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DNA Test Kits Hold Promising Potentials to Prevent Coronavirus Diseases in Future

Home DNA test kits have grown in popularity during the COVID-19 (coronavirus) pandemic. Data from popular home genetic testing kits is benefitting scientists to shed light on why people catch coronavirus. Companies in the DNA test kits market are collaborating with researchers to gain proficiency in COVID-19 testing services. This involves ancestry DNA and family tree DNA. With the help of the DNA testing data, healthcare companies are gaining insights to identify genes that respond to the infection.

By understanding the effect genes have on susceptibility to coronavirus, manufacturers in the DNA test kits market are able to effectively combat future disease outbreaks. It has been found that several million people worldwide have used genetic testing services. Hence, researchers are encouraging people to share their DNA data to accelerate discoveries in the COVID-19 treatment. Healthcare companies are increasing efforts to identify genes that influence the risk of developing COVID-19.

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Growing Acceptance toward Internet-based DTC Genetic Testing Facilitates Structured Regulations

The DNA test kits market is expected to exceed the market value of US$ 2.7 Bn by 2030. Internet has enabled easy accessibility to direct to consumer genetic testing. In order to meet demands of individuals, companies in the DNA test kits market have bolstered their output capacities for saliva collection testing kits. However, manufacturers need to address local jurisdictions of healthcare authorities that regulate genetic testing. As such, the growing consumer acceptance toward Internet-based DTC genetic testing is anticipated to make regulations more structured and systematic.

DTC genetic testing kits are being highly publicized, since they reduce the involvement of healthcare professionals. Internet-based DNA testing kits are being extended toward recreational testing and medical disease risk information applications, among others.

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Online DNA Testing Kits Offer Straightforward DNA Extraction Process

The personal DNA testing is popular now more than ever, as it can be carried out within the comfort of the homes. Such products are translating into incremental opportunities for companies in the DNA test kits market. This explains why the market is estimated to register an astonishing CAGR of ~16% during the forecast period. Apart from ancestry, manufacturers are increasing their R&D capabilities to include health related reports in products. Such products are educating people about their ancestral genetics. Consumers are making their purchase decisions based on relative matching features and simplicity of products. This helps to determine the overall DNA testing experience.

Online reviews of DNA testing kits are bolstering the credibility credentials of manufacturers. This has led to increased recognition of HomeDNA in the DNA test kits market, which is serving as a straightforward DNA extraction process.

Demand for Fitness, Nutrition Translates into Business Opportunities

The increasing number of health conscious individuals are opting for diet & nutrition DNA testing kits. Companies in the DNA test kits market such as DNAFit are gaining prominence for its nearly accurate genetic testing for diet, fitness, and wellness. Manufacturers and suppliers are revolving their marketing campaigns around the start of the new year of 2021 to encourage customers in achieving their fitness goals. The ever-increasing social media community is acting as a key driver for the exponential growth of the global DNA test kits market.

The concept of long-term health is growing increasingly popular among pro health individuals. Diet & nutrition DNA testing kits are helping individuals to explore genetically guided health & wellness solutions. As such, there is a growing demand for fitness, nutrition, and wellbeing makeovers. This has fueled the demand for specialized services in DNA testing.

Affordable Predictive & Pre Symptomatic Testing Gains Prominence in India

Companies in the DNA test kits market are unlocking revenue opportunities in India. Cost-efficient genetic testing is increasingly grabbing the attention of Indian consumers, as conventional DNA testing kits are complex in nature and require long waiting times to procure reports from labs in abroad. Social stigma pertaining to cancer, HIV, and other rare diseases has led to the popularity of genetic testing in India. Affordable test kits are replacing conventional laboratory tests and helping to identify the probability of developing chronic ailments in the future.

Health concerns pertaining to oncology and reproductive health are translating into business expansion opportunities for manufacturers in the India DNA test kits market. As such, predictive & pre symptomatic testing and ancestry help to confirm or rule out suspected genetic conditions.

NGS Tests Gaining Prominence in Breast Cancer Diagnosis

Next-gen sequencing (NGS) is emerging as an important diagnostic tool for patients with breast and ovarian cancer. The Centers for Medicare & Medicaid Services (CMS) is increasing awareness about genetic testing. This is creating value grab opportunities for companies in the U.S. DNA test kits market who are gaining a strong research base in NGS for patients with inherited ovarian or breast cancer. Moreover, federal agencies such as CMS help to improve innovations in NGS tests in order to bring a significant change in cancer diagnosis.

NGS tests are gaining importance for offering comprehensive genetic analysis of a patient’s cancer, owing to its advantage of providing simultaneous detection of multiple types of genetic alterations. Since cancer patients are under severe financial stress, companies in the U.S. DNA test kits market are increasing efforts to support women’s health by offering them clinically viable information and personalized treatment plans.

Portable Genetic COVID-19 Tests Emerging as Alternative to PCR Tests

Companies in the DNA test kits market are taking cues from Singapore-based medtech company Cell ID Pte. Ltd. to innovate in portable genetic test for COVID-19. This has helped to fuel innovations in mobile apps, which help to run tests on demand eliminating the waiting time associated with batch processing. Companies in the DNA test kits market are increasing the availability of products, which require lesser training times. Portable COVID-19 genetic tests are replacing conventional PCR tests that take extended hours for positive results to appear.

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Analysts’ Viewpoint

The COVID-19 pandemic has led to the popularity of home DNA test kits. This trend is anticipated to gain momentum, since the concept of home fitness is expected to surge in the upcoming years. Internet-based DTC genetic testing kits are growing in popularity as they minimize the involvement of clinicians. However, the proliferation of such products in the absence of regulations is emerging as a potential damage to public trust. Thus, manufacturers in the DNA test kits market should increase their marketing capabilities to increase consumer acceptance toward online products. The U.S. companies are increasing efforts to increase patient’s access to NGS testing.

DNA Test Kits Market: Overview

  • Around 99.5% of all human DNA is similar; however, there are some distinctions, called variants, which separate individuals. Saliva is collected through DNA test kits to extract DNA, while DNA from cells is extracted in a laboratory. Subsequently, the lab processes the DNA sample on a genotyping chip that recites thousands of variants in genome. Genetic data is processed and, based on well-established science and medical studies, customized reports are produced.
  • Increase in the number of companies providing ancestry and health & fitness DNA tests directly to consumer genetic testing companies, emphasis on health risk & preventive care, and demand for ancestry DNA testing services is projected to drive the global DNA test kits market
  • DNA test kits are used to collect saliva or other samples, which can be further used to extract DNA from them to be processed in laboratories. As of August 1, 2017, there were approximately 75,000 genetic tests on the market, including approximately 10,000 specific types of tests. Of the genetic samples, 86% were single-gene tests. The remaining studies included panel tests, including 9,311 algorithmic analysis multi-analyte assays, 85 noninvasive prenatal tests, 122 complete exome sequencing tests, and 873 complete genome analysis tests, including complete genome sequencing tests.
  • Increasing demand for newborn and pre-natal screening for the identification of congenital defects and rising use of biobanking services involving DNA testing as a key step for cord blood banking are further driving progress in this field. Furthermore, greater tendency of physicians toward genetic testing to assess the health of patients at various stages of disease growth is another factor that is expected to drive demand over the next few years.
  • Demand for DNA diagnostics is likely to increase due to the implementation of personalized medicine applications to treat chronic disorders that fuels the need for HLA typing and DNA recognition for therapy. Hi-tech advances leading to the commercialization of next-generation diagnostic and research technologies using genetic analysis are also projected to have a significant effect on the DNA test kits market.

Rise in Product Launches and Approvals of DNA Test Kits

  • Product launch strategy aims to boost revenue. In March 2016, EasyDNA launched an ancestry testing service, called the British DNA test, primarily aimed at mapping the British heritage of an individual and catering to people of British descent. This launch allowed the company to broaden its current ancestry test portfolio and consolidate its position in the market for DNA testing. Living DNA Ltd. released DNA genealogy and well-being kits at the lowest retail price in October 2019. Rising numbers of product approvals are expected to drive the DNA test kits market during the forecast period.

Market Segmentation: DNA Test Kits Market

  • In terms of sample type, the global DNA test kits market has been bifurcated into saliva and cheek swab
  • In terms of application, the global DNA test kits market has been classified into ancestry testing, diet & nutrition, health & fitness, disease risk assessment, and others
  • Based on distribution channel, the global DNA test kits market has been categorized into online stores and retail stores
  • Each of the segments has been analyzed in detail for DNA test kits trends, recent trends & developments, drivers, restraints, opportunities, and useful insights. The DNA test kits market report provides current and future revenue (US$ Mn) for each of these segments for the period from 2018 to 2030, considering 2019 as the base year. The compound annual growth rate (% CAGR) has been provided for each segment and market from 2020 to 2030 along with market size estimations.

Regional Overview: DNA Test Kits Market

  • In terms of region, the global DNA test kits market has been segmented into North America, Europe, Asia Pacific and Rest of World. The regions have been divided into major countries and sub-regions.
  • In 2018, the U.S. held a prominent share of the DNA test kits market in North America. The country is expected to retain its market share during the forecast period. Involvement of leading market players such as Ancestry and 23andMe Inc. and an increase in demand for DNA testing services for disease risk assessment are key factors anticipated to drive the DNA test kits market in the U.S. Furthermore, on Christmas and Black Friday, several businesses sell goods with high discounts and promotions. These tactics also led to increase in client base, number of ancestry test subscribers, and sale of DNA test kits.
  • Asia Pacific is likely to gain share of the global DNA test kits market during the forecast period. Product launches, acquisitions, distribution agreements, alliances, and geographical expansion by local players, especially in China and Japan, are expected to drive the DNA test kit market in the region. Demand for DNA test kits is also driven by expansion of major industries and launch of DNA test kits by start-up companies in the region. For instance, in April 2018, Prenetics, a Hong Kong-based genetic corporation, acquired the U.K.-based DNAFit to create a dent in the highly competitive global market for DNA test kits.
  • Current and future market sizes in terms of value (US$ Mn) of these regional markets and major countries have been provided in the report for the period from 2018 to 2030, along with their CAGRs for the period from 2020 to 2030
  • The study also offers a list of recommendations, highlights, and useful insights of the market, which are estimated to help new companies willing to enter the DNA test kits market and existing companies to increase market share and in the decision-making process

Major Players

  • The report concludes with the company profiles section that includes key information about major players in the global DNA test kits market
  • Leading players analyzed in the report are
    • Maj Ancestry
    • 23andMe, Inc.
    • MyHeritage Ltd
    • Gene by Gene, Ltd
    • Living DNA Ltd
    • National Geographic Partners LLC
    • Helix OpCo LLC
    • Veritas
    • FitnessGenes
  • Each of these players has been profiled in the report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments

DNA Test Kits Market – Scope of the Report

TMR’s report on the global DNA test kits market studies the past as well as the current growth trends and opportunities to gain valuable insights of these indicators for the market during the forecast period from 2020 to 2030. The report provides the revenue of the global DNA test kits market for the period 2018–2030, considering 2019 as the base year and 2030 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global DNA test kits market from 2020 to 2030.

The report has been prepared after extensive research. Primary research involved bulk of research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the global DNA test kits market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts have employed a combination of top-down and bottom-up approaches to study various attributes of the global DNA test kits market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments and sub-segments included in the scope of the study. Moreover, the report sheds light on changing competitive dynamics in the global DNA test kits market. These serve as valuable tools for existing market players as well as entities interested in participating in the global DNA test kits market.

The report also delves into the competition landscape of the global DNA test kits market. Key players operating in the global DNA test kits market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are attributes of players in the global DNA test kits market that have been profiled in this report.

Key Questions Answered in DNA Test Kits Report

  • What is the sales/revenue generated by DNA test kits providers across all regions during the forecast period?
  • What are the opportunities in the global DNA test kits market?
  • What are the major drivers, restraints, opportunities, and threats in the global market?
  • Which region is set to expand at the fastest CAGR during the forecast period?
  • Which distribution channel segment is expected to generate the highest revenue globally in 2030? Which segment is projected to expand at the highest CAGR during the forecast period?
  • What are the market positions of different companies operating in the global market?

DNA Test Kits Market – Research Objectives and Research Approach

The comprehensive report on the global DNA test kits market begins with an overview, followed by the scope and objectives of the study. Following this, the report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of product.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that have been appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global DNA test kits market in terms of sample type, application distribution channel, and region. Key segments under each criteria have been studied at length, and the market share for each of these at the end of 2030 has been provided. Such valuable insights enable market stakeholders to make informed business decisions for investment in the global DNA test kits market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

DNA Test Kits Market – Segmentation

TMR’s study on the global DNA test kits market includes information divided into four segments: sample type, application, distribution channel, and region. Changing industry trends and other crucial market dynamics associated with these segments of the global DNA test kits market have been discussed in detail.

Sample Type
  • Saliva
  • Cheek Swab
Application
  • Ancestry Testing
  • Diet & Nutrition
  • Health & Fitness
  • Disease Risk Assessment
    • Cancer
    • Others
  • Others
Distribution Channel
  • Online Stores
  • Retail Stores
Region
  • North America
  • Europe
  • Asia Pacific
  • Rest of World

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global DNA Test Kits Market

4. Market Overview

    4.1. Introduction & Overview

    4.2. Market Dynamics

        4.2.1. Drivers

        4.2.2. Restraints

        4.2.3. Opportunities

    4.3. Global DNA Test Kits Market Analysis and Forecast, 2018–2030

5. Market Outlook

    5.1. COVID-19 Pandemics Impact on Industry

    5.2. New Product Launch and Regulatory Approvals by Region/globally

    5.3. Key Mergers and Acquisitions

    5.4. Strategies Adopted by Market Players (partnerships, collaborations, etc.)

    5.5. Regulatory Scenario, by Country/Region

    5.6. Prevalence & Incidence Rate globally with key countries

6. Global DNA Test Kits Market Analysis and Forecast, by Sample Type

    6.1. Introduction & Definition

    6.2. Global DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

        6.2.1. Saliva

        6.2.2. Cheek Swab

    6.3. Global DNA Test Kits Market Attractiveness Analysis, by Sample

7. Global DNA Test Kits Market Analysis and Forecast, by Application

    7.1. Introduction & Definition

    7.2. Global DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

        7.2.1. Ancestry Testing

        7.2.2. Diet & Nutrition

        7.2.3. Health & Fitness

        7.2.4. Disease Risk Assessment

            7.2.4.1. Cancer

            7.2.4.2. Others

        7.2.5. Others

    7.3. Global DNA Test Kits Market Attractiveness Analysis, by Application

8. Global DNA Test Kits Market Analysis and Forecast, by Distribution Channel

    8.1. Introduction & Definition

    8.2. Global DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

        8.2.1. Online Stores

        8.2.2. Retail Stores

    8.3. Global DNA Test Kits Market Attractiveness Analysis, by Distribution Channel

9. Global DNA Test Kits Market Analysis and Forecast, by Region

    9.1. Key Findings

    9.2. Global DNA Test Kits Market Value (US$ Mn) Forecast, by Region

        9.2.1. North America

        9.2.2. Europe

        9.2.3. Asia Pacific

        9.2.4. Rest of World

    9.3. Global DNA Test Kits Market Attractiveness Analysis, by Region

10. North America DNA Test Kits Market Analysis and Forecast

    10.1. Introduction

    10.2. North America DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

        10.2.1. Saliva

        10.2.2. Cheek Swab

    10.3. North America DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

        10.3.1. Ancestry Testing

        10.3.2. Diet & Nutrition

        10.3.3. Health & Fitness

        10.3.4. Disease Risk Assessment

            10.3.4.1. Cancer

            10.3.4.2. Others

        10.3.5. Others

    10.4. North America DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

        10.4.1. Online Stores

        10.4.2. Retail Stores

    10.5. North America DNA Test Kits Market Value (US$ Mn) Forecast, by Country, 2018–2030

        10.5.1. U.S.

        10.5.2. Canada

    10.6. North America DNA Test Kits Market Attractiveness Analysis

        10.6.1. By Sample Type

        10.6.2. By Application

        10.6.3. By Distribution Channel

        10.6.4. By Country

11. Europe DNA Test Kits Market Analysis and Forecast

    11.1. Introduction

    11.2. Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

        11.2.1. Saliva

        11.2.2. Cheek Swab

    11.3. Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

        11.3.1. Ancestry Testing

        11.3.2. Diet & Nutrition

        11.3.3. Health & Fitness

        11.3.4. Disease Risk Assessment

            11.3.4.1. Cancer

            11.3.4.2. Others

        11.3.5. Others

    11.4. Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

        11.4.1. Online Stores

        11.4.2. Retail Stores

    11.5. Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Country/Sub-region, 2018–2030

        11.5.1. Germany

        11.5.2. U.K.

        11.5.3. France

        11.5.4. Spain

        11.5.5. Italy

        11.5.6. Rest of Europe

    11.6. Europe DNA Test Kits Market Attractiveness Analysis

        11.6.1. By Sample Type

        11.6.2. By Application

        11.6.3. By Distribution Channel

        11.6.4. By Country/Sub-region

12. Asia Pacific DNA Test Kits Market Analysis and Forecast

    12.1. Introduction

    12.2. Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

        12.2.1. Saliva

        12.2.2. Cheek Swab

    12.3. Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

        12.3.1. Ancestry Testing

        12.3.2. Diet & Nutrition

        12.3.3. Health & Fitness

        12.3.4. Disease Risk Assessment

            12.3.4.1. Cancer

            12.3.4.2. Others

        12.3.5. Others

    12.4. Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

        12.4.1. Online Stores

        12.4.2. Retail Stores

    12.5. Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Country/Sub-region, 2018–2030

        12.5.1. China

        12.5.2. Japan

        12.5.3. India

        12.5.4. Australia & New Zealand

        12.5.5. Rest of Asia Pacific

    12.6. Asia Pacific DNA Test Kits Market Attractiveness Analysis

        12.6.1. By Sample Type

        12.6.2. By Application

        12.6.3. By Distribution Channel

        12.6.4. By Country/Sub-region

13. Rest of World DNA Test Kits Market Analysis and Forecast

    13.1. Introduction

    13.2. Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

        13.2.1. Saliva

        13.2.2. Cheek Swab

    13.3. Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

        13.3.1. Ancestry Testing

        13.3.2. Diet & Nutrition

        13.3.3. Health & Fitness

        13.3.4. Disease Risk Assessment

            13.3.4.1. Cancer

            13.3.4.2. Others

        13.3.5. Others

    13.4. Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

        13.4.1. Online Stores

        13.4.2. Retail Stores

14. Competition Landscape

    14.1. Market Position Analysis, by Company, 2019

    14.2. Company Profiles

        14.2.1. Ancestry

            14.2.1.1. Company Overview (HQ, Business Segments, Employee Strength)

            14.2.1.2. Growth Strategies

            14.2.1.3. SWOT Analysis

        14.2.2. 23andMe, Inc.

            14.2.2.1. Company Overview (HQ, Business Segments, Employee Strength)

            14.2.2.2. Growth Strategies

            14.2.2.3. SWOT Analysis

        14.2.3. Gene by Gene, Ltd.

            14.2.3.1. Company Overview (HQ, Business Segments)

            14.2.3.2. Growth Strategies

            14.2.3.3. SWOT Analysis

        14.2.4. Living DNA Ltd.

            14.2.4.1. Company Overview (HQ, Business Segments, Employee Strength)

            14.2.4.2. Growth Strategies

            14.2.4.3. SWOT Analysis

        14.2.5. Helix OpCo LLC

            14.2.5.1. Company Overview (HQ, Business Segments)

            14.2.5.2. Growth Strategies

            14.2.5.3. SWOT Analysis

        14.2.6. Veritas

            14.2.6.1. Company Overview (HQ, Business Segments, Employee Strength)

            14.2.6.2. Growth Strategies

            14.2.6.3. SWOT Analysis

        14.2.7. FitnessGenes

            14.2.7.1. Company Overview (HQ, Business Segments, Employee Strength)

            14.2.7.2. Growth Strategies

            14.2.7.3. SWOT Analysis

        14.2.8. MyHeritage, Ltd

            14.2.8.1. Company Overview (HQ, Business Segments, Employee Strength)

            14.2.8.2. Growth Strategies

            14.2.8.3. SWOT Analysis

        14.2.9. EasyDNA

            14.2.9.1. Company Overview (HQ, Business Segments, Employee Strength)

            14.2.9.2. Growth Strategies

            14.2.9.3. SWOT Analysis

List of Tables

Table 01: Strategic Approaches by Market Players (partnerships, collaborations, etc.) in DNA Test Kits Market

Table 02: Strategic Approaches by Market Players (partnerships, collaborations, etc.) in DNA Test Kits Market

Table 03: Strategic Approaches by Market Players (partnerships, collaborations, etc.) in DNA Test Kits Market

Table 04: Global DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

Table 05: Global DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

Table 06: Global DNA Test Kits Market Value (US$ Mn) Forecast, by Disease Risk Assessment, 2018–2030

Table 07: Global DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

Table 08: Global DNA Test Kits Market Value (US$ Mn) Forecast, by Region, 2018–2030

Table 09: North America DNA Test Kits Market Value (US$ Mn) Forecast, by Country, 2018–2030

Table 10: North America DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

Table 11: North America DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

Table 12: North America DNA Test Kits Market Value (US$ Mn) Forecast, by Application (Disease Risk Assessment), 2018–2030

Table 13: North America DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

Table 14: Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Country/Sub-region, 2018–2030

Table 15: Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

Table 16: Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

Table 17: Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Application (Disease Risk Assessment), 2018–2030

Table 18: Europe DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

Table 19: Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Country/Sub-region, 2018–2030

Table 20: Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

Table 21: Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

Table 22: Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Application (Disease Risk Assessment), 2018–2030

Table 23: Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

Table 24: Rest of the World DNA Test Kits Market Value (US$ Mn) Forecast, by Sample Type, 2018–2030

Table 25: Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Application, 2018–2030

Table 26: Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Application (Disease Risk Assessment), 2018–2030

Table 27: Rest of World DNA Test Kits Market Value (US$ Mn) Forecast, by Distribution Channel, 2018–2030

List of Figures

Figure 01: Global DNA Test Kits Market Value (US$ Mn) Forecast, 2018–2030

Figure 02: North America Accounted for Largest Share of Global Market, 2019

Figure 03: New Product Launch and Regulatory Approvals in DNA Test Kit Market (1/4)

Figure 04: New Product Launch and Regulatory Approvals in DNA Test Kit Market (2/4)

Figure 05: New Product Launch and Regulatory Approvals in DNA Test Market (3/4)

Figure 06: New Product Launch and Regulatory Approvals in DNA Test Market (4/4)

Figure 07: Key Mergers & Acquisitions in DNA Test Kits Market

Figure 08: Global DNA Test Kits Market Value Share Analysis, by Sample Type, 2019 and 2030

Figure 09: Global DNA Test Kits Market Value (US$ Mn), by Saliva, 2018–2030

Figure 10: Global DNA Test Kits Market Value (US$ Mn), by Cheek Swab, 2018–2030

Figure 11: Global DNA Test Kits Market Attractiveness Analysis, by Sample Type, 2020–2030

Figure 12: Global DNA Test Kits Market Value Share Analysis, by Application, 2019 and 2030

Figure 13: Global DNA Test Kits Market Value (US$ Mn), by Ancestry Testing, 2018–2030

Figure 14: Global DNA Test Kits Market Value (US$ Mn), by Diet & Nutrition, 2018–2030

Figure 15: Global DNA Test Kits Market Value (US$ Mn), by Health & Fitness, 2018–2030

Figure 16: Global DNA Test Kits Market Value (US$ Mn), by Disease Risk Assessment, 2018–2030

Figure 17: Global DNA Test Kits Market Value (US$ Mn), by Others, 2018–2030

Figure 18: Global DNA Test Kits Market Attractiveness Analysis, by Application, 2020–2030

Figure 19: Global DNA Test Kits Market Value Share Analysis, by Distribution Channel, 2019 and 2030

Figure 20: Global DNA Test Kits Market Value (US$ Mn), by Online Stores, 2018–2030

Figure 21: Global DNA Test Kits Market Value (US$ Mn), by Retail Stores, 2018–2030

Figure 22: Global DNA Test Kits Market Attractiveness Analysis, by Distribution Channel, 2020–2030

Figure 23: Global DNA Test Kits Market Value Share Analysis, by Region, 2019 and 2030

Figure 24: Global DNA Test Kits Market Attractiveness Analysis, by Region, 2020–2030

Figure 25: North America DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 26: U.S. DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 27: Canada DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 28: North America DNA Test Kits Market Value Share Analysis, by Country, 2019 and 2030

Figure 29: North America DNA Test Kits Market Attractiveness Analysis, by Country

Figure 30: North America DNA Test Kits Market Value Share Analysis, by Sample Type, 2019 and 2030

Figure 31: North America DNA Test Kits Market Attractiveness Analysis, by Sample Type

Figure 32: North America DNA Test Kits Market Value Share Analysis, by Application, 2019 and 2030

Figure 33: North America DNA Test Kits Market Attractiveness Analysis, by Application

Figure 34: North America DNA Test Kits Market Value Share Analysis, by Distribution Channel, 2019 and 2030

Figure 35: North America DNA Test Kits Market Attractiveness Analysis, by Distribution Channel

Figure 36: Europe DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 37: U.K. DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 38: Germany DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 39: France DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 40: Italy DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 41: Spain DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 42: Rest of Europe DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 43: Europe DNA Test Kits Market Value Share Analysis, by Country/Sub-region, 2019 and 2030

Figure 44: Europe DNA Test Kits Market Attractiveness Analysis, by Country/Sub-region

Figure 45: Europe DNA Test Kits Market Value Share Analysis, by Sample Type, 2019 and 2030

Figure 46: Europe DNA Test Kits Market Attractiveness Analysis, by Sample Type

Figure 47: Europe DNA Test Kits Market Value Share Analysis, by Application, 2019 and 2030

Figure 48: Europe DNA Test Kits Market Attractiveness Analysis, by Application

Figure 49: Europe DNA Test Kits Market Value Share Analysis, by Distribution Channel, 2019 and 2030

Figure 50: Europe DNA Test Kits Market Attractiveness Analysis, by Distribution Channel

Figure 51: Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 52: China DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 53: Japan DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 54: India DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 55: Australia & New Zealand DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 56: Rest of Asia Pacific DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 57: Asia Pacific DNA Test Kits Market Value Share Analysis, by Country/Sub-region, 2019 and 2030

Figure 58: Asia Pacific DNA Test Kits Market Attractiveness Analysis, by Country/Sub-region

Figure 59: Asia Pacific DNA Test Kits Market Value Share Analysis, by Sample Type, 2019 and 2030

Figure 60: Asia Pacific DNA Test Kits Market Attractiveness Analysis, by Sample Type

Figure 61: Asia Pacific DNA Test Kits Market Value Share Analysis, by Application, 2019 and 2030

Figure 62: Asia Pacific DNA Test Kits Market Attractiveness Analysis, by Application

Figure 63: Asia Pacific DNA Test Kits Market Value Share Analysis, by Distribution Channel, 2019 and 2030

Figure 64: Asia Pacific DNA Test Kits Market Attractiveness Analysis, by Distribution Channel

Figure 65: Rest of the World DNA Test Kits Market Value (US$ Mn) Forecast and Y-o-Y Growth (%) Projection, 2018–2030

Figure 66: Rest of the World DNA Test Kits Market Value Share Analysis, by Sample Type, 2019 and 2030

Figure 67: Rest of the World DNA Test Kits Market Attractiveness Analysis, by Sample Type

Figure 68: Rest of the World DNA Test Kits Market Value Share Analysis, by Application, 2019 and 2030

Figure 69: Rest of the World DNA Test Kits Market Attractiveness Analysis, by Application

Figure 70: Rest of World DNA Test Kits Market Value Share Analysis, by Distribution Channel, 2019 and 2030

Figure 71: Rest of World DNA Test Kits Market Attractiveness Analysis, by Distribution Channel

Figure 72: Global DNA Test Kits, Ranking Analysis, by Company, 2019

Figure 73: Ancestry Revenue (US$ Mn) and Y-o-Y Growth (%), 2015–2017

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