These attributes have helped OLED display manufacturers penetrate deep into the smartphone industry and capitalize on lucrative opportunities.

In addition, the rising demand for television with OLED displays is aiding the market’s growth. The overall market will thus gain impetus from the expanding application areas. Besides the functional advantages OLED displays offer, their compact design has also helped the market garner significant traction.

High Cost to Emerge as Major Hindrance

On the flip side, the high manufacturing cost of OLED displays and the low penetration rate of the technology are two major restraints threatening the market. “Due to its high cost, the technology is finding it difficult to penetrate into developing economies despite immense prevalence of unmet needs,” observed the TMR report’s author. To complicate matters more, incessantly decreasing prices of competitive technologies such as LCD displays will pose challenge to the market.

Nevertheless, the price of OLED televisions is expected to decline in the forthcoming years as a result of technological advancements. Also the emergence of new players and mass production of OLED television will help reducing the prices of OLED displays in the near future, thus boosting opportunities for growth.  

This review is based on a report published by TMR, titled “OLED Display Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2012 – 2018.”

The report segments the global OLED display market as:

  • OLED Display Technologies
    • Electroluminescent materials
      • Small-molecule OLEDs
      • Polymer OLEDs
    • Driving electronics
      • Passive matrix OLEDs (PMOLED)
      • Active matrix OLEDs (AMOLED)
      • Hybrid OLEDs (HOLED)
    • Other types of OLED displays
      • Phosphorescent OLEDs
      • Transparent OLEDs
      • Top emission OLEDs
      • Flexible OLEDs
      • Stacked OLEDs
  • OLED Display Market by End Use
    • Mobile phones
    • TV displays
    • Netbook/desktop
    • Digital cameras
    • Automotive
    • Others
  • OLED Display Market by Geography
    • North America
    • Europe
    • Asia Pacific
    • RoW

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