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Global DNA Test Kits Market: Segmentation

  • The global DNA test kits market has been segmented based on sample type and application.
  • In terms of sample type, the market has been classified into saliva and cheek swab. The saliva segment is anticipated to account for major share of the global market by 2027, due to increase in the number of DNA testing companies offering saliva-based DNA test kits and rise in the volume of DNA test kits sold by major market players.
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  • For instance, in November 2017, Ancestry sold nearly 1.5 million kits on Black Friday and the demand for these DNA test kits is increasing.
  • In terms of application, the DNA test kits market has been categorized into ancestry testing, diet & nutrition, health & fitness, disease risk assessment, and others.
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  • The ancestry testing segment is expected to expand at a high CAGR due to increase in demand for autosomal DNA test kits and rise in the number of people interested to know about their ancestors and family tree

Global DNA Test Kits Market: Key Drivers and Restraints

  • The global DNA test kits market is driven by increase in the number of direct-to-consumer testing companies offering DNA tests for ancestry and health & fitness, rise in focus on health risk & preventive care, and increase in demand for ancestry DNA testing services across the globe
  • Increase in awareness about rise in online availability of DNA test kits in various regions across the globe is also likely to drive the market during the forecast period
  • However, the global DNA test kits market is projected to be restrained by privacy concerns about genetic data of the customers using genetic testing services including lack of information about the company offering DNA test kits and difficulty in interpretation of results.

Global DNA Test Kits Market: Regional Scenario

  • Based on region, the global DNA test kits market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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  • North America:
    • The U.S. held the largest share of the DNA test kits market in North America in 2018. The country is projected to sustain its market share during the forecast period. The DNA test kits market in the U.S. is anticipated to be driven by factors such as presence of leading market players such as Ancestry and 23andMe Inc. and increase in demand for DNA testing services for disease risk assessment.
    • Additionally, large number of companies offer products with high discounts and offers on Christmas and Black Friday. These strategies have led to an increase in customer base and rise in the number of subscribers for ancestry testing and rise in the number of DNA test kits sold as compared to previous years.
  • Europe:
    • The DNA test kits market in Europe is likely to grow at a steady pace from 2019 to 2027
    • Increase in the availability of direct-to-consumer testing services in countries such as the U.K, focus on strengthening distribution channels to gain market share in countries in Europe, and rise in the use of DNA testing services in the U.K., Italy, and Spain are expected to boost the growth of the DNA test kits market.
  • Asia Pacific:
    • Asia Pacific is likely to gain market share during the forecast period.
    • The DNA test kits market in the region is projected to be driven by product launches, acquisitions, distribution agreements, partnerships, and geographic expansion by local players, especially in China and Japan.
    • The DNA test kits market is China is also driven by major industry development and launch of DNA test kits by startup companies in the country. For instance, in April 2018, Prenetics, a genetic company based in Hong Kong, acquired U.K.-based DNAFit to establish significant presence in the highly competitive global DNA test kits market.
    • Veritas launched two new whole genome sequencing products, myGenome Premium and myGenome Diagnostic, thereby expanding its product portfolio in direct-to-consumer genetic testing segment.

Global DNA Test Kits Market: Major Players

  • Maj Ancestry
  • 23andMe, Inc.
  • MyHeritage Ltd.
  • Gene by Gene, Ltd.
  • Living DNA Ltd.
  • National Geographic Partners LLC
  • Helix OpCo LLC
  • Veritas, FitnessGenes

Global DNA Test Kits Market: Overview

  • This report analyzes the current and future scenario of the global DNA test kits market. Growing popularity of direct-to-consumer testing and increase in demand for DNA kits for disease risk assessment and health & fitness are the major factors projected to drive the global DNA test kits market during the forecast period.
  • Moreover, rise in awareness about direct-to-consumer ancestry testing and cancer risks and rapid adoption of genetic engineering technologies in health care are anticipated to propel the global DNA test kits market.
  • Furthermore, demand for DNA test kits used for health and fitness is increasing due to rise in the number of market players offering DNA for fitness and simple method for sample collection.

Global DNA Test Kits Market: Report Description

  • The global DNA test kits market report comprises an elaborate executive summary, which includes a snapshot that provides information about various segments of the market. It also provides information and data analysis of the global market with respect to the segments based on sample type, application, and region. A detailed qualitative analysis of drivers and restraints of the DNA test kits market, and opportunities has been provided in the overview section.
  • Additionally, the section comprises competitive matrix and company profiles along with business overview to understand the competitive landscape in the market. This section of the report also provides market attractiveness analysis by region and market share analysis by key players, thereby presenting a thorough analysis of the overall competitive scenario in the global DNA test kits market.

Global DNA Test Kits Market: Key Segments

  • The global DNA test kits market has been segmented based on sample type and application
  • In terms of sample type, the market has been classified into and cheek swab. The saliva segment held the larger market share in 2018. The segment is projected to be driven by increase in availability of saliva-based DNA test kits in emerging markets such as Asia Pacific. The cheek swab segment is anticipated to expand at a faster CAGR due to ease of use and convenience, especially in case of elderly customers who are unable to generate required amount of saliva for the test.
  • In terms of application, the DNA test kits market has been categorized into ancestry testing, diet & nutrition, health & fitness, disease risk assessment, and others. The ancestry testing segment is expected to grow at a rapid pace due to rise in the number of users of autosomal and paternity DNA test kits across the globe.
  • The DNA test kits market size and forecast for each of these segments have been provided for the period from 2017 to 2027, along with their respective CAGRs for the forecast period from 2018 to 2027, considering 2017 as the base year.

Global DNA Test Kits Market: Regional Outlook

  • In terms of region, the global DNA test kits market has been segmented into North America (U.S. and Canada), Europe (U.K., Germany, France, Spain, Italy, and Rest of Europe), Asia Pacific (India, China, Japan, Australia & New Zealand, and Rest of Asia Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Middle East & Africa (South Africa, GCC Countries, Israel, and Rest of Middle East & Africa).
  • The DNA test kits market size and forecast for each of these regions and the mentioned countries/sub-regions have been provided for the period from 2017 to 2027, along with their respective CAGRs for the forecast period from 2019 to 2027, considering 2018 as the base year. The research study also covers the competitive scenario in these regions.
  • The DNA test kits market in North America is likely to be driven by patient demand for service personalization, especially in the U.S. and increase in the number of DNA test kits providers in the region. Furthermore, rapid adoption of direct-to-consumer (DTC) tests for early diagnosis and prevention of various genetic diseases is anticipated to drive the DNA test kits market
  • In Europe, rise in awareness among people about their health and regulatory scenario for DTC genetic testing services are anticipated to contribute to the growth of the DNA test kits market
  • In Asia Pacific, the DNA test kits market is driven by increase awareness about impact of genetics on lifestyle and health

Companies Mentioned in Report

  • The report also profiles major players operating in the global DNA test kits market based on various attributes such as company overview, financial overview, product portfolio, business strategies, and recent developments.
  • Key players profiled in the DNA test kits market report include
    • Ancestry
    • 23andMe, Inc.
    • MyHeritage Ltd.
    • Gene by Gene, Ltd.
    • Living DNA Ltd.
    • National Geographic Partners LLC
    • Helix OpCo LLC
    • Veritas, FitnessGenes
  • Rise in focus on increasing share in the DNA test kits market through launch of new products and geographical expansion are two main strategies adopted by market player

The global DNA test kits market has been segmented as below:

Sample Type
  • Saliva
  • Cheek Swab

Application
  • Ancestry Testing
  • Diet & Nutrition
  • Health & Fitness
  • Disease Risk Assessment
  • Others

Region
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Japan
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa