The global application-to-person (A2P) SMS market is likely to have fragmented competitive landscape in the coming years as the top players only held a share of 0.9% in the overall market in 2015. Some of the market leaders in the A2P SMS market are Silverstreet BV, Syniverse Technologies, LLC, AMD Telecom S.A., Mblox, Inc., and Fortytwo Telecom AB. The high degree of competition is attributable to the minimal product differentiation and strong presence of several players in the global market. The rmarket, Transparency Market Research (TMR), estimates will witness intensifying competition due to persistent entry of new players as the market does not demand a high capital investment. However, the players have a tremendous scope to earn profits as the uptake of smartphones across the globe remains unprecedented.
According to the research report, the global A2P SMS market is projected to be worth US$83.03 bn by the end of 2024 as compared to US$57.27 bn in 2015. During the forecast period of 2016 and 2024, the global market is projected to exhibit a CAGR of 4.2%. The customer relationship management services application segment is anticipated to surge at a CAGR of 33.7% during the forecast period, becoming the dominant one. In terms of regions, the global market will be led by Asia Pacific. The region’s vast population base is expected to be the key growth driver in the coming years.
Rising Usage of Mobile Phones Creates Lucrative Opportunities for Adoption of A2P SMS
The fairly innovative technology, A2P SMS, has been growing at a phenomenal pace due to multiple reasons. The growing affordability of smartphones with rising disposable incomes, expanding e-commerce market, and the unprecedented penetration of high-speed internet connectivity has upped the game for the global market. Additionally, the emerging trend of mobile banking, payments through cellular phones, and adoption of mobile health services are expected augment the growth of the global market in the coming years. The widening mobile subscriber base and the uptake of methods of mass communication are also anticipated to be the key factors likely to drive the global market in the coming years.
Emerging economies that are investment in areas of advertising, e-commerce, and reaching out to the masses for issuing information are collectively contributing to the well-being of the global market. In the coming years, the demand for A2P SMS services will be felt in the inquiry-related services, promotional campaigns, pushed content services, interactive services, and management services. Analysts anticipate that rapid urbanization and growing awareness of technology is also likely to spur market growth in the near future
Malware Threats Act as a Major Barrier for Global A2P SMS Market
Despite the bright future of the global market, the vendors face tough times ahead. For instance, the technical glitches, high incidence of spams, and malware threats are likely to eat into the revenue of the global market. Furthermore, threat from illegal servers is also expected to act as a major restrain for the global market. On a positive note, the global market stands to benefit from the increasing usage of mobile phones in the banking and finance sector. The possibility of indispensable usage of mobiles in these sectors is poised to open up lucrative opportunities for the global A2P SMS market in the near future.
This review is based on Transparency Market Research’s report, titled “A2P SMS Market (Application - Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services, and Inquiry Related Services; End-use Industry - Retail, BFSI, Travel and Transport, Healthcare and Hospitality, and Entertainment (Gaming) and Media - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024”.
A2P SMS Market: By Application
- Pushed Content Services
- Customer Relationship Management Services
- Promotional campaigns
- Interactive Services
- Inquiry Related Services
A2P SMS Market: By End-use Industry
- Travel and Transport
- Healthcare and Hospitality
- Entertainment (Gaming) and Media
A2P SMS Market: By Region
- North America
- The U.S.
- Asia Pacific
- Middle East and Africa
- South Africa
- South America
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