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DNA Test Kits Market to Exceed Valuation of US$ 2.7 Bn by 2030: Transparency Market Research

DNA Test Kits Market: Introduction

According to the report, the global DNA test kits market was valued at ~US$ 712 Mn in 2019. It is projected to expand at a CAGR of ~16% from 2020 to 2030. DNA test kits are used to collect saliva, which enables the laboratory to extract DNA from it. Subsequently, the laboratory processes the DNA sample on a genotyping chip that recites thousands of genomic variants. Genetic knowledge is processed and personalized reports generated, based on well-established science and medical studies. In terms of sample type, the global DNA test kits market has been bifurcated into saliva and cheek swab. Based on application, the global DNA test kits market has been classified into ancestry testing, diet & nutrition, health & fitness, disease risk assessment, and others.

In terms of distribution channel, the global DNA test kits market has been categorized into online stores and retail stores. Advancements in this area are further due to rise in demand for newborn and pre-natal screening for the detection of congenital defects and increase in use of biobanking services involving DNA testing as a key move for cord blood banking. North America dominated the global DNA test kits market in 2019, and the trend is anticipated to continue during the forecast period. Participation of leading industry players, such as Ancestry and 23andMe Inc., and an increase in the demand for disease risk assessment services for DNA testing are projected to boost the market in the region. Moreover, technological developments in the marketing of next-generation testing and diagnostic solutions using genetic analysis are also fueling the market growth in North America.

Rise in Popularity of Direct-to-Consumer Testing and Sale of DNA Test Kits to Clinical Research Companies

DNA test kits are used to perform various DNA tests on plants and humans. The DNA test kits market has been expanding over the last few decades, owing to the commercialization of DNA testing for humans and the use of the findings for various health and lifestyle benefits. According to TMR estimation and data from major players such as Ancestry, the largest genealogical company, the company performed nearly 7 million DNA tests globally in 2018 compared to 3 million tests in 2017.

As of August 2017, there were about 75,000 genetic tests on the market, including about 10,000 unique types of tests. Around 86% of the genetic samples were single-gene assays. Panel experiments were included in the remaining studies, including 9,311 multi-analyte algorithmic analysis assays, 85 non-invasive prenatal tests, 122 complete exome sequencing tests, and 873 complete genome analysis tests, including complete genome sequencing tests.

Saliva-based DNA Test Kits in High Demand

The global DNA test kits market has been segmented based on sample type, application, and distribution channel. In terms of sample type, the DNA test kits market has been categorized into saliva and cheek swab. The saliva segment is expected to account for a major share of the global market by 2030 due to increase in the number of DNA testing companies selling saliva-based DNA test kits and rise in the number of DNA test kits sold by major market players.

Ancestry Testing to Lead Global Market

In terms of application, the DNA test kits market has been classified into ancestry testing, diet & nutrition, health & fitness, disease risk assessment, and others. The ancestry research segment is projected to expand at a high CAGR during the forecast period, due to increased demand for autosomal DNA test kits and a rise in the number of individuals interested in learning about their ancestors and family tree.

North America to be Key Market for DNA Test Kits

The global DNA test kits market has been segmented into four major regions: North America, Europe, Asia Pacific, and Rest of World. North America dominated the global market in 2019, followed by Europe. North America accounted for a major share of the global DNA test kits market in 2019, due to involvement of leading industry players, such as Ancestry and 23andMe, Inc. and a rise in demand for disease risk assessment services for DNA testing. The DNA test kits market in Asia Pacific is likely to expand at a high CAGR from 2020 to 2030. Product launches, acquisitions, distribution agreements, alliances, and geographical expansion by local players, especially in China and Japan, are expected to drive the DNA test kit market in the region.

Competition Landscape

The study also presents profiles of leading players in the global market for DNA test kits. These include Ancestry, 23andMe, Inc., MyHeritage Ltd., Gene by Gene, Ltd., Living DNA Ltd., Helix OpCo, LLC, Veritas, FitnessGenes, and EasyDNA. Leading companies in the global market for DNA test kits are focused on strengthening the distribution chain and expansion of their product range to gain market share. For instance, in November 2018, Helix OpCo, LLC released a new DNA test kit for ancestry and wellness DNA testing with client access to two embedded applications: ancestry basics and wellness basic.

Global DNA Test Kits Market: Segmentation

  • DNA Test Kits Market, by Sample Type
    • Saliva
    • Cheek Swab        
  • DNA Test Kits Market, by Application
    • Ancestry Testing
    • Diet & Nutrition
    • Health & Fitness
    • Disease Risk Assessment
      • Cancer
      • Others
    • Others
  • DNA Test Kits Market, by Distribution Channel
    • Online Stores
    • Retail Stores
  • DNA Test Kits Market, by Region
    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • U.K.
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Asia Pacific          
      • China
      • India
      • Japan
      • Australia & New Zealand
      • Rest of Asia Pacific
    • Rest of World

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