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The global OLED displays market is expected to grow at a healthy CAGR of more than 30% during the period from 2012 to 2018, with Asia Pacific and Europe being two large contributors to the market growth. The global OLED displays market was valued at USD 3.8 billion in 2011. Despite the approaching saturation in North American and European markets for LED and LCD products, development of OLED display technology has created new opportunities and is expected to sustain the growing trends. 
The report analyzes the global OLED displays market based on major technology types namely – Passive Matrix OLEDs (PMOLED) and Active Matrix OLEDs (AMOLED). AMOLED holds majority of the market share as most smartphones manufactured these days include AMOLED displays. It is estimated that more than 70% of the total growth in the OLED displays market during 2012 - 2018 will be contributed by AMOLED alone, which makes it a lucrative segment to invest in. 
Europe is the fastest growing region among all the geographic regions namely North America, Europe, Asia Pacific and Rest of the World (RoW), whereas Asia Pacific held the largest market share as of 2011, and is expected to retain its leading position with more than 90% share in 2018. Europe and North America hold immense opportunities since these regions are the largest consumers of smartphones, tablet PCs, and TVs that use OLED display technology. 
Globally, the OLED displays market growth is supported by many social, economic and demographic factors such as rising demand for OLED TVs and increasing demand for environment friendly products. Ever-increasing OLED applications in mobile phones and signage will also act as a driver for the global OLED displays market. 
Some factors inhibiting the growth of the market are average penetration rate of the technology and declining prices of competing technologies such as LCD and LED. High manufacturing costs will also hinder the growth of this market. On the other hand reduction in the prices of OLED TVs will serve as an opportunity for the global OLED displays market. Leading players in the global OLED displays industry include renowned names such as Samsung, TDK, WiseChip, Visionox, Pioneer, Sony Corporation, LG Display and AU Optronics. Samsung is the global leader with around 70% market share followed by Visionox. Samsung supplies OLED displays to Apple for its next generation iPhones and also for Apple’s tablet PCs. Apple being the leading player in the global tablet PCs market is strongly responsible for the leading position of Samsung in the global OLED displays market.

Overwhelming Use in Diverse Applications to Propel the Growth of the OLED Display Market

The increasing demand for OLED display across a large number of applications, especially for tablets, television, smartphones, and wearables will bring immense growth prospects for the global OLED display market during the assessment period of 2012-2018. The increasing number of opportunities for growth across the OLED display market from different avenues will add extra stars of growth across the forecast period of 2012-2018.

  • OLED is the abbreviation of Organic Light-Emitting Diode. It is a technology that makes use of LEDs in which the light is produced by organic molecules. These displays are prepared by placing thin films between two conductors. The advantages of OLED display over LED displays will lay a red carpet of growth across the assessment period.
  • The layers of an OLED display are thinner and more flexible than an LED or LCD. Hence, these advantages prove to be of great importance for deriving growth. Furthermore, OLEDs are brighter than LEDs. This aspect will also bring tremendous growth opportunities for the OLED display market. These display types are easier to manufacture in comparison with LED and LCD. OLEDs are plastics and can be developed into massive and thin-layered sheets. Therefore, all these factors influence the growth of the OLED display market to a considerable extent.
  • Research and development activities play a crucial role in increasing the revenues of the players in the OLED display market. Recent advancements in the OLED industry due to their booming popularity have led to a notable increase in sales, eventually breathing fresh air of growth.
  • The novel coronavirus pandemic entirely changed the growth prospects of the OLED display market. The demand and production of OLED displays were entirely stopped due to the strict imposition of complete lockdown by numerous countries. This factor had a negative impact on the growth of the OLED display market. The relaxations in lockdown will help the OLED display market for reviving its growth.

The relevance of OLED display in the entertainment industry has emerged as an important dynamic of market growth. Display technologies have played a defining role in the growth of the electronics industry. Besides, electronic manufacturers are keen on proving their technical supremacy by developing new and advanced technologies. Henceforth, the global OLED display market is set to attract fresh revenues in the years to follow. In the current scenario, OLED technology has emerged as an advanced alternative LED display technology. Therefore, the global OLED displays market is set to expand at a boisterous pace. Transition to new technologies in the electronics industry follows a swift and seamless pathway.

The residential and commercial sectors have emerged as important consumers of OLED display technology. The need for developing high-end television screens with spotless clarity and projection has also given a thrust to the growth of the global OLED market. The entertainment industry does trial runs of movies in OLED technologies, giving an impetus to market growth. The growth of the electronics industry has followed a distinct route, giving a thrust to the growth of the global OLED display market. Several regional pockets have become integral consumers of OLED technologies in recent times.

Sharper image, better contrast ratio, crisp colors and faster refresh rates are few of the functional advantages that consumers get through OLED displays. In addition, OLED displays are more compact and thinner and provide better energy management as they run on optimal power. Its large viewing angle is also an added advantage. These benefits of OLED technology are getting more prominent over the years and provide a strong base for the growth of the technology.
As global awareness and demand for greener technology is on the rise, low power consumption, simplicity of design and reduced material usages are at the core of consumer demand. OLED technology is getting benefitted with growing demand for energy efficient products from consumers. As manufacturers realize the economies of scale, the average price of OLED displays is expected come down, further boosting the demand.  
This report analyzes the OLED display market on a global basis, with further breakdown into various sub-segments. It provides thorough analysis and forecast of the global OLED display market, based on its types of technologies, end use and geography for the period between 2012 and 2018. The OLED display market overview section of the report demonstrates the market dynamic and trends that influence the current nature and future of this field. Impact factors such as Porter’s five forces model has also been explained in the market overview section of the report in order to give thorough analysis of the overall competitive scenario in the global OLED display market. 
The study emphasizes advancement in OLED displays as it has immense influence on the decision making process in almost all socioeconomic and business aspects. Furthermore, the report provides a detailed analysis of the global OLED display market along with the market forecast in terms of revenue growth (USD million) for all segments between 2012 and 2018. 
The global OLED display market is categorized on the basis of types of technologies and end use. The technology segment includes electroluminescent materials, driving electronics and other types of OLED displays. Electroluminescent segment composed of small molecule and polymer OLEDs. Driving electronics segment consists of passive matrix OLEDs (PMOLEDs), active matrix OLEDs (AMOLEDs) and hybrid OLEDs (HOLEDs). Other types of OLED displays include phosphorescent, transparent, top emission, flexible and stacked OLEDs. End use segment can be classified into six major categorize: mobile phones, TV displays, notebook/desktop, digital cameras, automotives and others. A detailed market analysis and forecast for these segments has been provided in this study, in terms of market revenue for the period 2011 to 2018. The market revenue has been forecasted for the period 2012 to 2018, considering 2011 as the base year.
In terms of geographical distribution, the global OLED display market has been classified into four regions, namely, North America, Europe, Asia-Pacific and Rest of the World (RoW). This section includes market revenue (2011 – 2018) and forecast (2012 – 2018) for the OLED display in each regional market, in terms of USD million. 
Apart from the detailed sub-segment analysis as illustrated through the below given table, this report also provides company profiles of the key market players. The competitive profiling of these players includes company overview and business strategies adopted by them which can help in assessing competition in the market. Some of the major companies included in this report are Samsun Electronics, TDK, RiT Display, Pioneer, Visionox, LG Display, Sony Corporation and AU Optronics Corp.
The in-depth research and high level analysis will allow OLED display manufacturers, marketing companies, and research and development agencies to make informed decisions about OLED display manufacturing, marketing, growth strategies and gain competitive advantage. The study provides a complete evaluation of the shareholders approach, winning imperatives essential for them by segmenting the OLED display industry as below:
  • OLED Display Technologies
    • Electroluminescent materials
      • Small-molecule OLEDs
      • Polymer OLEDs
    • Driving electronics
      • Passive matrix OLEDs (PMOLED)
      • Active matrix OLEDs (AMOLED)
      • Hybrid OLEDs (HOLED)
    • Other types of OLED displays
      • Phosphorescent OLEDs
      • Transparent OLEDs
      • Top emission OLEDs
      • Flexible OLEDs
      • Stacked OLEDs
  • OLED Display Market by End Use
    • Mobile phones
    • TV displays
    • Netbook/desktop
    • Digital cameras
    • Automotive
    • Others
  • OLED Display Market by Geography
    • North America
    • Europe
    • Asia Pacific
    • RoW

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